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The Five Gates Every Successful Course Launch Walks Through (And the Bonus One That Starts Making You Money Before the Next Launch Begins)
Someone spent $30,000 on ads for a course launch and still ended up in the hole. That someone was me. And the mistake wasn’t the ads. In this episode I’m sharing the exact five-step launch sequence I’d use if I were launching tomorrow — and the one step most course creators leave out that could start bringing in sales before the next launch even begins. 🚀
Whether you’re launching for the first time or the tenth, the order in which you do these five things matters more than almost anything else. I’ll walk you through every gate — from building a warm audience 60 to 90 days out, to what makes enrollment week actually convert, to the onboarding step that sets up your next launch before this one is even finished. I’ll also show you why cold traffic is not the answer when warm traffic isn’t buying, what Jesse Jean’s $7 million Yap Challenge teaches us about a sequence done brilliantly, and exactly what I did wrong in January 2023 that cost me two years of launching the course I’d already run ten times.
“The goal isn’t to have one massive launch and then spend six months recovering from it. The goal is to build a business where every launch makes the next one a little bit easier.” ✨
🔥 In This Episode:
- Discover the five-gate launch sequence that every successful course launch walks through — and why the order matters more than you think
- Find out why your launch actually starts 60 to 90 days before anyone hears “enrollment is now open”
- Learn the lead magnet formula that takes two minutes and the back of a shopping receipt to figure out
- Understand why adding cold traffic to a launch that isn’t converting just makes it louder — not better
- Steal the five things every enrollment week that sells well has in it — and the one most people wobble on
Grab your favourite cuppa, settle in, and let’s build a launch that doesn’t leave you crawling over the finish line. ☕️
💚 💚 💚
Salome
✨ When was the last time you took a Friday off and the money still came in? Freedom Club is my small group mentoring for women who’ve turned what they know into courses, coaching, memberships, or digital products and want more income they can count on, with more room for life. Bring me your offer that isn’t selling or the numbers you’ve been avoiding, and together we’ll work out the one thing that moves you forward next. Doors open November 18th and I keep the room small on purpose, so join the waitlist for first pick of seats and the best bonuses at thelaunchlounge.com/freedom 💫
⏱️ Chapter Guide:
(00:00) The $30,000 mistake that wasn’t about the ads
(02:30) Freedom Club is opening November 18 — and what happens inside
(05:00) What Jesse Jean’s $7 million Yap Challenge teaches us about the launch sequence
(08:00) The five gates and why nobody gets through one before they reach it
(10:00) Gate 1: Getting seen — building a warm audience 60 to 90 days before cart open
(14:00) Why likes from the wrong crowd are worse than no likes at all
(17:00) Trial reels, engagement ads, and filling your warm audience bucket
(20:00) Gate 2: Getting their email — the lead magnet formula on the back of a receipt
(24:00) Laura’s divorce disclosure checklist and Leanne’s jelly printing video — small problem, then the next one
(28:00) Gate 3: The warm-up — the step Salome skipped and paid $30,000 to learn
(32:00) What happened when she filled her list with strangers and turned off the podcast at the same time
(36:00) Gate 4: The live event — webinar, challenge, boot camp, video series
(39:00) The Teddy Swims rule: louder doesn’t make them like it more
(42:00) The two numbers to hit before you add cold traffic to any launch
(45:00) Gate 5: Enrollment week — what sells well on day one, day last, and all the quiet days in between
(49:00) The five things every enrollment week that converts has in it
(52:00) Why keeping your deadline is an act of integrity (and what it does for your next launch)
(55:00) The bonus gate: onboarding — and why it’s where your next launch actually starts
📚 Resources Mentioned:
＞＞ The Launch Lounge Meta Ads Agency
＞＞ Other episodes you might like: BONUS: Why You’re So Tired in Your Business (It’s Not How Much You’re Doing) with Brad Bizjack
＞＞ Other episodes you might like: 375. Podcast or YouTube? Here's What the Data Actually Says
＞＞ Other episodes you might like: 374. The Only Email Strategy You Need Right Now
🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️
Rate, Review, & Follow on Apple Podcasts
“Valuable and funny! ★★★★★
I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”
Mtillie in Sweden
Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).
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