278. Get the Media to Talk About You (Without Hiring a PR Firm) with Julie Cole

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Salome Schillack

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Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
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Get Your First List Building Ad Up Without Wasting Time Or Money

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Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

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follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

From Basement Startup to Multi-Million Dollar Empire

What do you do when you have six kids, a law degree, and a crazy idea to start a business in your sister's basement? 🚀

If you're Julie Cole, you build a multi-million dollar company that changes an entire industry. I'm sharing Julie's incredible journey from recovered lawyer to award-winning entrepreneur, co-founder of Mabel's Labels, bestselling author, and sought-after speaker. This conversation is packed with the real behind-the-scenes story that nobody talks about – including the messy middle, managing mom guilt while building an empire, and why visibility truly creates credibility.

Julie started her online business over 20 years ago – long before it was trendy – while raising six kids. Her grassroots marketing approach and authentic storytelling built Mabel's Labels into a 50-employee company with 200,000 Facebook followers. What I love most about Julie's story is how she turned being “just a mom” into her superpower, becoming the go-to media expert that journalists call when they need a parenting perspective.

Whether you're selling online courses or physical products, the strategies are remarkably similar. It's all about consistent visibility, authentic connection, and playing the long game.

“People are talking about your industry, whether you're there or not. So do you want to be part of that conversation or do you want to be left out of the conversation?” ✨

🔥 In This Episode:

  • Discover how four moms bootstrapped a basement startup into a multi-million dollar business without any funding
  • Learn the exact grassroots marketing strategies that built 200,000 Facebook followers in the early days of social media
  • Master the art of turning everyday expertise into media opportunities and speaking engagements
  • Understand why visibility creates credibility, and credibility creates loyal customers who can't wait to buy

Grab your favorite coffee and settle in for this inspiring conversation about building a freedom empire your way! ☕️

💚 💚 💚 

Salome

Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at thelaunchlounge.com/getmyadup💫


⏱️ Chapter Guide:

(00:00) The surprising journey from law degree to label empire that most entrepreneurs miss 

(03:02) Why having six kids became Julie's secret business advantage (not her limitation) 

(12:04) The messy middle truth about scaling from basement to 50 employees 

(18:08) How to navigate growth challenges without losing your sanity or your values 

(22:50) The counterintuitive approach to personal branding that builds lasting credibility 

(27:38) Why media appearances happen organically when you focus on serving your audience 

(34:52) The game-changing mindset shift that transforms everyday expertise into speaking opportunities


📚 Resources Mentioned:

>> Mabel's Labels

>> Follow Julie on Instagram 

>> Other episodes you might like: 277. I’m Breaking Up With ActiveCampaign – Here’s Why and What I’m Doing Instead

>> Other episodes you might like: 276. Can You Make Money from Writing a Book

>> Other episodes you might like: 275. Launch Ads Bombed – Here’s Your Unconventional Comeback Plan


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


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Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

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