What’s the real difference between course creators who scale to $100K+ launches with steady, 24/7 sales… and those who feel stuck, wasting money on ads that don’t work and wondering if they’ll ever figure it out?
LEMME ASK YOU THIS:
"You’ve launched your course...
You’ve made sales.
So why does your income still feel like a rollercoaster?"
(And Why Most Course Creators Are Bleeding Cash Because Nobody Told Them This)
Here's Why "Just Running Ads" Has Never Made Anyone Money
Let me say that again for the people in the back:
Ads. Alone. Will. Never. Make. You. Money.
Ads alone will never make you money.
Or worse—clicks that cost $12 each. Leads that never open an email. Webinar registrations that don't show up. Cart opens that result in zero sales.
They watch their daily budget disappear like water down a drain.
$50 gone.
$100 gone.
$500 gone.
And when someone finally asks "how are your ads going?" they paste on a smile and say "we're still testing" while internally screaming.
Here's the thing nobody tells you when they're selling you their fancy ads course or pitching you their agency services:
And then... crickets.
The holy grail. The traffic system that'll finally flood their launches with buyers and create that evergreen revenue they've been dreaming about.
So they hit "Create Campaign." They write some copy. They upload an image. They set a budget. They hold their breath and click "Publish."
They've been told ads are the answer.
course creators just like you log into Facebook Ads Manager with hope in their hearts and credit cards in their hands.
Every single day...
And maybe you tried them before. Maybe you spent $8K with an ads manager bro who delivered a 0.2% conversion rate and blamed your webinar.
Maybe you hired someone who used generic bro-marketing copy that made you sound like a sleazy car salesman instead of the trusted expert you actually are.
Or maybe you DIY'd it. Logged into Ads Manager, felt overwhelmed, clicked some buttons, and watched your daily budget disappear with nothing to show for it.
So you think: "I need ads. Ads will solve this."
Your email list has gone cold—they don't open, don't click, don't buy anymore. You've tapped out your warm audience—everyone who knows you already bought or passed. Instagram buries your best educational content under dancing influencers while strangers binge-watch your content but never buy.
You're working twice as hard for half the results.
Because ads are like a firehose. And if your funnel is a leaky bucket? Your ads won't work. They'll just fill that bucket faster—and drain it faster too.
You know this feeling, right?
You've posted consistently for months (years?) building your warm audience. You've proven your course works—you have the testimonials, the success stories, the students who rave about your transformation. You've launched profitably at least once, maybe even hit a $40K or $80K month that made you think "okay, I'm onto something here."
But then the next month? $8K. Or $3K. Or you're back to crickets wondering what the hell happened to your momentum.
By the time you figured out something was off, you'd already hemorrhaged thousands. And now you're gun-shy, skeptical, and terrified of being the sucker who falls for another promise.
Here's what nobody told you (because honestly, most people teaching ads don't actually understand how course creators sell):
The problem wasn't your ad creative. It wasn't your targeting. It wasn't even your budget.
"I wonder if I have a better chance of making money if I put my money on the roulette table rather than ads."
you thought.
"Putting money into ads feels like throwing money into a broken vending machine,"
that you were trying to use ads to fix a funnel that wasn't optimized to convert in the first place.
The problem was
That's the gap.
That webinar with the 1% conversion rate? Ads won't magically turn it into 5%. That email sequence that doesn't sell? Ads won't fix your copy. That landing page that confuses people? More traffic just means more confused people bouncing.
Most ads agencies? They come from the eCommerce world. They optimize like they're selling t-shirts on Shopify. They don't understand the unique mechanics of course launches, evergreen funnels, webinar show-up rates, email nurture sequences, or how to warm up cold traffic so they actually want to buy your $2,997 course.
And most ads courses? They teach you the "how" (set up a campaign, choose your audience, write some copy) but completely skip the "what comes before" (is your funnel even ready for traffic?) and the "what comes after" (how do you actually turn those leads into buyers?).
If your funnel doesn't convert when you send organic traffic to it, ads will just burn money faster.
Ads don't make broken funnels work. They just expose the cracks faster.
And here's the truth bomb most ads "experts" don't want you to know:
When you have the right ads feeding the right funnel,
magic happens.
Because here's what I know for sure after managing $6.96 million in ad spend exclusively for course creators:
How to run profitable ads for course creators (not eCommerce stores)
How to optimize your entire funnel so those ads actually convert into revenue
You need someone who understands BOTH sides of the equation:
That's why "I have no idea if my numbers are good or bad" and "when performance drops, I don't know what's broken or how to fix it" and "I'm making blind guesses with my money."
That's why you're stuck.
And here's the best part...
Your business stops being a rollercoaster and becomes a rhythm you can plan your life around.
Random $20K months become consistent $80K months.
That evergreen funnel that trickled in a few sales? It starts generating $3K-$8K daily. On autopilot. While you sleep.
You stop checking your bank account with anxiety and start making decisions from abundance.
That mastermind you've been eyeing? You join.
The team member you need? You hire.
The family vacation you've postponed? You book it.
$5K launches
become $40K launches.
Your best work—the content that could actually change lives—gets 147 views and buried where your ideal clients never see it.
You tell yourself you'll use this "downtime" to create content and build your audience for the next launch. So you show up on Instagram. You post Reels. You write captions. You engage with comments like it's your full-time job.
And Instagram's algorithm? It has decided your educational content about transforming people's lives is less important than someone's morning coffee aesthetic.
You're watching your bank account like it's a patient on life support.
You just closed the cart on your last launch. Maybe it was decent—$30K, even $50K if it was a good one. You celebrated for approximately 48 hours before the sinking feeling hit.
What about the next 10 weeks?
Because unless you're launching again immediately (which, let's be honest, sounds absolutely exhausting), you're staring down 8-10 weeks of revenue drought. Your evergreen funnel trickles in $1K here, $2K there if you're lucky. But mostly?
Let me paint you a picture of where you probably are right now...
you catch yourself thinking at 2am while your partner sleeps peacefully next to you, blissfully unaware that you're mentally calculating whether you can afford to keep paying your VA next month.
This is no way to run a business. And it's definitely no way to live a life.
"I can't sleep because I don't know if next month will be $20K or $80K,"
you think. And maybe they are. Or maybe they've just forgotten you exist because Instagram sure as hell isn't reminding them.
You refresh your Stripe dashboard. Again. For the seventh time today.
Still nothing.
"My list is sick of hearing about my launch,"
Meanwhile, that influencer teaching people how to "manifest money" with zero substance is sitting at 43K views on a 15-second dance video.
You want to throw your phone across the room.
So you think about your email list. You've got 2,847 subscribers sitting there. But you're legitimately afraid to email them because you just launched 6 weeks ago and you're pretty sure they're sick of hearing from you.
You KNOW you need ads. You've known for months. Maybe years.
But here's what makes it even worse...
You've watched your competitors who seem to have endless budgets dominate your space. You've seen the course creators in your niche running ads everywhere—Facebook, Instagram, YouTube—while you're still out here praying the algorithm shows your organic post to someone who'll actually buy.
But every time you think about trying ads again, your stomach clenches.
Because the last time you tried...
Maybe you spent $5K testing different lead magnets. Then another $3K trying different ad creative. Then another $2K tweaking audiences. And by month four, you finally realized your landing page wasn't converting well enough. "By the time I figured out what was wrong, I'd already blown my budget," you realized. Too late.
$10K gone. Nothing to show for it except a very expensive education in what NOT to do.
And it was a disaster.
Or maybe you hired an agency. Signed a 6-month contract. Paid $3K-$5K per month. Handed over your credit card info for the ad spend.
They used copy that made you cringe. "The agency made me sound like a bro-marketer and it totally flopped." They kept saying "give it time" and "we need more data" while you watched thousands disappear.
They optimized like they were selling eCommerce products, not transformation.
They didn't understand webinar funnels or launch cycles or how to warm up cold traffic for a $2,997 course.
Six months later, you were out $30K+ with nothing to show for it except resentment and trauma.
And every single day you don't figure this out, you're falling further behind.
"I'm terrified to invest another dollar in ads—what if it's just more wasted money?" The stakes feel impossibly high. This isn't play money. This is mortgage money. This is your kid's college fund. This is business survival money.
But you're TERRIFIED of wasting another $5K-$10K learning the hard way.
You NEED ads to break through your ceiling. "I've plateaued at $30-80K and can't break through no matter what I try."
You NEED a reliable customer acquisition system you can control.
You NEED to stop being at the mercy of Instagram's algorithm and your tapped-out warm network.
So now you're paralyzed.
you think. And you're right. Because without a reliable traffic system, you're basically playing roulette with your revenue every single month.
You can't hire confidently because you don't know if revenue will sustain payroll. "I want to hire help but I'm terrified the revenue won't sustain it." You can't commit to that mastermind or that office space or that family vacation because you don't know what next quarter looks like.
"I can't plan anything—my life is on hold until I figure this out."
You're working 60-70 hours a week trying to manually create the momentum that other people are generating automatically with ads. "I'm exhausted by the constant uncertainty—I need stability."
You're burning out on the hamster wheel, and you're not even sure what you're running toward anymore.
"My business feels like a gamble, not a real company,"
Your competitors are scaling. Your students are finding other solutions. Your window of opportunity is closing.
Meanwhile, you're still posting to Instagram hoping this one will be the post that changes everything, while simultaneously knowing in your gut that hope is not a strategy.
The dream of the freedom-based business you started building? It's starting to feel like a cruel joke.
Unless something changes.
Right now.
And that gap—between the impact you're capable of and the reach you currently have—is eating you alive.
Six weeks pass. It's time to launch again.
You're exhausted before you even start. Another 6-8 week sprint. Another revenue spike. Another 10-week drought.
Rinse. Repeat. Forever.
You just can't get it in front of enough people who are ready to buy.
is that you KNOW your course works.
You have the testimonials. You have the transformations. You have proof that when the right people get access to your content, their lives change.
—the part that keeps you up at night—
And the worst part
It's Tuesday.
Four sales. Before 8am. While you slept. From an evergreen funnel you built once, and ads are feeding 24/7/365.
That's $11,988 in revenue from one morning. And it's not a fluke. It's not luck. It's not "Mercury in retrograde working in your favor" or whatever the manifestation gurus are saying this week.
It's a random Tuesday morning in July. Not a launch week. Not a cart-open period. Just a regular Tuesday.
You wake up, grab your coffee, and check your phone out of habit.
Picture this...
Now let me show you what's possible when you finally install the complete system...
"New student enrollment: $2,997"
"New student enrollment: $2,997"
"New student enrollment: $2,997"
"New student enrollment: $2,997"
You open your dashboard.
53 new leads yesterday. 47 the day before. 61 the day before that. Your funnel is working. Your ads are profitable. The traffic dial you've been dreaming about for years? You finally have it. And you can turn it up or down whenever you want.
Your evergreen funnel...
You're not launching to the same 2,000 people anymore, wondering if they're sick of seeing your name in their inbox.
You're launching to 9,200 people—including 5,400 NEW people who found you through ads in the last 90 days. People who've been binge-watching your content, devouring your emails, and waiting for this exact moment to work with you.
And when you DO launch?
Oh, this is the good part.
generates between $3K-$8K every single day without you showing up live, manufacturing urgency, or begging people to buy. It just... runs. Like a well-oiled machine in the background of your life.
Your launch does $134K in 7 days.
Not because you worked harder. Not because you sent more emails or created more content or did more webinars.
Because you finally have TRAFFIC.
And here's what
that actually means for your life...
with that low-grade anxiety that's been your constant companion for the last two years. You stop declining dinner invitations because "money's tight right now." You stop postponing that family vacation you promised your kids three summers ago.
You stop checking your bank account
That mastermind you've been eyeing?
The one that's $15K but you knew would be transformational? You join. Without agonizing over whether you can "afford it." Because when revenue is predictable, investment decisions become easy.
The team member you've needed for six months?
You hire them. Confidently. Because you're not worried about whether you'll be able to make payroll in three months.
Your business stops being a source of stress and starts being a source of joy again.
You take Fridays off without guilt. You go to your kid's soccer game on a Tuesday afternoon because your calendar belongs to YOU now, not to your launch schedule or the Instagram algorithm.
You remember why you started this whole thing in the first place—to create freedom, make an impact, and build something that lets you live life on your own terms.
And now? You actually have that.
You work when you want to work.
Your business isn't a rollercoaster anymore. It's a rhythm you can plan your life around.
You're in control. Finally.
And here's the part that might surprise you:
Same course. Same content. Same offer.
You didn't have to completely reinvent your business model to get here.
You just finally installed the complete system—the one that works specifically for course creators—instead of trying to piece it together from generic ads courses taught by eCommerce bros or agencies that don't understand how education businesses actually make money.
You stopped treating ads like a magic button and started treating them like what they actually are:
a traffic system that works in harmony with an optimized funnel.
Now when you look at your Ads Manager, you don't feel overwhelmed or paralyzed. You feel confident. You know which numbers matter. You know what "good" looks like. You know when to optimize and when to scale. You know how to troubleshoot issues before they cost you thousands.
You're not the mark they can overcharge and underdeliver to.
You're the sophisticated client who knows exactly what questions to ask and what metrics matter.
And if you ever do decide to hire an agency in the future?
Your impact isn't limited by your network anymore. It's only limited by how much you're willing to scale.
They're still posting to Instagram five times a day hoping the algorithm smiles on them. Still launching to the same tapped-out audience. Still riding the feast-famine rollercoaster wondering when their big break is coming.
They're not just the people in your immediate network anymore.
You built the system that creates your own breaks. On demand. Whenever you're ready to grow.
They're the single mom in Ohio who found your ad at 11pm while doom-scrolling Facebook after her kids went to bed—and your course gave her the skills to finally quit her soul-sucking corporate job.
They're the entrepreneur in Australia who's been struggling for three years—until your funnel showed up in their feed at exactly the right moment.
They're the people typing desperate questions into Google at 2am, finding your content through your ads, and thinking "finally, someone who gets it."
Your competitors?
You?
And the students whose lives you're changing?
This is what you were building toward all along.
Not the hustle. Not the grind. Not the 70-hour weeks posting content that nobody sees.
This. Right here. Predictable revenue. Sustainable growth. Actual freedom.
The business you always knew was possible—you just needed someone to show you the complete system for getting there.
And that's exactly what Scale With Ads is going to do for you.
And here's what you realize one morning as you're sipping your coffee and watching sales notifications roll in:
Because I've managed $6.96 million in ad spend exclusively for course creators just like you.
I've seen every possible way ads can fail. And more importantly, I've identified the exact patterns that make them succeed.
The firehose isn't the problem. The leaky bucket isn't the problem.
The problem is that nobody's ever shown you how to make them work together—until now.
I'm going to show you exactly why everything you've tried up until now hasn't worked...
and what you need to believe instead if you want
ads to actually make you money.
"Salome helped us go from struggling below 6 figures per year to creating a multi 7-figure business in just 14 months. We continuously scaled our launches from $92K to $350K to $515K to $860K"
— Brad Bizjack, Mindset & Performance Coach
"Salome and her team have helped take my business to a whole new level. In 2019, I generated $100,000 with my online business. And then in May of 2020, I made $113,446 in a SINGLE LAUNCH!!"
- ANNE LAFOLLETTE, The pattern design academy
So let's burn these lies to the ground right now, shall we?
we need to talk about the lies you've been told.
Before we go any further
Because here's the truth:
The reason you're stuck isn't because you're doing something wrong.
It's because you've been operating on false beliefs that were planted in your brain by people who either don't understand how online course businesses work, or worse—are actively profiting from keeping you confused.
"If I just run ads to my funnel, I'll make money"
The Lie: This is the big one. The lie perpetuated by every eCommerce ads manager who pivoted to "course creator ads" during the pandemic, and every bro-marketer selling you their "proven funnel template."
They tell you: "Just drive traffic! More traffic = more sales! Scale baby, scale!"
So you set up your ads. You drive traffic. You watch the clicks roll in. And then... nothing. Or worse than nothing—you just burned through $3K faster than you would have organically.
Ads are like a firehose. If your funnel is a leaky bucket, your ads won't work. They'll just fill that bucket faster—and drain it faster too.
Here's what I mean:
If your webinar converts at 1% organically, ads won't magically make it convert at 5%. They'll just give you more people converting at 1%—which means you need to spend $50K in ads to make what you could have made with a 5% converting webinar and $10K in ad spend.
If your email sequence doesn't sell when you send your warm list through it, sending cold traffic through the same broken sequence won't fix it. It'll just expose the cracks faster.
If your landing page confuses people (too many options, unclear benefit, weak call-to-action), more traffic just means more confused people bouncing.
Ads don't fix broken funnels. They amplify what's already working.
That's why the very first module in Scale With Ads is Foundation & Funnel Readiness. We're not touching ads until we know your funnel is profit-ready. Because I'm not interested in helping you waste money. I'm interested in helping you make money.
New Belief: Your ads strategy must match your funnel performance. Fix the funnel first, then turn on the firehose. In that order. Always.
Lie #1:
The Truth:
"I need a massive budget to compete with the big players"
The Lie: You look at your competitors spending $20K, $50K, even $100K per month on ads and think "I can't compete with that. I only have $3K-$5K per month. I'm outgunned."
So you either don't start at all, or you start with such a tiny budget ($5/day) that you never generate enough data to optimize, and then you convince yourself "ads don't work for me."
Lie #2:
I've seen course creators with $3K/month budgets outperform competitors spending $30K/month because they:
- Actually understood their funnel metrics (so they knew what "good" looked like)
- Chose audience angles their competitors weren't targeting
- Optimized their funnel BEFORE scaling their ad spend
- Used creative that resonated instead of trying to look "professional"
The big players aren't winning because of budget size. They're winning because they have complete systems. And guess what? You're about to have one too.
New Belief: Small budgets can absolutely be profitable when you have the right system. You just need to be smarter, not richer.
What you need instead:
Lie #3:
The Lie: This is the dream, right? "I'll just hand everything over to the experts, pay them their monthly fee, and watch the sales roll in while I focus on serving my students."
So you sign a 6-month contract. Hand over your credit card. Show up to the kickoff call feeling hopeful.
And three months later you're watching thousands disappear while the agency keeps saying "we need more time" and "the data is still coming in" and "maybe we should try a different funnel."
"If I hire an agency, they'll handle everything and I can focus on my genius zone"
Most agencies fail course creators because they come from the eCommerce world. They optimize for cost per click and cost per lead without understanding that in the course business, a lead is not a lead is not a lead.
A lead who downloads your PDF and never opens an email?
Useless.
A lead who attends your webinar but isn't actually a good fit? Wasted ad spend.
A lead who opts in but has no intention of buying because they're just freebie-seeking? That's not a lead. That's a liability.
Agencies that don't specialize in course creators will optimize your ads like they're selling t-shirts. They'll give you a big email list and call it a win, while your bank account stays empty.
And here's the part nobody tells you: Even the GOOD agencies need you to understand your funnel metrics. Because if you can't tell them what your webinar show-up rate should be, or what a good cost per qualified lead is, or how long your sales cycle is, they're flying blind too.
New Belief: The most powerful position is understanding ads well enough to either run them yourself OR hire intelligently and hold agencies accountable. This program gives you both options.
The Truth:
Lie #4:
The Lie: You tried ads once (or twice, or three times). It didn't work. So you've decided: "Ads just don't work for my niche / my price point / my audience / my business model."
Maybe you teach watercolor painting. Or manifestation. Or corporate wellness. And you think "Well sure, ads work for the business coaches and the 'make money online' people, but my niche is too specific / too creative / too saturated / too different."
"Ads either work or they don't—it's just not my thing"
And you know what I've learned?
Ads work across niches and price points when you have ALL the pieces in place.
It's not about your niche. It's about:
- Whether your funnel converts (before you add ads)
- Whether you understand your audience deeply enough to write messaging that resonates
- Whether you're tracking the right metrics and making data-informed decisions
- Whether you have a complete system instead of random tactics
The course creators who succeed with ads aren't special. They're not luckier. They don't have easier niches.
They just have the complete system. And they're willing to follow it instead of skipping steps.
New Belief: Your niche isn't the problem. Your incomplete system is. Fix the system, and ads will work for you too.
The Truth:
Lie #5:
The Lie: You've been told: "Build your list organically first. Get to 10K followers. THEN run ads to warm audiences. Cold traffic is too expensive / too risky / too hard to convert."
So you spend months (years?) grinding away on social media, posting 5x per week, showing up on Stories, creating free content, waiting until you're "ready" for ads.
"I need a huge email list and social following before ads can work"
Yes, retargeting is easier. Yes, warm audiences convert better. But waiting until you have a massive warm audience before you start ads is like waiting until you're rich to start investing. You're keeping yourself stuck.
Here's what actually matters:
- Your offer positioning (does it speak to a specific, urgent problem?)
- Your funnel performance (does it convert the traffic you already have?)
- Your messaging (does it resonate with cold audiences who've never heard of you?)
I've helped course creators with email lists under 1,000 people run profitable ad campaigns. I've helped people with 500 Instagram followers launch to $40K+ using ads to cold traffic.
The size of your audience matters way less than the quality of your system.
New Belief: You don't need a massive audience to start ads. You need an optimized funnel and the right strategy for your audience temperature. We'll show you both.
The Truth:
Lie #6:
The Lie: Every time something doesn't work, it's easy to blame the platform. "Instagram's algorithm changed again!" "iOS14 ruined tracking!" "Facebook is suppressing my content!"
And sure, platforms change. But blaming the algorithm is a convenient way to avoid looking at what you can actually control.
You’ve wasted more money on lackluster ad campaigns than you care to admit...
"The ads platform is the problem—Instagram changed the algorithm / iOS14 broke everything / Facebook hates small businesses"
But you know what hasn't changed?
Human psychology. The need for transformation. The desire to solve urgent problems.
The course creators who are winning right now aren't waiting for platforms to "go back to how they were." They're adapting. They're learning foundational principles that work regardless of algorithm changes. They're building systems that are platform-agnostic.
In Scale With Ads, you're not learning "hacks" that'll be obsolete in six months. You're learning the principles of profitable customer acquisition that work today, worked five years ago, and will work five years from now.
New Belief: The platform isn't the problem. Your incomplete understanding of how to make it work for your business model is. Learn the principles, and you can adapt to any change.
The Truth:
You need someone who specializes in course creators—not eCommerce, not SaaS, not "general Facebook ads"—to show you the complete system.
Here's What You Need To Believe Instead:
If you want ads to actually work for your course business, you need to believe these truths:
And most importantly:
Which brings me to...
Your niche isn't the problem. Your system is.
Ads + optimized funnel = profit. Ads alone = wasted money.
Small budgets can win with the right system.
Understanding ads makes you powerful—whether you run them yourself or hire smart.
You can start now, with the audience you have today.
Foundational principles > platform hacks.
What's the answer?
So if organic growth
has hit a ceiling...
And most ads training dumps theory on you without helping you implement...
And agencies/ads managers don't understand the unique mechanics of course launches and evergreen funnels...
And generic "Facebook ads courses" teach you eCommerce tactics that don't translate to selling transformation...
You need what I call the...
You need what I call the...
a complete ads system built SPECIFICALLY for course creators who sell through live launches and evergreen funnels.
a complete ads system built SPECIFICALLY for course creators who sell through live launches and evergreen funnels.
Predictable Profit Framework™
Not generic ads training
designed for Shopify stores selling fidget spinners.
Not agency services
that cost $5K/month and treat you like a number.
Not another "step-by-step course"
that leaves you stranded after 12 weeks wondering what to do next.
to generate millions in course sales for clients
This is the exact system my agency uses
distilled into a focused program that teaches YOU how to install it in your business.
Most ads programs teach you HOW to run ads.
Here's what makes this different:
(Set up a campaign, choose audiences, write copy, launch.)
How to audit your funnel for ad-readiness, how to optimize before you spend, how to match your ad strategy to your funnel type, how to track what actually matters, how to troubleshoot when things go sideways, and how to scale profitably without burning out.
Think of it this way:
Scale With Ads teaches you the COMPLETE SYSTEM:
Other programs hand you the firehose and say "good luck!"
We make sure your bucket doesn't have holes first. THEN we hand you the firehose. And then we stay with you for six weeks while you learn to use it, troubleshoot issues, and optimize for profit.
This isn't about dumping information on you and disappearing.
Real coaching. Personalized feedback. A community of other course creators building the same system alongside you.
Because here's what I've learned after managing nearly $7 million in ad spend exclusively for course creators:
This is about implementation support.
Information without implementation is just expensive entertainment.
You don't need another course you'll buy and never finish. You don't need more theory. You don't need another "guru" telling you what to do without helping you do it.
You need a proven framework + hands-on support + real-time troubleshooting as you build your traffic system.
That's Scale With Ads.
And here's the other thing that makes this program different:
Not eCommerce. Not SaaS. Not local businesses. Not "a little bit of everything."
Course creators. That's it. That's all we do.
Which means I've seen every possible way ads can fail for someone selling a course, and more importantly—I've identified the exact patterns that make them succeed.
I know the difference between a lead who'll buy and a freebie-seeker who'll drain your resources.
I know how webinar funnels convert differently than VSL funnels, and how launch funnels need different ad strategies than evergreen funnels.
I know what "good" cost per lead looks like at different price points, in different niches, with different audience temperatures.
I know how to warm up cold traffic so they actually WANT to buy your $2,997 course instead of bouncing after seeing the price.
I'm the only person teaching this who has spent the last 7+ years working EXCLUSIVELY with course creators.
I know how to make the firehose and the bucket work together.
Whether you want to run ads yourself forever, or just learn enough to hire smart and hold agencies accountable, this program gives you both options.
Because the goal isn't to make you dependent on me.
The goal is to make you POWERFUL.
And that's exactly what I'm going to teach you.
Powerful enough to look at your Ads Manager and know exactly what's working and what needs to adjust.
Powerful enough to make data-informed decisions instead of expensive guesses.
Powerful enough to scale when you're ready, troubleshoot when things go sideways, and never feel like you're flying blind with your money again.
That's what the Predictable Profit Framework delivers.
And I'm opening the doors to a very small group of course creators who are ready to install it—starting November 4th.
I’m Salome...
(pronounced suh-LO-mee)
I know exactly what it feels like to have a course that could change lives but struggle to get it in front of the right people.
When I launched my first online course in 2016, I spent three years grinding—posting on social media, running webinars, launching to the same small audience who'd already decided they weren't buying.
Three years. Minimal revenue. Maximum exhaustion.
Then I discovered ads. My first live launch using ads?
I spent $400 and made $2,000 in sales. It wasn't life-changing money, but it was proof—proof that there was a lever I could pull. Proof that I didn't have to stay stuck in the organic hamster wheel forever. I was hooked.
Since 2017, I've been obsessed with mastering ads specifically for course creators—not eCommerce, not SaaS, not local businesses. Course creators. Because selling transformation is completely different than selling products.
Here's where I am today:
and more importantly, I've identified the exact patterns that make them succeed.
I know what separates a $2K launch from a $200K launch. I know why some evergreen funnels trickle in $1K/month while others generate $5K-$8K daily on autopilot.
I know how to audit a funnel in 15 minutes and tell you exactly where it's going to leak money before you spend a dollar on ads.
And I know how to teach this in a way that doesn't require a marketing degree or a fancy tech team—because I remember what it felt like to be completely overwhelmed, staring at Ads Manager wondering if I was about to waste thousands of dollars I didn't have.
Who Am I?
And Why Should You Trust Me With Your Ad Budget?
I've seen every possible way ads can fail for course creators
I've trained over 30,000 students on generating leads and sales using Facebook and Instagram ads.
I've managed $6.96 million in ad spend exclusively for course creators who sell through live launches and evergreen funnels.
I've been Amy Porterfield's choice for Meta ads training in all of her paid programs for the last 5 years. (If you've taken Digital Course Academy or List Builders Lab, you've seen my training inside.)
I run a boutique agency that works exclusively with 6- and 7-figure course creators. We don't take eCommerce clients. We don't do local business ads. We only work with education businesses because that's where our expertise is.
Scale With Ads
That's why I built
Not as another "watch 40 hours of videos and good luck" course,
but as a complete system with implementation support, real coaching, troubleshooting help, and a community of people building alongside you.
You deserve a traffic system that actually works
for YOUR business model.
And I'm here to give it to you.
the way I did.
"Not only is Salome incredibly skilled in paid advertising, but she also has a huge heart. That is why she has been such a huge support to my community."
- AMY PORTERFIELD
— Claire Yee,
Hypnobirthing Course Creator
"I have been there and I have to say this is a reason I keep coming back to and prioritising learning via Salome's programs over and above other top online marketing courses is that this is a much faster track (without such a time sacrifice when things are set up) than being on social media all the time. It means that I can grow my list in my sleep and have an ever evolving fresh list to continue building relationships and offering my course to."
— Natalie Walton,
Interior Design Educator
"If you're looking to use Facebook ads to launch your online course and reach a wider audience so you don't have to spend quite so much time on Instagram, I would really recommend Salome and her team. Salome has an incredible wealth of knowledge and has been an amazing sounding board for me personally in this whole world that's very new to me."
...ready to scale
The complete Predictable Profit Framework
for course creators...
The traffic system that
floods your launches with ready-to-buy leads
and turns your evergreen funnel into a
predictable profit machine
Scale With Ads
Introducing....
This is the complete system
my agency uses to generate millions in course sales,
adapted specifically for course creators
who want to either run profitable ads themselves
OR become sophisticated enough to hire and manage agencies with confidence.
This isn't another "Facebook Ads 101" course that teaches you how to click buttons in Ads Manager and then leaves you to figure out the rest.
Most programs teach you HOW to run ads. (Create a campaign, choose your audience, write some copy, hit publish, cross your fingers.)
Here's what makes Scale With Ads different from every other ads program out there:
Other programs hand you a firehose and say "good luck—let us know how it goes!"
How to audit your funnel before you spend a dollar, how to match your ad strategy to your funnel type, how to optimize for profit instead of vanity metrics, how to troubleshoot when things go sideways, and how to scale without burning out or bleeding cash.
Think about it this way:
We teach you the COMPLETE SYSTEM:
You're joining during the beta phase
which means you get weekly live implementation calls with ME
as we roll out and optimize
the content together.
Then we hand you the firehose. Then we stay with you for six weeks of live coaching while you learn to use it, troubleshoot issues in real-time, and optimize for actual profit.
And unlike programs that dump 40 hours of video content on you and disappear after 12 weeks...
We make sure your bucket doesn't have holes FIRST.
This level of hands-on support will never be available again at this price.
When Scale With Ads goes evergreen, it'll cost $4,997 with no live calls.
But right now? You're getting:
All for a founding beta investment that's less than half of what this program will cost when it launches to the public in February 2026.
But before we talk about investment,
let me show you exactly what you're getting when you join Scale With Ads...
The complete 6-module Predictable Profit Framework (the exact system we use in our agency)
6 weeks of live mentoring calls where we troubleshoot YOUR specific campaigns and funnels
Proven templates, swipe files, and calculators so you're never starting from scratch
24/7 AI Ads Agent support so you never get stuck between calls
A private community of course creators implementing alongside you
The chance to shape what this becomes (your feedback directly improves the program)
Through six focused modules—each building on the last—you'll go from "ads terrify me and I'm scared of wasting money" to "I'm confidently generating qualified leads daily and I know exactly what to do next to scale."
The Predictable Profit Framework™
The Predictable Profit Framework
changes everything.
This is the exact system we've tested, refined, and proven across millions of dollars in ad spend over 7+ years—the same system we still use inside our agency today.
This isn't just a course. It's a complete system built specifically for course creators whose organic reach has stalled and who are ready to take control of their customer acquisition.
Meta is burying your educational content between cat videos and dance clips. Your warm audience is tapped out. And another "post more consistently" strategy isn't going to change that.
Inside
Scale With Ads:
Let me walk you through exactly what you're getting...
This is where most course creators mess up. They turn on ads to a funnel that wasn't ready for traffic, watch their money disappear, and convince themselves "ads just don't work for me."
We're not doing that.
In Module 1, you'll install the foundation that separates profitable ad campaigns from expensive disasters.
Before you spend a single dollar on ads, we make sure your funnel is profit-ready
Module 1: Foundation & Funnel Readiness
Here's what you'll master:
✓ The Profitable Funnel Calculator
Plug in your numbers and know—before you launch—whether your funnel will be profitable. No more crossing fingers and hoping. You'll see exactly what conversion rates you need, how much you can afford per lead, and whether your offer math actually works.
Evaporate the gut-wrenching anxiety about "wasting money"—you'll KNOW it's going to work
Master the repeatable process you can use every time you build a new funnel
✓ The Complete Funnel Audit Framework
We'll walk through your existing funnel and identify exactly what's ready for traffic and what needs strengthening. You'll get specific, actionable fixes for every weak conversion point—no more guessing what's broken.
Get an immediate improvement in conversion rates as your messaging becomes magnetic
Your ads, landing pages, and email sequences will finally speak the same language—so leads who click actually CONVERT instead of bouncing because something felt "off."
✓ Messaging Alignment System
Finally have bulletproof tracking that actually tells you what's working
✓ Account Setup + Tracking Installation
Step-by-step videos show you exactly how to set up your Facebook Business Manager, install Pixels, configure CAPI, and track conversions accurately. No tech degree required—just follow along and pause when you need to.
Your funnel will be ad-profit-ready, your tracking will be bulletproof, and you'll have mathematical confidence that your ads will generate ROI—not just "fingers crossed" hope.
By the time you finish Module 1:
Here's the dirty secret about ads that nobody tells you: Not all leads are created equal.
A lead who downloads your PDF and never opens an email? Worthless.
A lead who opts in just to get free stuff with no intention of buying? Liability.
A lead who's genuinely interested but not actually a good fit for your offer? Wasted nurture time.
In Module 2, you'll learn how to find and attract the RIGHT people—the ones who actually buy.
Stop attracting random clicks and start attracting ready-to-buy leads
Module 2: Find Your Buyers
Here's what you'll master:
Master the repeatable process you can use every time you build a new funnel
✓ Ad Hooks & Angles That Stop The Scroll
Learn exactly what to say (and how to say it) to make your ideal customer stop mid-scroll and think "Wait... this is for ME." No more generic "Do you want to make more money?" hooks that blend into the noise.
✓ The Buyer Identification Framework
Identify the exact audiences on Facebook & Instagram where your best customers are hanging out—and learn how to reach them without wasting budget on tire-kickers and freebie-seekers.
Evaporate the gut-wrenching anxiety about "wasting money"—you'll KNOW it's going to work
Get an immediate improvement in conversion rates as your messaging becomes magnetic
Match your creative to your funnel stage (cold, warm, hot) so you're not asking cold traffic to marry you on the first date, or boring hot traffic with beginner-level content they already know.
✓ Creative Strategy by Funnel Stage
By the time you finish Module 2:
You'll know exactly who to target, what to say, and how to say it differently based on how warm your audience is. No more random clicks from people who'll never buy.
If you're a live launcher, this module is going to change everything.
Because here's what usually happens: You spend 6-8 weeks creating an incredible launch experience—webinar, email sequence, sales page, the works. You pour your heart into it. And then on launch day... you're presenting to 47 people, half of whom don't even remember opting in.
We're fixing that.
Fill your live launches with ready-to-buy leads instead of tire-kickers
Module 3: Launch Ads That Convert
Here's what you'll master:
✓ The Pre-Launch Traffic Blueprint
A step-by-step plan to fill your live launch with leads who actually show up, pay attention, and buy. You'll learn exactly when to turn ads on, how much to spend, and what to say at each phase.
Flood your live launches with thousands of HOT leads
Get the confidence of controlling your launch results with a powerful budget dial
✓ Budget Sequencing for Maximum Show-Up + Sales
Learn exactly how to allocate your ad budget across the pre-launch, launch, and cart-open phases so you're not overspending early or running out of budget when it matters most.
Acquire 20-40% more sales from the same traffic using strategic retargeting
The majority of your sales will come from people who didn't buy immediately—but most course creators abandon them. You'll learn exactly how to retarget engaged leads, nudge fence-sitters, and recover revenue before the deadline.
✓ Retargeting Strategies to Capture Buyers Before Cart Close
You'll have a complete launch ads roadmap that fills your webinars, maximizes show-up rates, and converts more leads into buyers. Your next launch will be your biggest yet.
By the time you finish Module 3:
Live launches are great. But you know what's better? Waking up to sales notifications on random Tuesdays when you're not even launching.
This is where we transform your live launch into an evergreen funnel with ads feeding it on autopilot.
Turn your live launch into an automated profit machine that generates sales 24/7/365
Module 4: Evergreen Scaling System
By the time you finish Module 4:
You'll have evergreen funnels delivering predictable sales 365 days a year. No more revenue droughts between launches. Just consistent, reliable income.
Experience the "holy crap, this actually works" moment when you wake up to sales
Learn the frameworks for both automated webinar funnels AND low-ticket evergreen offers that generate daily sales—so you can choose the model that fits your business best (or run both).
✓ Evergreen Webinar + Low-Ticket Offer Strategies
Here's what you'll master:
✓ Live-to-Evergreen Transformation Framework
Take your proven live launch and turn it into an evergreen funnel that works around the clock. You'll learn exactly what to automate, what to keep "live," and how to maintain urgency without fake countdown timers.
Finally feel the relief of knowing revenue is flowing even when you're not launching
Get consistent daily lead flow instead of the feast-or-famine cycles
✓ Automated Traffic Systems That Generate Leads Daily
Build "set it and forget it" (okay, more like "set it and optimize it monthly") traffic systems that consistently feed your evergreen funnel with qualified leads—without you having to manually turn campaigns on and off.
This is where most course creators get stuck. They're running ads, getting leads, maybe even making some sales... but they have no idea if they're winning or losing.
"I have no idea if my numbers are good or bad."
"When performance drops, I don't know what's broken or how to fix it."
"I'm making blind guesses with my money."
We're fixing that right now.
Learn exactly which numbers matter and how to scale profitably without burning out
Module 5: Optimize & Scale
You'll have clarity, confidence, and control as you scale. No more staring at Ads Manager wondering "is this good?" You'll KNOW. And you'll know exactly what to do about it.
By the time you finish Module 5:
✓ The Metrics That Actually Matter (And The Ones You Can Ignore)
You'll learn the 5-7 key metrics that determine profitability in course funnels—and you'll learn to ignore the 47 vanity metrics that just create noise and confusion.
Get the relief of finally understanding what you're looking at, and what it means for your bottom line
Get instant visibility into what's working and what needs attention
✓ Simple Dashboards to Track ROI at a Glance
Get plug-and-play dashboard templates that show you profitability, funnel performance, and scaling readiness in under 60 seconds—no spreadsheet PhD required.
Learn profitable scaling strategies that grow revenue without destroying ROI
Learn exactly when to scale (and when NOT to scale), how much to increase budgets, what metrics need to hit certain thresholds first, and how to avoid the "scale too fast and break everything" trap.
✓ Step-by-Step Scaling Rules
Here's what you'll master:
Ads don't always work perfectly. Campaigns fatigue. Costs creep up. Conversion rates dip. Platforms change.
This module gives you the troubleshooting toolkit to solve problems fast and keep scaling sustainably.
What to do when ads aren't performing + advanced tactics for sustainable growth
Module 6: Troubleshooting & Next-Level Strategies
You'll have a complete toolkit for solving problems quickly and scaling sustainably. You're not dependent on me or anyone else—you're powerful on your own.
By the time you finish Module 6:
Get the relief of finally understanding what you're looking at, and what it means for your bottom line
Get instant visibility into what's working and what needs attention
✓ Advanced Audience Growth Tactics
Once your core campaigns are profitable, learn how to expand into new audiences, test new angles, and grow without cannibalizing what's already working.
Here's what you'll master:
✓ The Troubleshooting Decision Tree
When performance drops, you'll know exactly where to look first and what to fix—no more expensive guessing games or panicked budget cuts that make things worse.
Learn profitable scaling strategies that grow revenue without destroying ROI
Learn the foundational principles that work regardless of algorithm changes—so when Meta inevitably changes something, you adapt instead of panic.
✓ Platform Evolution Adaptation Strategies
"We thought they were just going to do the ads—but it's so much more than that. Salome dug into our whole brand, our entire launch strategy. She really understand our product and why we do what we do. They're not just doing the ads, they're taking our entire launch to a totally different level."
— Sandra Funk,
Interior Design Standard
"Working with Salome has been as much educational and collaborative as it's been a client-advisor experience. She really helped me understand my funnel, where my customers are coming from, and what my most profitable customer journey is. Their expertise helped me grasp online marketing in a way I never had before—they broke down complex concepts into clear, understandable steps."
— Shelby Dillon,
Shelby Dillon Studio
Because the modules alone aren't enough—you need implementation support, templates, and tools that make this stupid-easy to execute...
Your Complete Bonus Stack
Value: $497
Know if your funnel will be profitable BEFORE you spend a single dollar on ads. Our agency-grade calculators let you plug in your numbers and see exactly what conversion rates you need, how much you can afford to spend per lead, and whether your offer math actually works.
No more crossing your fingers and hoping. You'll launch with confidence knowing the numbers are on your side.
The Profit Crystal Ball Calculator
Bonus 1:
Value: $297
Stop bleeding money on list-building ads that don't generate immediate revenue. This plug-and-play playbook shows you exactly how to add low-ticket offers, order bumps, and upsells to your funnel so you recover your ad spend on day one and generate autopilot income 24/7—even between launches.
Instant Evergreen Profit Playbook
Bonus 2:
Value: $297
Set up your Pixels, CAPI, and tracking integrations the right way—the first time. You'll get comprehensive PDF guides you can reference anytime, plus over-the-shoulder video walkthroughs where you literally watch me do it and follow along step-by-step. No tech degree required.
Tech Made Simple Setup Guides
Bonus 3:
Value: $497
Stop wasting hours agonizing over what to write or how to design your ads. This comprehensive creative library gives you proven ad images, videos, and copy across multiple niches—plus Canva templates you can customize in clicks and AI prompts that write compelling copy for you in minutes.
Creating professional ads just became the easiest part of your funnel.
The Creative Confidence Vault
Bonus 4:
Value: $497
Finally understand your numbers without a data science degree. Get plug-and-play spreadsheet templates that track all the right metrics, benchmark guides that show you what "good" looks like, and a clear roadmap for diagnosing problems fast.
You'll know at a glance if your ads and funnels are profitable—and exactly what to adjust when they're not.
The Metrics Made Simple Dashboard
Bonus 5:
Value: $997
Get instant support whenever you need it—no waiting on hold with Meta's useless help desk. This custom AI agent is trained on 500+ hours of coaching and knows the ins and outs of your funnel system.
Use it to troubleshoot tech issues with actual helpful answers, generate scroll-stopping ad copy on demand, brainstorm creative ideas when you're stuck, or get help interpreting your data and metrics.
It's like having an expert ads manager and copywriter on call 24/7—infinitely more patient and capable than Meta support could ever be.
24/7 AI Ads Agent
Bonus 6:
Value: $2000
You're not just a student—you're helping shape this program. Join me live every week as we implement new content together, troubleshoot real campaigns, and optimize what's working.
Get direct access to ask questions, get feedback on YOUR specific funnel, and move forward with confidence. This level of hands-on support is only available to our founding beta group—you're getting the course at the best price AND the most personalized attention it will ever have.
6 Weeks of Live Mentoring
Bonus 7:
Value: $497
Forget going it alone—you're getting your own personal cheer squad of ambitious course creators who are building the same thing you are.
This is not a Facebook group you'll forget about—it's a community hosted in Circle. It's where you find accountability when motivation fades, celebrate every small win like it's a major victory, troubleshoot campaigns with people who've been there, network with potential collaborators, and get that "you're not crazy, keep going" pep talk exactly when you need it.
We show up for each other's wins AND the messy middle—because nobody succeeds in isolation.
Private Community of Course Creators
Bonus 8:
"I did it! My first launch: $16,000 turnover, 8 amazing photographer students from all over the world, 2658 new email subscribers, 1400 new members to my private group, and 1 Facebook Ad. I wasn't planning to use Facebook for my first launch—I found Facebook Ads was so complicated and expensive. I love the way you teach Facebook Ad that no one can in this world! You are the only person who could teaches Facebook Ad that sounds fun and easy! I love your podcast. I love you are only just teaching Facebook but also the launch strategies and motivational success stories."
— Shan Fisher,
Photography Educator
I have paid thousands of dollars for other programs on this new business journey and I have not felt as seen and taken care of as I have here. I am SO glad I signed up, and feel a huge sense of relief that I have access to people who can help me as I'm moving into the next phase and actually launching my program. I don't need dance parties—I need resources to help me keep learning and experts to answer my questions so I can keep moving forward, both of what I've got 100% so far with TLL.
— Kristin Ames,
Fit Life Coaching
when you enroll in
Scale with Ads today
Here’s A Summary Of Everything You Get
$5,000
BONUS #5: The Metrics Made Simple Dashboard
BONUS #4: The Creative Confidence Vault
BONUS #3: Tech Made Simple Setup Guides
BONUS #2: Instant Evergreen Profit Playbook
BONUS #6: 24/7 AI Ads Agent – Your Personal Meta Ads Expert
BONUS #1: The Profit Crystal Ball Calculator
BONUS #7: 6 Weeks of Live Coaching
BONUS #8: Private Community of Course Creators
$497
$297
$297
$497
$497
$997
$2000
$497
TOTAL VALUE:
$10,579
The Scale With Ads Predictable Profit Framework™
6 complete modules that take you from "ads terrify me" to "I'm confidently scaling"
Value
What's Included
What's Included
BONUS #3: Tech Made Simple Setup Guides
BONUS #4: The Creative Confidence Vault
VALUE: $$297
VALUE: $$497
$10,579
TOTAL VALUE
The Scale With Ads Predictable Profit Framework™
6 complete modules that take you from "ads terrify me" to "I'm confidently scaling"
VALUE: $5,000
BONUS #1: The Profit Crystal Ball Calculator
VALUE: $$497
BONUS #2: Instant Evergreen Profit Playbook
VALUE: $$297
BONUS #5: The Metrics Made Simple Dashboard
VALUE: $$497
BONUS #6: 24/7 AI Ads Agent – Your Personal Meta Ads ExpertBONUS BUNDLE NO 1: The Rapid Action Productivity Booster Pack
VALUE: $$997
BONUS #7: 6 Weeks of Live Coaching
VALUE: $2000
BONUS #8: Private Community of Course Creators
VALUE: $497
When Scale With Ads launches to the public in February 2026:
$4,997
(with no weekly live mentoring)
Enroll now
*GST Applies for Australian citizens
*GST Applies for Australian citizens
Enroll now
Everything above ($10,579 value)
Lifetime access
All future updates
US $697
($2,788 total)
4 payments of
Most Flexible
($797 value - Exclusive pay-in-full bonus)
PLUS: VIP Ad Creative Review & Feedback Package
One-time payment
US $2,497
Pay in full
Best Value
You save $2,500 + get 6 weeks of live coaching future students will never have access to
Your Beta Founder Investment Today:
All future updates
Lifetime access
Everything above ($10,579 value)
Best Value
One-time payment
enroll now
*GST Applies for Australian citizens
US $2,497
Pay in full
PLUS: VIP Ad Creative Review & Feedback Package
Your Beta Founder Investment Today:
You save $2,500 + get 6 weeks of live mentoring future students will never have access to
($797 value - Exclusive pay-in-full bonus)
Most Flexible
($2,788 total)
enroll now
US $697
4 payments of
Everything above ($10,579 value)
All future updates
Lifetime access
*GST Applies for Australian citizens
Everything above ($10,579 value)
All future updates
Lifetime access
When you pay in full, you'll get personalized video feedback on your first 5 ad concepts before you launch—plus one follow-up round of feedback after you test them.
Submit your ad ideas and get expert eyes on what's working and how to strengthen them before you spend a dollar.
This is like having me as your personal creative director—so you launch with ads you're confident will convert, not ones you're hoping might work.
total value: $797
VIP Ad Creative Review & Feedback Package
Full pay bonus
This bonus is only available when you pay in full.
I know you've been burned before—ghosted by agencies, courses gathering dust, ad budgets vanishing with nothing to show.
This isn't play money. It's your mortgage, your business survival money.
Here's my guarantee:
Implement the framework within 60 days using our Implementation Tracker. Not satisfied? Show me your work, get every dollar back. [Full terms here]
No hoops. No hassle. Just one question: "Did you do the work?"
Here's what I know: If you implement this, you'll have a profitable ads system. I've seen it work across hundreds of niches and business models.
The only way this fails? You don't do the work.
If you buy courses and never open them, this isn't for you.
But if you're committed to implementing this system for 60 days?
You literally cannot lose.
Either you install a profitable traffic system that transforms your business, or you get every dollar back.
That's the deal.
Our Bold Guarantee To You
Enroll now
Enroll now
- Alex Whitehead
“I guarantee it you’ll spend copious amounts of time trying to figure this out by yourself and you’ll literally waste your money so I mean, what are you waiting for is probably the biggest question. How can you afford not to join The Launch Lounge™?”
From lack of clarity... to complete confidence and a clear strategy.
- Lucy Kelly
“I have a degree in marketing but when I came to The Launch Lounge™ I really learned the subtleties of knowing my audience and making offers that convert. Now, I definitely know how to use this powerful tool to grow and scale.”
From launch newbie... to 6 Figures and over 10 consistently profitable launches.
- Roberta West
From being stuck on the live launch hamster wheel... to successfully launching on evergreen.
“When I joined The Launch Lounge™ I really wanted to accelerate the process of putting offers in front of people. For me, it was really important to learn ads, something that would speed up the journey to making money. Now I know how to use ads and I've learned the marketing pieces to make this work for me."
- Claire Shamilla Yee
From social media burnout... to launch success.
“It was amazing to have that support during a launch, and afterwards to debrief. So that’s why I joined because I knew it was going to be amazing to tap into Salome's wisdom, support and the Community. And that’s why I’m still here a year later!”
Case Studies From Past Students
"This was launch #7 for me and was by far my biggest launch to date. I ran 5 webinars, generated 4,348 registrants, 96 purchasers, and $40,533 in gross revenue from a $15,382 ad spend—that's $25,150 in profit. My cost per lead was $3.47 and my earnings per lead was $9.32. The Launch Lounge gave me the strategic insight and tactical support I needed to make this my most successful launch yet."
— Lucy Kelly,
Marketing Course for Crafters
"My account was shut down before... to incrementally having a $17,000 launch, to 30, to 50, to my most recent one which was $82,000 in one launch—and it's a hundred percent from Salome's advice. The Launch Lounge has changed my life. The knowledge I've gained from this community has allowed me to make a lot of money, which means I can support a lot of people beyond my own family."
— Lauren Marie,
Wellness Coach
"My doors close today and I just hit a 6-figure launch! Mind blown, grateful, and ready for a freaking break. Just wrapped up my 3rd webinar and I wish I had scheduled 3 more for next week. Damn I never thought I would say that... but people have been buying before the end of the pitch! Sometimes cold from ads!!! I'm sitting on a $140k launch with one week left of cart open. The launch lounge has changed my life!"
— Kyleigh Banks,
Business Coach for Doulas
"Thank you so much for all your help with my ads for my launch. It was a great launch—I had over 60 people attend the webinar, 88 people join the class, and overall it was over $80,000 in revenue! I am SUPER happy with the results. I have thoroughly LOVED having your help."
— Elizabeth Chappell,
Quilters Candy
Enroll now
Enroll now
Your Questions, Answered
We’re here to help you. You can email the support team at hello@thelaunchlounge.com any time and we’ll get back to you as soon as the sun rises here in Australia.
I know you probably have questions. Good. That means you're thinking seriously about this. Let me answer the most common ones I get….
— Anne LaFollette
"I used to do my own Facebook ads and wasted money. Working with Salome's system was completely different—they helped me understand my entire funnel, not just how to run ads. That's what made all the difference."
A: Here's the honest truth: Most people lose money on ads because they're missing critical pieces of the system.
Maybe they ran ads to a funnel that wasn't converting well enough to be profitable. Maybe they targeted the wrong audiences. Maybe they had no idea what metrics to track or when to optimize vs. when to kill a campaign.
Scale With Ads gives you the COMPLETE system tailored specifically for course creators—not eCommerce stores, not local businesses, not SaaS companies.
You'll audit your funnel BEFORE spending on ads. You'll learn exactly which audiences to target for course sales. You'll know which 5-7 metrics actually matter and what to do when numbers look off. And you'll have 6 weeks of live coaching to troubleshoot YOUR specific campaigns.
Plus, with the 30-day implementation guarantee, you're protected. Do the work, and if you're not satisfied, you get every dollar back.
This is different because it's complete, it's course-specific, and it comes with hands-on support.
Here's the math: Plan for $1,000-$3,000 in ad spend over 60 days ($15-50/day) to generate meaningful lead volume and data.
This isn't "testing budget" you're burning—it's your customer acquisition investment. Every dollar generates leads entering your funnel.
When you see ROI depends on your funnel type:
- Low-ticket evergreen: Can produce sales within days
- Webinar funnels: Within 7-14 days as people move through your sequence
- Launch strategies: During your next cart-open when those leads convert
Your total investment to build a profitable ads system is $3,500-$5,500 (course + ad spend).
Can you start with less? Sure. But lower budgets mean slower lead volume, longer time to profitability, and more patience required.
The question isn't "can I afford to test ads?"—it's "can I afford NOT to install a predictable traffic system?"
Implement the framework within 60 days—complete the training, set up your funnel, launch your first campaign, use the coaching calls—and if you're not satisfied, you get a full refund.
The only way you lose is if you don't take action.
And honestly? With weekly live coaching calls, the 24/7 AI Ads Agent, proven templates, and a community of people implementing alongside you, you'd have to actively try NOT to get results.
A: Yes—because this isn't about gimmicks or "trendy" hacks.
I've managed $6.96 million in ad spend across hundreds of niches: yoga teachers, finance experts, parenting coaches, artists, health practitioners, B2B consultants, high-ticket masterminds, low-ticket mini-courses.
The Predictable Profit Framework works because it's built on principles, not tactics.
It doesn't matter if you teach watercolor painting or manifestation or corporate wellness. If you have a proven offer that transforms people, this system will help you get it in front of more buyers.
If you want to ask our team about your niche, and if this will work for your niche, email us at hello@thelaunchlounge.com and we’ll give you an honest answer. We won’t let you run ads if we know this will not work for you.
— Sandra Funk, Interior Design Standard
"I'm in the interior design space—not exactly 'make money online.' I was skeptical, but Salome's framework works because it's based on good marketing principles. They really took the time to understand our brand and who we're trying to reach."
Most courses dump information and disappear. We give you implementation support.
You'll have:
- Weekly live coaching calls for 6 weeks to troubleshoot YOUR campaigns
- Hot seat reviews where we look at your actual ads and funnels
- A community of people implementing alongside you for accountability
- 24/7 AI support to get unstuck between calls
- Plug-and-play templates that remove decision fatigue
This isn't about information. It's about execution and results.
And with the 48-Hour Quick-Start Implementation Guide (Early Bird Bonus), you can literally have your first campaign live in one weekend.
— Lindsay Ashworth
"I've paid for a lot of groups over the years, and this one is by far the most helpful!"
Here's the realistic time investment:
- Weeks 1-2: 5-10 hours (foundation, funnel audit, setup)
- Weeks 3-4: 3-5 hours (launch first campaigns, attend coaching)
- Weeks 5-6: 2-3 hours (optimize, scale, troubleshoot)
Each module is broken down into bite-sized lessons. You get checklists and templates. The AI agent speeds up execution. And the weekly coaching calls mean you get unstuck fast instead of spinning for days.
You don't need 40 hours a week. You need focused implementation and smart support.
— Claire Yee
"This is a much faster track than being on social media all the time. I can grow my list in my sleep."
We break it down to 5-7 key metrics that determine profitability—no more drowning in 47 vanity metrics that just create confusion.
Plus, the Metrics Made Simple Dashboard (included bonus) makes it easy to see at a glance: "Am I profitable? Where do I need to optimize? Am I ready to scale?"
And if you ever get stuck? The AI Ads Agent can interpret your data and tell you what to do next. Or you can bring it to a coaching call and we'll walk through it together.
You don't need to be a data scientist. You just need to know the handful of numbers that matter.
— Kyleigh Banks
"I just had a 6 email, $67,000 launch... (That's more than I made in all of 2021)."
When you see revenue depends on your funnel:
Live launchers: Your next launch is when ad-generated leads convert into buyers. If you're launching in 60 days, your ads will be filling that launch with qualified buyers right now.
Evergreen funnels: You can start seeing daily sales within 4-7 days as your evergreen funnel converts the leads your ads generate.
The 6 weeks of coaching covers the intensive setup and optimization phase. After that, your ads continue running and generating leads for your launches or evergreen funnels.
Most students achieve consistent profitability within 60-90 days as they optimize and scale their campaigns.
This isn't overnight magic. But it IS faster and more reliable than anything you've tried organically.
You get:
- Comprehensive PDF guides for reference
- Over-the-shoulder video walkthroughs
- Platform-specific troubleshooting tips
No tech degree required. Just follow the steps.
You get:
- Proven ad copy across multiple niches (swipe and adapt)
- Canva templates you can customize in minutes
- AI prompts that write compelling copy for you
- Image and video examples that actually convert
And in Module 2, we teach you the exact hooks, angles, and creative strategies that work for course creators—so even if you've never written an ad before, you'll know what to say and how to say it.
— Shelby Dillon
"They helped with everything from copywriting and creative to the nuts and bolts tech implementation. They broke down complex concepts into clear, understandable steps."
— Bobby Klinck
"We almost tripled our money with ads to cold leads. You don't need a massive budget—you need the right strategy."
I've seen course creators with $3K/month budgets outperform competitors spending $30K/month because they:
- Targeted audience angles competitors overlooked
- Used authentic creative that resonated (instead of overproduced "professional" ads)
- Optimized their funnels before scaling spend
- Actually understood their metrics
Small budgets + smart strategy beat big budgets + sloppy execution every single time.
Plus, inside Scale With Ads, you'll learn positioning strategies that let you stand out instead of trying to out-shout the giants.
Yes, retargeting is easier. Yes, warm audiences convert better. But plenty of successful course creators started with tiny lists and cold traffic.
What matters more than audience size:
- Your offer positioning (does it solve a specific, urgent problem?)
- Your funnel performance (does it convert the traffic you send it?)
- Your messaging (does it speak to cold audiences who've never heard of you?)
But you know what doesn't change? Human psychology. The need for transformation. Foundational marketing principles. (and common sense)
In Scale With Ads, you're not learning "hacks" that'll be obsolete in 6 months. You're learning principles that work regardless of platform changes:
- How to identify and reach your ideal buyers
- How to optimize funnels for conversion
- How to interpret data and make smart decisions
- How to adapt when things shift
You're learning to be a sophisticated marketer, not a tactic-chaser.
You'll learn:
- What language to avoid in your copy
- How to position offers in regulated niches (health, finance, relationships)
- What to do if ads get rejected (and how to appeal successfully)
- How to stay compliant without sounding robotic
And still, sometimes Meta blocks accounts that should not be blocked. We choose not to frett about it, we’ll show you how to create a new account and share your pixels, conversion events and pages with the new account so you can get on with business.
Most courses give you content and hope you figure it out.
Scale With Ads gives you content + implementation support + live coaching + community + templates + AI agent.
You're not alone with 40 hours of videos wondering "what do I do next?"
You have:
- Weekly live calls to get unstuck
- A community implementing alongside you
- Templates that remove decision paralysis
- Real-time feedback on YOUR campaigns
Plus, the 30-day guarantee protects you. Show us you did the work, and if you're not satisfied, you get refunded.
Here's what you're actually paying for:
The Framework: The exact system our agency uses to manage millions in ad spend profitably (not generic eCommerce tactics)
The Support: 6 weeks of live coaching with me—something that costs $5K/month if you hire our agency, and won't be available after beta
The Templates: Proven ad copy, creative swipes, calculators, dashboards, and frameworks that compress years of learning into plug-and-play tools
The Community: Access to other course creators solving the same problems in real-time
The Expertise: 7+ years specializing ONLY in course creators—not "general Facebook ads"
And after beta, this program costs $4,997 with no live calls.
You're getting founder pricing + the most hands-on support this program will ever have.
The question isn't "why $2,497?"—it's "can I afford to stay stuck on the organic hamster wheel for another year?"
— Diane M Evans
"I want to send BIG thanks to Lucy. She jumped on a zoom with me and walked me through how to set up my custom audience and retargeting ad for my launch webinar. I can't tell you how much I appreciate the support and responsiveness of TLL! Last time I launched I was completely alone—and that is terrifying and overwhelming. This time around... I feel like I'm not just launching, but learning. And THAT is how success will happen."
You're not shutting down your business to learn ads. You're layering in a traffic system alongside what you're already doing.
Week 1-2: Foundation work (can happen between launches)
Week 3-4: Launch your first campaigns (runs in background while you serve students)
Week 5-6: Optimize and scale (minimal ongoing maintenance)
The weekly coaching calls are recorded if you can't attend live. The templates speed up execution. The AI agent gets you unstuck at 11 PM when you can't sleep.
This is designed to fit into your life, not take it over.
Here's the typical path:
Months 1-3: Learn the system, run campaigns yourself, understand what works in your business
Months 4-6: Optimize and scale using what you learned
Months 7+: Either keep running it yourself (because it's working and you understand it), OR hire an agency/ads manager and hold them accountable because you know what "good" looks like
The goal isn't to make you dependent on me. The goal is to make you POWERFUL—whether you run ads forever or hire smart.
This for you if:
It's probably for you if...
not
is
You haven't validated your offer yet
You're still figuring out your niche or messaging
Your organic content gets engagement
You're ready to invest 3-6 hours/week for 60-90 days
You expect ads to "fix" a broken funnel
You have $1K-$3K/month to test ads
You're not willing to invest $1,000-$3,000 in ad testing over 60-90 days
You want "set it and forget it" with zero effort
You're looking for overnight success
You buy courses and never open them
You're coachable and willing to follow a proven system
You want to scale what's already working, not fix what's broken
You're done with the feast-famine revenue rollercoaster
You know ads are the answer but you're scared of wasting money
You want to either run ads yourself OR hire smart
You've made at least $5K from your offer
Is
Scale With Ads
Right For You?
Enroll now
Enroll now
Enroll now
"I’ll recommend Salome
and her team in a heartbeat."
- RICK MULREADY
