04. Why Goal Setting is Not Working For You and How to Change That

posted by:

Salome Schillack

follow @the_launch_lounge

I help coaches, creators, consultants and experts turn what they know into a business that reaches more people, makes more sales, and gives them more freedom.

Through The Launch Lounge, I teach you how to attract the right people, turn more of them into buyers, and build smarter systems for profitable growth.

So you can make a bigger impact — without your business taking over your life.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Why Does Growing Your Business Feel So Much Harder Than It Should?

Free 2-minute quiz for coaches, creators & experts

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

Breaking Free from Revenue Goals to Build True Wealth

Ready to ditch those “big hairy audacious goals” that leave you feeling exhausted and burnt out? 🚀

If you're tired of chasing arbitrary revenue numbers and hustling yourself into the ground, this episode is your permission slip to do goal setting differently. 

As we step into this new year, I'm sharing my personal journey from being a master hustler to learning the art of “tending to my garden” – and how this shift completely transformed my approach to setting business goals.

I dive deep into why traditional revenue goals can actually hold us back, and how focusing on profit instead can create the abundance and freedom we're really after. This isn't just about hitting numbers – it's about building a sustainable business that serves your life, not the other way around.

“Choose to go deeper with few rather than wider with many.” ✨

🔥 In This Episode:

  • Why chasing massive revenue goals might be keeping you stuck in hustle mode
  • How to shift from volume-focused thinking to value-focused action
  • The mindset shifts that helped me break free from burnout culture
  • Why I'm focusing on profit over revenue (and why you might want to too)
  • How to set goals that nurture your business instead of depleting it

Grab your favorite warm drink and join me for this honest conversation about setting goals that actually feel good to achieve! ☕️

💚 💚 💚 

Salome

Ready to set goals that energize instead of exhaust you? Join us inside The Launch Lounge™ where we help you build a profitable, sustainable business without the burnout.


⏱️ Episode Timestamps:

[00:00] – Introduction to Goal Setting Challenges 

[05:01] – Personal Reflections on Goals and Family 

[10:03] – The Dilemma of Revenue Goals 

[14:49] – Shifting Focus from Revenue to Profit Goals


📚 Resources Mentioned:

>> The Launch Lounge™

>> Kris Plachy (Business Coach mentioned in episode)

>> Instagram: @the_launch_lounge

>> Other episodes you might like: 12. Is My Business Ready For Facebook Ads

>> Other episodes you might like: 03. Everything You Need to Build Your Email List Faster With Facebook Ads

>> Other episodes you might like: 02. How To Get Started With Facebook Ads Without Wasting Your Money


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


Rate, Review, & Follow on Apple Podcasts

“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


A tablet showcases a banner reading FREE: Facebook & Instagram Ads Training with a note stating, Training Taken By Over 10,000 People. Surrounding it are office supplies like a plant and notebook. Dive into this transformative 5-Day Training today!.

Get Your First List Building Ad Up Without Wasting Money!

Free 5-Day Facebook And Instagram Ads Training 

We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

Four women, embodying the joy of achievement, smile and dance together in casual jeans and tops. Their arms raised in celebration, they seem to symbolize the success of goal setting for course creators against a simple backdrop that highlights their enthusiasm.

follow @the_launch_lounge

Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

A smiling woman in sunglasses, a hat, and a plaid shirt takes a selfie while hiking near the rocky coastline, dreaming of her consistent $10K months as she points toward the sea with confidence and adventure in her eyes.

Marketing, Podcast

363. Want to Grow Faster? Stop Hiding Behind Your Content

Uncover the truth about online business growth: should I create more content or make more offers for success?

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman types on a laptop at a desk with a fashion magazine, smartphone, mouse, vase of purple flowers, and fashion sketches with colored swatches, while researching Meta Ads updates. The laptop screen is blank.

Launching, Podcast

362. How Million-Dollar Launches Are Built Behind the Scenes

Discover why do my online course launches fail to convert and learn the strategies for successful pre-launch preparation.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A stylish woman in a pink fur jacket, pastel pants, and sunglasses dances in her living room during a live launch, recording herself on a smartphone mounted on a tripod. A couch with colorful pillows is in the background.

Business, Podcast

361. Stop Doing This If You Want $25K Months

Unlock the secrets to earning consistent 25K months as an online course creator with proven frameworks and strategies.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A young woman with short brown hair celebrates joyfully, eyes closed, smiling with mouth open and raising both fists in the air, standing against a pink background—capturing the thrill of a big sales win in marketing.

Podcast, Sales

360. Your Funnel Is Dead Without This One Thing

Struggling to convert your online course offer? Discover why is my online course offer not converting and how to fix it.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A smiling woman sits cross-legged on the floor in front of a bed, waving at a camera on a tripod. Perfect for course creators or coaches, she’s filming Meta ads in a bright, cozy room filled with plants and modern decor.

Ads, Podcast

359. How Coaches and Course Creators Really Use Meta Ads to Make Sales

Learn how to use meta ads to make money with online courses and discover the five essentials for effective advertising.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman with light brown hair and blue eyes, wearing a vibrant blue sleeveless dress, smiles while leaning on a sofa where she reviews sales page tips. In the background, a dining table with brown chairs and a vase of pink flowers is visible.

Podcast, Sales

358. Your Sales Page Is Leaking Money If It’s Missing These 5 Things

Discover the 5 things every high-converting page needs — and the one mistake costing you sales. (137 characters)

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A smiling woman sits indoors at a table with makeup products, holding and pointing to a small jar while filming herself with a smartphone and ring light—showing how to stay relevant amid market change. A couch and plants are in the background.

Business, Podcast

357. The Market Changed. Here’s How You Have To Pivot To Stay Relevant

Discover what really died, why your market is still buying, and how to sell transformation, not information.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Stephanie May Willson, a young woman with long blonde hair, stands by a brick wall in a bright, airy room, wearing a light-colored sleeveless dress and holding a white mug as she smiles at the camera.

Inspiration, Podcast

356. 10+ Years as a Digital Creator: Stephanie May Willson Shares What She’s Learned

Explore why do my online course launches feel like a personal failure and learn to approach your business with curiosity and calm.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A smiling woman with glasses takes a selfie while sitting at a table with her laptop, coffee, and a potted plant, flashing a peace sign—ready to get attention on organic socials.

Ads, Podcast

355. Screw Organic Socials – Here’s How To Get Attention With Ads

Discover why my email list isn’t growing on social media and how to build a loyal audience beyond Instagram and Facebook.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

listen to the

Podcast

Join our vibrant Community of creators on Instagram and let's build our Freedom Empires together.

Check out OUR 

Insta

binge watch on

YouTube

elsewhere:

Connect