112. How Much do I Spend On What During a Launch

posted by:

Salome Schillack

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

Your Complete Guide to Smart Launch Budget Allocation💰

Ready to stop throwing spaghetti (and money!) at the wall during your course launches?

If you've ever felt the sting of wasted ad spend or watched your leads vanish into thin air without making a single sale, you're not alone. The truth is, most course creators are never taught the critical relationship between traffic and conversion. It's like booking a flight to London without planning where you'll stay or what you'll do when you get there – you might arrive, but the adventure never really begins!

In this value-packed episode, I'm pulling back the curtain on exactly how to allocate your launch budget for maximum impact. Whether you're working with $2,000 or $25,000+, you'll discover the precise percentages to invest at each stage of your customer journey to create a launch that actually converts.

“When you know your customer journey, you're in the driver's seat when it comes to running your ads and your launch results. You know exactly what to do next to create profitable launches that scale to six and seven figures.” ✨

🔥 In This Episode:

  • Decode the five essential projects every profitable launch needs
  • Learn the exact budget breakdowns for launches from $2K to $25K+
  • Discover why most Facebook ads managers miss the mark (and how to fix it)
  • Master the art of creating customer journeys that convert cold traffic into hot buyers
  • Understand how to track which lead magnets actually drive sales (not just opt-ins!)

Grab your favorite notebook and pour yourself something delicious – this episode is packed with the kind of strategic gems you'll want to reference again and again! ☕️

💚 💚 💚

 Salome

Ready to launch with confidence? Grab your spot on The Launch Lounge waitlist for exclusive early bird access: thelaunchlounge.com/waitlist 💫


⏱️ Episode Timestamps:

[00:00] – Introduction to launch budgeting basics 

[03:00] – Understanding customer journeys

[06:13] – The importance of audience engagement 

[09:04] – Building effective launch strategies 

[11:55] – Budgeting for your launch

[14:48] – Analyzing launch results 

[18:08] – Creating a customer journey 

[21:00] – Five key projects for launch success 

[23:55] – Allocating your launch budget 

[27:10] – Scaling your launch efforts

[30:04] – Final thoughts and next steps


📚 Resources Mentioned:

>> The Launch Lounge Waitlist: thelaunchlounge.com/waitlist

>> Your First $10K Course Launch Guide: thelaunchlounge.com/10k

>> Other episodes you might like: 200. Your Launch Roadmap From 0 to 6-Figures

>> Other episodes you might like: 219. Evergreen or Live Launch? Choose Your Perfect Path to $100K

>> Other episodes you might like: 221. The Hidden Truth About Live Launches: Breaking Free from the Feast or Famine Cycle


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


Rate, Review, & Follow on Apple Podcasts

“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


Get Your First List Building Ad Up Without Wasting Money!

Free 5-Day Facebook And Instagram Ads Training 

We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

A woman in a plaid shirt and polka dot headband poses with a flexed arm, smiling, against a pink background. She embodies the empowered spirit of vintage styles—perfect for course creators eyeing iconic visuals in their Facebook ads.

follow @the_launch_lounge

Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

Conversion, Podcast

274. 3 x Your Webinar Sales with This Checklist

Discover my proven conversion checklist that triples sales without more ad spend or tech overwhelm. Perfect for scaling your online course.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Business, Podcast

273. How to Build a Highly Engaged Community with Bri Leever

Discover how to build a consistently profitable online business using our 5-part marketing blueprint without wasting money on ads or burning out on social media.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Business, Podcast

272. The $2Mil Problem They Didn’t See Coming

Discover why ads aren’t the scaling magic bullet you think they are and how to build a sustainable growth framework without burning out.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Conversion, Podcast

271. Split Tests That Double Your Launch Revenue

Discover how to double your launch revenue using 7 simple split tests without adding more work to your already full plate.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Business, Launching, Podcast

270. Launch Team Essentials: Who You Need at Each Stage

Discover the exact team building timeline for each revenue stage without wasting thousands on premature hires or burning out trying to DIY everything.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Evergreen, Podcast

269. Is Your Launch Really Ready for Evergreen? Here’s How to Tell

Discover how to transition to profitable evergreen funnels using proven metrics without wasting thousands on ads that won’t convert.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Business, Podcast

268. I Closed My Membership to Build Something Better (Here’s What)

Discover how to transform your successful offers into something even better without sacrificing relationships with your community.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Launching, Podcast

267. Under 1K Subscribers? You Can Still Crush Your Launch

Discover how to crush your launch with under 1K subscribers using the 3-part framework that prioritizes audience temperature over size.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Marketing, Podcast

266. Why You Should Delete Email Subscribers (Yes, Really)

Discover how to increase engagement and conversions by strategically cleaning your email list without losing valuable subscribers.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Connect with us on

facebook

Join our vibrant Community of course creators on Instagram and let's build our Freedom Empires together.

Check out OUR 

Insta

stay a while + read

The Blog

elsewhere:

Connect