250. Do Both: The No-BS Guide to Courses and Coaching

posted by:

Salome Schillack

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

Stop Choosing Between Business Models and Create More Freedom with Both

Ready to stop the endless debate between courses and coaching and finally build a business model that gives you more freedom and profit? 🚀

If you're like most course creators, you've struggled with whether to focus on courses or coaching. Maybe you're exhausted from launching courses with inconsistent results, or perhaps you're burning out from one-on-one coaching and craving something more scalable.

The good news? You don't have to choose. I spent years bouncing between coaching, courses, and consulting before I discovered the perfect hybrid model that combines the leverage of courses with the transformation power of coaching.

In this milestone 250th episode, I'm pulling back the curtain on how the most successful course creators (including myself) blend both business models to create more freedom, better results for clients, and increased profitability. I'm sharing exactly how to structure your offers so they complement each other instead of competing for your time and energy.

“I wish I realized sooner that I don't have to choose between the two. I wish that I realized sooner how well these two things can live together, can work together.” ✨

🔥 In This Episode:

  • Discover why the “courses OR coaching” debate is a false choice that's holding you back
  • Learn how to create a scalable ascension model that moves clients from courses to coaching
  • Explore different structural options for your coaching programs that protect your time
  • Implement practical pricing strategies that increase your revenue without increasing your workload
  • Build the systems and boundaries that make a hybrid business model sustainable

Grab your favorite notebook and a warm drink – you'll want to capture all the strategic gold in this episode! ☕️

💚 💚 💚 

Salome

👉 Ready to position your course for maximum impact? Download my free “Your First $10K Course Launch” guide at thelaunchlounge.com/10k


⏱️ Chapter Guide:

(00:00) Introduction to Blending Courses and Coaching 

(05:37) The Journey of Discovering Business Models 

(12:32) Understanding the Ascension Model 

(16:49) Creating a Foundation for Your Course 

(22:59) Integrating Coaching with Courses 

(30:28) Establishing Your Coaching Structure


📚 Resources Mentioned:

>> The Launch Lounge Membership

>> The Launch Lounge 30 Days Intensive

>> The Launch Lounge A-Lister

>> Contact us: podcast@thelaunchlounge.com

>> Other episodes you might like: 246. 5 Hidden Revenue Streams That Give You More Freedom

>> Other episodes you might like: 245. Launch Planning That’s Not a Pain in the A$$

>> Other episodes you might like: 244. Fast Profits From Slow Growth: The Strategy You Didn’t See Coming


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


Rate, Review, & Follow on Apple Podcasts

“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


Get Your First List Building Ad Up Without Wasting Money!

Free 5-Day Facebook And Instagram Ads Training 

We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

Salome Schillack with light brown hair, wearing a white blazer and blue dress, smiles while sitting in a bright room. They are holding a smartphone, perhaps checking the latest on combining courses and coaching for online business. Behind them is a shelf with colorful glassware. A microphone is visible in the foreground.

follow @the_launch_lounge

Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

Business, Podcast

278. Get the Media to Talk About You (Without Hiring a PR Firm) with Julie Cole

Discover how Julie Cole built media credibility for her online business without hiring expensive PR firms.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Business, Podcast

277. I’m Breaking Up With ActiveCampaign – Here’s Why and What I’m Doing Instead

Course creators struggling with ActiveCampaign price hikes? Discover how to evaluate email marketing alternatives and make brave tech decisions for your business.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Marketing, Podcast

276. Can You Make Money from Writing a Book

Discover how to turn a book into a powerful business asset that attracts dream clients without relying on royalties alone.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Launching, Podcast

275. Launch Ads Bombed – Here’s Your Unconventional Comeback Plan

Discover how to diagnose what really went wrong and create your comeback plan without starting over or burning your business down.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Conversion, Podcast

274. 3 x Your Webinar Sales with This Checklist

Discover my proven conversion checklist that triples sales without more ad spend or tech overwhelm. Perfect for scaling your online course.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Business, Podcast

273. How to Build a Highly Engaged Community with Bri Leever

Discover how to build a consistently profitable online business using our 5-part marketing blueprint without wasting money on ads or burning out on social media.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Business, Podcast

272. The $2Mil Problem They Didn’t See Coming

Discover why ads aren’t the scaling magic bullet you think they are and how to build a sustainable growth framework without burning out.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Launching, Podcast

271. Split Tests That Double Your Launch Revenue

Discover how to double your launch revenue using 7 simple split tests without adding more work to your already full plate.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Business, Launching, Podcast

270. Launch Team Essentials: Who You Need at Each Stage

Discover the exact team building timeline for each revenue stage without wasting thousands on premature hires or burning out trying to DIY everything.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Connect with us on

facebook

Join our vibrant Community of course creators on Instagram and let's build our Freedom Empires together.

Check out OUR 

Insta

stay a while + read

The Blog

elsewhere:

Connect