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From Basement Startup to Multi-Million Dollar Empire
What do you do when you have six kids, a law degree, and a crazy idea to start a business in your sister's basement? 🚀
If you're Julie Cole, you build a multi-million dollar company that changes an entire industry. I'm sharing Julie's incredible journey from recovered lawyer to award-winning entrepreneur, co-founder of Mabel's Labels, bestselling author, and sought-after speaker. This conversation is packed with the real behind-the-scenes story that nobody talks about – including the messy middle, managing mom guilt while building an empire, and why visibility truly creates credibility.
Julie started her online business over 20 years ago – long before it was trendy – while raising six kids. Her grassroots marketing approach and authentic storytelling built Mabel's Labels into a 50-employee company with 200,000 Facebook followers. What I love most about Julie's story is how she turned being “just a mom” into her superpower, becoming the go-to media expert that journalists call when they need a parenting perspective.
Whether you're selling online courses or physical products, the strategies are remarkably similar. It's all about consistent visibility, authentic connection, and playing the long game.
“People are talking about your industry, whether you're there or not. So do you want to be part of that conversation or do you want to be left out of the conversation?” ✨
🔥 In This Episode:
- Discover how four moms bootstrapped a basement startup into a multi-million dollar business without any funding
- Learn the exact grassroots marketing strategies that built 200,000 Facebook followers in the early days of social media
- Master the art of turning everyday expertise into media opportunities and speaking engagements
- Understand why visibility creates credibility, and credibility creates loyal customers who can't wait to buy
Grab your favorite coffee and settle in for this inspiring conversation about building a freedom empire your way! ☕️
💚 💚 💚
Salome
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⏱️ Chapter Guide:
(00:00) The surprising journey from law degree to label empire that most entrepreneurs miss
(03:02) Why having six kids became Julie's secret business advantage (not her limitation)
(12:04) The messy middle truth about scaling from basement to 50 employees
(18:08) How to navigate growth challenges without losing your sanity or your values
(22:50) The counterintuitive approach to personal branding that builds lasting credibility
(27:38) Why media appearances happen organically when you focus on serving your audience
(34:52) The game-changing mindset shift that transforms everyday expertise into speaking opportunities
📚 Resources Mentioned:
＞＞ Other episodes you might like: 277. I’m Breaking Up With ActiveCampaign – Here’s Why and What I’m Doing Instead
＞＞ Other episodes you might like: 276. Can You Make Money from Writing a Book
＞＞ Other episodes you might like: 275. Launch Ads Bombed – Here’s Your Unconventional Comeback Plan
🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️
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“Valuable and funny! ★★★★★
I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”
Mtillie in Sweden
Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).
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