What’s the real difference between course creators who scale to $100K+ launches with steady, 24/7 sales… and those who feel stuck, wasting money on ads that don’t work and wondering if they’ll ever figure it out?
LEMME ASK YOU THIS:
"You’ve launched your course...
You’ve made sales.
So why does your income still feel like a rollercoaster?"
(And Why Most Course Creators Are Bleeding Cash Because Nobody Told Them This)
Here's Why "Just Running Ads" Has Never Made Anyone Money
Let me say that again for the people in the back:
Ads. Alone. Will. Never. Make. You. Money.
Ads alone will never make you money.
Or worse—clicks that cost $12 each. Leads that never open an email. Webinar registrations that don't show up. Cart opens that result in zero sales.
They watch their daily budget disappear like water down a drain.
$50 gone.
$100 gone.
$500 gone.
And when someone finally asks "how are your ads going?" they paste on a smile and say "we're still testing" while internally screaming.
Here's the thing nobody tells you when they're selling you their fancy ads course or pitching you their agency services:
And then... crickets.
The holy grail. The traffic system that'll finally flood their launches with buyers and create that evergreen revenue they've been dreaming about.
So they hit "Create Campaign." They write some copy. They upload an image. They set a budget. They hold their breath and click "Publish."
They've been told ads are the answer.
course creators just like you log into Facebook Ads Manager with hope in their hearts and credit cards in their hands.
Every single day...
And maybe you tried them before. Maybe you spent $8K with an ads manager bro who delivered a 0.2% conversion rate and blamed your webinar.
Maybe you hired someone who used generic bro-marketing copy that made you sound like a sleazy car salesman instead of the trusted expert you actually are.
Or maybe you DIY'd it. Logged into Ads Manager, felt overwhelmed, clicked some buttons, and watched your daily budget disappear with nothing to show for it.
So you think: "I need ads. Ads will solve this."
Your email list has gone cold—they don't open, don't click, don't buy anymore. You've tapped out your warm audience—everyone who knows you already bought or passed. Instagram buries your best educational content under dancing influencers while strangers binge-watch your content but never buy.
You're working twice as hard for half the results.
Because ads are like a firehose. And if your funnel is a leaky bucket? Your ads won't work. They'll just fill that bucket faster—and drain it faster too.
You know this feeling, right?
You've posted consistently for months (years?) building your warm audience. You've proven your course works—you have the testimonials, the success stories, the students who rave about your transformation. You've launched profitably at least once, maybe even hit a $40K or $80K month that made you think "okay, I'm onto something here."
But then the next month? $8K. Or $3K. Or you're back to crickets wondering what the hell happened to your momentum.
By the time you figured out something was off, you'd already hemorrhaged thousands. And now you're gun-shy, skeptical, and terrified of being the sucker who falls for another promise.
Here's what nobody told you (because honestly, most people teaching ads don't actually understand how course creators sell):
The problem wasn't your ad creative. It wasn't your targeting. It wasn't even your budget.
"I wonder if I have a better chance of making money if I put my money on the roulette table rather than ads."
you thought.
"Putting money into ads feels like throwing money into a broken vending machine,"
that you were trying to use ads to fix a funnel that wasn't optimized to convert in the first place.
The problem was
That's the gap.
That webinar with the 1% conversion rate? Ads won't magically turn it into 5%. That email sequence that doesn't sell? Ads won't fix your copy. That landing page that confuses people? More traffic just means more confused people bouncing.
Most ads agencies? They come from the eCommerce world. They optimize like they're selling t-shirts on Shopify. They don't understand the unique mechanics of course launches, evergreen funnels, webinar show-up rates, email nurture sequences, or how to warm up cold traffic so they actually want to buy your $2,997 course.
And most ads courses? They teach you the "how" (set up a campaign, choose your audience, write some copy) but completely skip the "what comes before" (is your funnel even ready for traffic?) and the "what comes after" (how do you actually turn those leads into buyers?).
If your funnel doesn't convert when you send organic traffic to it, ads will just burn money faster.
Ads don't make broken funnels work. They just expose the cracks faster.
And here's the truth bomb most ads "experts" don't want you to know:
When you have the right ads feeding the right funnel,
magic happens.
Because here's what I know for sure after managing $6.96 million in ad spend exclusively for course creators:
How to run profitable ads for course creators (not eCommerce stores)
How to optimize your entire funnel so those ads actually convert into revenue
You need someone who understands BOTH sides of the equation:
That's why "I have no idea if my numbers are good or bad" and "when performance drops, I don't know what's broken or how to fix it" and "I'm making blind guesses with my money."
That's why you're stuck.
And here's the best part...
Your business stops being a rollercoaster and becomes a rhythm you can plan your life around.
Random $20K months become consistent $80K months.
That evergreen funnel that trickled in a few sales? It starts generating $3K-$8K daily. On autopilot. While you sleep.
You stop checking your bank account with anxiety and start making decisions from abundance.
That mastermind you've been eyeing? You join.
The team member you need? You hire.
The family vacation you've postponed? You book it.
$5K launches
become $40K launches.
Your best work—the content that could actually change lives—gets 147 views and buried where your ideal clients never see it.
You tell yourself you'll use this "downtime" to create content and build your audience for the next launch. So you show up on Instagram. You post Reels. You write captions. You engage with comments like it's your full-time job.
And Instagram's algorithm? It has decided your educational content about transforming people's lives is less important than someone's morning coffee aesthetic.
You're watching your bank account like it's a patient on life support.
You just closed the cart on your last launch. Maybe it was decent—$30K, even $50K if it was a good one. You celebrated for approximately 48 hours before the sinking feeling hit.
What about the next 10 weeks?
Because unless you're launching again immediately (which, let's be honest, sounds absolutely exhausting), you're staring down 8-10 weeks of revenue drought. Your evergreen funnel trickles in $1K here, $2K there if you're lucky. But mostly?
Let me paint you a picture of where you probably are right now...
you catch yourself thinking at 2am while your partner sleeps peacefully next to you, blissfully unaware that you're mentally calculating whether you can afford to keep paying your VA next month.
This is no way to run a business. And it's definitely no way to live a life.
"I can't sleep because I don't know if next month will be $20K or $80K,"
you think. And maybe they are. Or maybe they've just forgotten you exist because Instagram sure as hell isn't reminding them.
You refresh your Stripe dashboard. Again. For the seventh time today.
Still nothing.
"My list is sick of hearing about my launch,"
Meanwhile, that influencer teaching people how to "manifest money" with zero substance is sitting at 43K views on a 15-second dance video.
You want to throw your phone across the room.
So you think about your email list. You've got 2,847 subscribers sitting there. But you're legitimately afraid to email them because you just launched 6 weeks ago and you're pretty sure they're sick of hearing from you.
You KNOW you need ads. You've known for months. Maybe years.
But here's what makes it even worse...
You've watched your competitors who seem to have endless budgets dominate your space. You've seen the course creators in your niche running ads everywhere—Facebook, Instagram, YouTube—while you're still out here praying the algorithm shows your organic post to someone who'll actually buy.
But every time you think about trying ads again, your stomach clenches.
Because the last time you tried...
Maybe you spent $5K testing different lead magnets. Then another $3K trying different ad creative. Then another $2K tweaking audiences. And by month four, you finally realized your landing page wasn't converting well enough. "By the time I figured out what was wrong, I'd already blown my budget," you realized. Too late.
$10K gone. Nothing to show for it except a very expensive education in what NOT to do.
And it was a disaster.
Or maybe you hired an agency. Signed a 6-month contract. Paid $3K-$5K per month. Handed over your credit card info for the ad spend.
They used copy that made you cringe. "The agency made me sound like a bro-marketer and it totally flopped." They kept saying "give it time" and "we need more data" while you watched thousands disappear.
They optimized like they were selling eCommerce products, not transformation.
They didn't understand webinar funnels or launch cycles or how to warm up cold traffic for a $2,997 course.
Six months later, you were out $30K+ with nothing to show for it except resentment and trauma.
And every single day you don't figure this out, you're falling further behind.
"I'm terrified to invest another dollar in ads—what if it's just more wasted money?" The stakes feel impossibly high. This isn't play money. This is mortgage money. This is your kid's college fund. This is business survival money.
But you're TERRIFIED of wasting another $5K-$10K learning the hard way.
You NEED ads to break through your ceiling. "I've plateaued at $30-80K and can't break through no matter what I try."
You NEED a reliable customer acquisition system you can control.
You NEED to stop being at the mercy of Instagram's algorithm and your tapped-out warm network.
So now you're paralyzed.
you think. And you're right. Because without a reliable traffic system, you're basically playing roulette with your revenue every single month.
You can't hire confidently because you don't know if revenue will sustain payroll. "I want to hire help but I'm terrified the revenue won't sustain it." You can't commit to that mastermind or that office space or that family vacation because you don't know what next quarter looks like.
"I can't plan anything—my life is on hold until I figure this out."
You're working 60-70 hours a week trying to manually create the momentum that other people are generating automatically with ads. "I'm exhausted by the constant uncertainty—I need stability."
You're burning out on the hamster wheel, and you're not even sure what you're running toward anymore.
"My business feels like a gamble, not a real company,"
Your competitors are scaling. Your students are finding other solutions. Your window of opportunity is closing.
Meanwhile, you're still posting to Instagram hoping this one will be the post that changes everything, while simultaneously knowing in your gut that hope is not a strategy.
The dream of the freedom-based business you started building? It's starting to feel like a cruel joke.
Unless something changes.
Right now.
And that gap—between the impact you're capable of and the reach you currently have—is eating you alive.
Six weeks pass. It's time to launch again.
You're exhausted before you even start. Another 6-8 week sprint. Another revenue spike. Another 10-week drought.
Rinse. Repeat. Forever.
You just can't get it in front of enough people who are ready to buy.
is that you KNOW your course works.
You have the testimonials. You have the transformations. You have proof that when the right people get access to your content, their lives change.
—the part that keeps you up at night—
And the worst part
It's Tuesday.
Four sales. Before 8am. While you slept. From an evergreen funnel you built once, and ads are feeding 24/7/365.
That's $11,988 in revenue from one morning. And it's not a fluke. It's not luck. It's not "Mercury in retrograde working in your favor" or whatever the manifestation gurus are saying this week.
It's a random Tuesday morning in July. Not a launch week. Not a cart-open period. Just a regular Tuesday.
You wake up, grab your coffee, and check your phone out of habit.
Picture this...
Now let me show you what's possible when you finally install the complete system...
"New student enrollment: $2,997"
"New student enrollment: $2,997"
"New student enrollment: $2,997"
"New student enrollment: $2,997"
You open your dashboard.
53 new leads yesterday. 47 the day before. 61 the day before that. Your funnel is working. Your ads are profitable. The traffic dial you've been dreaming about for years? You finally have it. And you can turn it up or down whenever you want.
Your evergreen funnel...
You're not launching to the same 2,000 people anymore, wondering if they're sick of seeing your name in their inbox.
You're launching to 9,200 people—including 5,400 NEW people who found you through ads in the last 90 days. People who've been binge-watching your content, devouring your emails, and waiting for this exact moment to work with you.
And when you DO launch?
Oh, this is the good part.
generates between $3K-$8K every single day without you showing up live, manufacturing urgency, or begging people to buy. It just... runs. Like a well-oiled machine in the background of your life.
Your launch does $134K in 7 days.
Not because you worked harder. Not because you sent more emails or created more content or did more webinars.
Because you finally have TRAFFIC.
And here's what
that actually means for your life...
with that low-grade anxiety that's been your constant companion for the last two years. You stop declining dinner invitations because "money's tight right now." You stop postponing that family vacation you promised your kids three summers ago.
You stop checking your bank account
That mastermind you've been eyeing?
The one that's $15K but you knew would be transformational? You join. Without agonizing over whether you can "afford it." Because when revenue is predictable, investment decisions become easy.
The team member you've needed for six months?
You hire them. Confidently. Because you're not worried about whether you'll be able to make payroll in three months.
Your business stops being a source of stress and starts being a source of joy again.
You take Fridays off without guilt. You go to your kid's soccer game on a Tuesday afternoon because your calendar belongs to YOU now, not to your launch schedule or the Instagram algorithm.
You remember why you started this whole thing in the first place—to create freedom, make an impact, and build something that lets you live life on your own terms.
And now? You actually have that.
You work when you want to work.
Your business isn't a rollercoaster anymore. It's a rhythm you can plan your life around.
You're in control. Finally.
And here's the part that might surprise you:
Same course. Same content. Same offer.
You didn't have to completely reinvent your business model to get here.
You just finally installed the complete system—the one that works specifically for course creators—instead of trying to piece it together from generic ads courses taught by eCommerce bros or agencies that don't understand how education businesses actually make money.
You stopped treating ads like a magic button and started treating them like what they actually are:
a traffic system that works in harmony with an optimized funnel.
Now when you look at your Ads Manager, you don't feel overwhelmed or paralyzed. You feel confident. You know which numbers matter. You know what "good" looks like. You know when to optimize and when to scale. You know how to troubleshoot issues before they cost you thousands.
You're not the mark they can overcharge and underdeliver to.
You're the sophisticated client who knows exactly what questions to ask and what metrics matter.
And if you ever do decide to hire an agency in the future?
Your impact isn't limited by your network anymore. It's only limited by how much you're willing to scale.
They're still posting to Instagram five times a day hoping the algorithm smiles on them. Still launching to the same tapped-out audience. Still riding the feast-famine rollercoaster wondering when their big break is coming.
They're not just the people in your immediate network anymore.
You built the system that creates your own breaks. On demand. Whenever you're ready to grow.
They're the single mom in Ohio who found your ad at 11pm while doom-scrolling Facebook after her kids went to bed—and your course gave her the skills to finally quit her soul-sucking corporate job.
They're the entrepreneur in Australia who's been struggling for three years—until your funnel showed up in their feed at exactly the right moment.
They're the people typing desperate questions into Google at 2am, finding your content through your ads, and thinking "finally, someone who gets it."
Your competitors?
You?
And the students whose lives you're changing?
This is what you were building toward all along.
Not the hustle. Not the grind. Not the 70-hour weeks posting content that nobody sees.
This. Right here. Predictable revenue. Sustainable growth. Actual freedom.
The business you always knew was possible—you just needed someone to show you the complete system for getting there.
And that's exactly what Scale With Ads is going to do for you.
And here's what you realize one morning as you're sipping your coffee and watching sales notifications roll in:
Because I've managed $6.96 million in ad spend exclusively for course creators just like you.
I've seen every possible way ads can fail. And more importantly, I've identified the exact patterns that make them succeed.
The firehose isn't the problem. The leaky bucket isn't the problem.
The problem is that nobody's ever shown you how to make them work together—until now.
I'm going to show you exactly why everything you've tried up until now hasn't worked...
and what you need to believe instead if you want
ads to actually make you money.
"Salome helped us go from struggling below 6 figures per year to creating a multi 7-figure business in just 14 months. We continuously scaled our launches from $92K to $350K to $515K to $860K"
— Brad Bizjack, Mindset & Performance Coach
"Salome and her team have helped take my business to a whole new level. In 2019, I generated $100,000 with my online business. And then in May of 2020, I made $113,446 in a SINGLE LAUNCH!!"
- ANNE LAFOLLETTE, The pattern design academy
You need what I call the...
You need what I call the...
a complete ads system built SPECIFICALLY for course creators who sell through live launches and evergreen funnels.
a complete ads system built SPECIFICALLY for course creators who sell through live launches and evergreen funnels.
Predictable Profit Framework™
Not generic ads training
designed for Shopify stores selling fidget spinners.
Not agency services
that cost $5K/month and treat you like a number.
Not another "step-by-step course"
that leaves you stranded after 12 weeks wondering what to do next.
to generate millions in course sales for clients
This is the exact system my agency uses
distilled into a focused program that teaches YOU how to install it in your business.
Most ads programs teach you HOW to run ads.
Here's what makes this different:
(Set up a campaign, choose audiences, write copy, launch.)
How to audit your funnel for ad-readiness, how to optimize before you spend, how to match your ad strategy to your funnel type, how to track what actually matters, how to troubleshoot when things go sideways, and how to scale profitably without burning out.
Think of it this way:
Scale With Ads teaches you the COMPLETE SYSTEM:
Other programs hand you the firehose and say "good luck!"
We make sure your bucket doesn't have holes first. THEN we hand you the firehose. And then we stay with you for six weeks while you learn to use it, troubleshoot issues, and optimize for profit.
This isn't about dumping information on you and disappearing.
Real coaching. Personalized feedback. A community of other course creators building the same system alongside you.
Because here's what I've learned after managing nearly $7 million in ad spend exclusively for course creators:
This is about implementation support.
Information without implementation is just expensive entertainment.
You don't need another course you'll buy and never finish. You don't need more theory. You don't need another "guru" telling you what to do without helping you do it.
You need a proven framework + hands-on support + real-time troubleshooting as you build your traffic system.
That's Scale With Ads.
And here's the other thing that makes this program different:
Not eCommerce. Not SaaS. Not local businesses. Not "a little bit of everything."
Course creators. That's it. That's all we do.
Which means I've seen every possible way ads can fail for someone selling a course, and more importantly—I've identified the exact patterns that make them succeed.
I know the difference between a lead who'll buy and a freebie-seeker who'll drain your resources.
I know how webinar funnels convert differently than VSL funnels, and how launch funnels need different ad strategies than evergreen funnels.
I know what "good" cost per lead looks like at different price points, in different niches, with different audience temperatures.
I know how to warm up cold traffic so they actually WANT to buy your $2,997 course instead of bouncing after seeing the price.
I'm the only person teaching this who has spent the last 7+ years working EXCLUSIVELY with course creators.
I know how to make the firehose and the bucket work together.
Whether you want to run ads yourself forever, or just learn enough to hire smart and hold agencies accountable, this program gives you both options.
Because the goal isn't to make you dependent on me.
The goal is to make you POWERFUL.
And that's exactly what I'm going to teach you.
Powerful enough to look at your Ads Manager and know exactly what's working and what needs to adjust.
Powerful enough to make data-informed decisions instead of expensive guesses.
Powerful enough to scale when you're ready, troubleshoot when things go sideways, and never feel like you're flying blind with your money again.
Scale With Ads
That's why I built
Not as another "watch 40 hours of videos and good luck" course,
but as a complete system with implementation support, real coaching, troubleshooting help, and a community of people building alongside you.
You deserve a traffic system that actually works
for YOUR business model.
And I'm here to give it to you.
the way I did.
...ready to scale
The complete Predictable Profit Framework
for course creators...
The traffic system that
floods your launches with ready-to-buy leads
and turns your evergreen funnel into a
predictable profit machine
Scale With Ads
Introducing....
This is the complete system
my agency uses to generate millions in course sales,
adapted specifically for course creators
who want to either run profitable ads themselves
OR become sophisticated enough to hire and manage agencies with confidence.
This isn't another "Facebook Ads 101" course that teaches you how to click buttons in Ads Manager and then leaves you to figure out the rest.
Get on the waitlist
Get on the waitlist
Reserve your spot to master the traffic system
that floods your launches with ready-to-buy leads and turns your evergreen funnel into a predictable profit machine.
We reserve the best bonus content for
those on waitlist
SIGN UP
"Not only is Salome incredibly skilled in paid advertising, but she also has a huge heart. That is why she has been such a huge support to my community."
- AMY PORTERFIELD
"We thought they were just going to do the ads—but it's so much more than that. Salome dug into our whole brand, our entire launch strategy. She really understand our product and why we do what we do. They're not just doing the ads, they're taking our entire launch to a totally different level."
— Sandra Funk,
Interior Design Standard
"Working with Salome has been as much educational and collaborative as it's been a client-advisor experience. She really helped me understand my funnel, where my customers are coming from, and what my most profitable customer journey is. Their expertise helped me grasp online marketing in a way I never had before—they broke down complex concepts into clear, understandable steps."
— Shelby Dillon,
Shelby Dillon Studio
"I did it! My first launch: $16,000 turnover, 8 amazing photographer students from all over the world, 2658 new email subscribers, 1400 new members to my private group, and 1 Facebook Ad. I wasn't planning to use Facebook for my first launch—I found Facebook Ads was so complicated and expensive. I love the way you teach Facebook Ad that no one can in this world! You are the only person who could teaches Facebook Ad that sounds fun and easy! I love your podcast. I love you are only just teaching Facebook but also the launch strategies and motivational success stories."
— Shan Fisher,
Photography Educator
I have paid thousands of dollars for other programs on this new business journey and I have not felt as seen and taken care of as I have here. I am SO glad I signed up, and feel a huge sense of relief that I have access to people who can help me as I'm moving into the next phase and actually launching my program. I don't need dance parties—I need resources to help me keep learning and experts to answer my questions so I can keep moving forward, both of what I've got 100% so far with TLL.
— Kristin Ames,
Fit Life Coaching
— Claire Yee,
Hypnobirthing Course Creator
"I have been there and I have to say this is a reason I keep coming back to and prioritising learning via Salome's programs over and above other top online marketing courses is that this is a much faster track (without such a time sacrifice when things are set up) than being on social media all the time. It means that I can grow my list in my sleep and have an ever evolving fresh list to continue building relationships and offering my course to."
— Natalie Walton,
Interior Design Educator
"If you're looking to use Facebook ads to launch your online course and reach a wider audience so you don't have to spend quite so much time on Instagram, I would really recommend Salome and her team. Salome has an incredible wealth of knowledge and has been an amazing sounding board for me personally in this whole world that's very new to me."
- Alex Whitehead
“I guarantee it you’ll spend copious amounts of time trying to figure this out by yourself and you’ll literally waste your money so I mean, what are you waiting for is probably the biggest question. How can you afford not to join The Launch Lounge™?”
From lack of clarity... to complete confidence and a clear strategy.
- Lucy Kelly
“I have a degree in marketing but when I came to The Launch Lounge™ I really learned the subtleties of knowing my audience and making offers that convert. Now, I definitely know how to use this powerful tool to grow and scale.”
From launch newbie... to 6 Figures and over 10 consistently profitable launches.
- Roberta West
From being stuck on the live launch hamster wheel... to successfully launching on evergreen.
“When I joined The Launch Lounge™ I really wanted to accelerate the process of putting offers in front of people. For me, it was really important to learn ads, something that would speed up the journey to making money. Now I know how to use ads and I've learned the marketing pieces to make this work for me."
- Claire Shamilla Yee
From social media burnout... to launch success.
“It was amazing to have that support during a launch, and afterwards to debrief. So that’s why I joined because I knew it was going to be amazing to tap into Salome's wisdom, support and the Community. And that’s why I’m still here a year later!”
Case Studies From Past Students
"This was launch #7 for me and was by far my biggest launch to date. I ran 5 webinars, generated 4,348 registrants, 96 purchasers, and $40,533 in gross revenue from a $15,382 ad spend—that's $25,150 in profit. My cost per lead was $3.47 and my earnings per lead was $9.32. The Launch Lounge gave me the strategic insight and tactical support I needed to make this my most successful launch yet."
— Lucy Kelly,
Marketing Course for Crafters
"My account was shut down before... to incrementally having a $17,000 launch, to 30, to 50, to my most recent one which was $82,000 in one launch—and it's a hundred percent from Salome's advice. The Launch Lounge has changed my life. The knowledge I've gained from this community has allowed me to make a lot of money, which means I can support a lot of people beyond my own family."
— Lauren Marie,
Wellness Coach
"My doors close today and I just hit a 6-figure launch! Mind blown, grateful, and ready for a freaking break. Just wrapped up my 3rd webinar and I wish I had scheduled 3 more for next week. Damn I never thought I would say that... but people have been buying before the end of the pitch! Sometimes cold from ads!!! I'm sitting on a $140k launch with one week left of cart open. The launch lounge has changed my life!"
— Kyleigh Banks,
Business Coach for Doulas
"Thank you so much for all your help with my ads for my launch. It was a great launch—I had over 60 people attend the webinar, 88 people join the class, and overall it was over $80,000 in revenue! I am SUPER happy with the results. I have thoroughly LOVED having your help."
— Elizabeth Chappell,
Quilters Candy
"I’ll recommend Salome
and her team in a heartbeat."
- RICK MULREADY
Get on the waitlist
Get on the waitlist
Reserve your spot to master the traffic system
that floods your launches with ready-to-buy leads and turns your evergreen funnel into a predictable profit machine.
We reserve the best bonus content for
those on waitlist
SIGN UP
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