231. Why Your Dream Customers Can’t Find You—Fix It Today

posted by:

Salome Schillack

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

Transform Your Perfect Offer into One That Actually Sells

Ready to stop getting crickets on your “perfect” course launches and start attracting dream customers who can't wait to buy? 🚀

Ever created what you thought was the perfect online course, poured your heart into it, only to hear crickets when you launched? You're not alone. The gap between having expertise and attracting paying customers isn't about what you know – it's about how you communicate it. In this value-packed episode, I'm sharing the exact framework I use to help course creators bridge that gap and start making consistent sales.

“Marketing is the right post about the right problem, put in front of the right person on the right platform at the right time.” ✨

🔥 In This Episode:

  • Discover why being an expert doesn't automatically translate to course sales
  • Learn the sweet spot between influencer reach and coaching specificity
  • Master the art of speaking your customer's language (not your expert jargon)
  • Uncover the real reason your perfect offer might not be landing
  • Get practical steps to research what's already selling in your market

Grab your favorite chai latte and cozy up for this game-changing episode – you'll want to take notes! ☕️

💚 💚 💚 

Salome

Ready to turn your expertise into an offer that actually sells? Download my free guide “Your First $10K Course Launch” at thelaunchlounge.com/10K.


⏱️ Episode Timestamps:

[00:00] – Introduction and Christmas wishes 

[03:07] – Finding the sweet spot for your course offer 

[10:14] – Why your expertise isn't enough 

[14:59] – Special offer announcement 

[19:20] – Using market research effectively 

[23:58] – Understanding your ideal customer's language 

[28:46] – Creating content that converts 

[31:12] – Wrap-up and invitation to connect


📚 Resources Mentioned:

>> Meta's Ad Library for market research

>> Perplexity AI tool for market research

>> Your First $10K Course Launch Guide

>> Email: podcast@thelaunchlounge.com

>> Other episodes you might like: 194. The Real Reason You’re Struggling To Grow On Social Media And How To Fix It

>> Other episodes you might like: 230. $10K Months: The Exact Framework That Works

>> Other episodes you might like: 186. The Easiest Way To Explode Your Social Media Growth


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


Rate, Review, & Follow on Apple Podcasts

“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


Get Your First List Building Ad Up Without Wasting Money!

Free 5-Day Facebook And Instagram Ads Training 

We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

follow @the_launch_lounge

Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

Launching, Marketing, Podcast

232. From Cold to Sold: The Proven Buyer Blueprint

Discover the blueprint that will revolutionize your online course sales. Say goodbye to inconsistent sales and hello to a thriving business.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Marketing, Podcast

231. Why Your Dream Customers Can’t Find You—Fix It Today

Discover how to transform your expertise into an offer that sells without compromising your values or burning out on social media.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Marketing, Podcast, Sales

230. $10K Months: The Exact Framework That Works

Discover the framework for consistent $10K months in your course business. Learn how to transform sporadic sales into reliable income.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Ads, Podcast

229. Meta Ads 2025: 3 Changes That Will Make or Break You

Unlock the secrets of Meta ads strategy for online course creators in 2025. Stay ahead of the curve and maximize your business potential.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Marketing, Podcast

228. AI Said I Was Selling the Wrong Thing—And It Was Right

Get a proven AI-powered strategy that reveals what your audience truly wants, helping you position your course for maximum impact.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Podcast

227. The Nutrition Hack That Doubled My Focus Overnight

Discover how one simple nutrition hack restored my focus and transformed my business without another productivity app or strategy.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Ads, Podcast

226. The 9 Facebook Ad Mistakes Costing You Course Sales

Stop wasting money on underperforming Facebook ads. Learn how to fix the nine most common ad challenges faced by course creators.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Ads, Podcast

225. Stop Wasting Ad Money: When to Refresh Your Creatives

Discover how to optimize your Meta ads without constant creative changes. Learn the proven system that’s kept ad costs stable since 2019.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Business, Marketing, Podcast

224. Scale Beyond 1:1: When to Switch from Coaching to Courses

Discover how to scale your business with courses using proven lead generation strategies, without sacrificing your existing income.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Connect with us on

facebook

Join our vibrant Community of course creators on Instagram and let's build our Freedom Empires together.

Check out OUR 

Insta

stay a while + read

The Blog

elsewhere:

Connect