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Why Putting Your Podcast on YouTube Is the Worst Advice (And the One Recording Setup That Keeps Both Platforms Happy)
If your podcast downloads have dropped, someone has probably told you the fix is to put your podcast on YouTube. Turn the camera on, record your episode, stick it up, and you’re done. I tried that. And then I tried it the other way around. And both times, something I’d worked really hard to build took a giant hit. 🚀
In this episode I get into what actually happened to podcast downloads in late 2023, why niche educational shows like ours have been hit harder than anyone else, and why the advice to just post your podcast on YouTube is quietly making things worse — not better. I’ll share the story of a student who built a six-figure business on one course and one podcast, and then lost half of it almost overnight when the algorithm changed. And I’ll tell you exactly what I’m doing now to keep YouTube happy without losing the warmth my podcast listeners come here for.
This isn’t a “pick one” episode. It’s a clear-eyed look at what each platform is actually good at, what the data shows, and the practical recording setup I’m testing right now that lets one piece of content do two completely different jobs well.
“YouTube is where people find you. Your podcast is where they get to know you. And people have to find you before they can get to know you.” ✨
🔥 In This Episode:
- Discover what Apple changed in September 2023 — and why it caused a very real drop in podcast downloads and sales for niche educational shows
- Find out why putting your podcast on YouTube as long-form content is actively teaching YouTube not to show your videos to anyone
- Learn what YouTube and podcasting are each genuinely great at — and why you probably need both for different reasons
- Understand why Alex Hormozi and Steven Bartlett’s clip strategy doesn’t translate directly to solo educational shows
- Steal the three-part recording setup Salome is testing now that gives YouTube what it wants without sacrificing podcast warmth
Grab your favourite cuppa, settle in, and let’s figure out where your energy actually belongs. ☕️
💚 💚 💚
Salome
✨ Stuck guessing which part of your business actually needs fixing next? Take the free 2-minute Freedom Formula quiz and find out exactly which of the 5 pillars is holding back your growth — no more throwing content at the wall hoping something sticks. Take the quiz at thelaunchlounge.com/quiz 💫
⏱️ Chapter Guide:
(00:00) Why posting your podcast on YouTube is probably the worst advice you’ll get
(02:30) What is Freedom Club — and who it’s really for
(07:00) The student who built a six-figure business on one podcast and one course — and lost half of it overnight
(10:00) What Apple changed in September 2023 and why podcast downloads dropped
(14:00) Why the download drop hurt more than just the numbers — the hidden sales impact
(17:00) The full podcast audit and the honest truth Salome had to tell her student
(20:00) Why comedy and lifestyle shows are growing while niche educational podcasts are struggling
(23:00) Why putting your podcast on YouTube as long-form content actively hurts your channel
(27:00) The difference between how a podcast starts and what YouTube needs in the first 60 seconds
(30:00) Why the Hormozi and Bartlett clip strategy doesn’t work the same way for solo shows
(34:00) YouTube vs podcasting — what each platform is actually good at
(37:00) The 2017 Facebook ads video that’s still getting views in 2026 (and what that teaches us)
(40:00) Why your podcast isn’t the problem — and what it’s genuinely great at
(43:00) The three-part recording setup: scripting for YouTube, writing for ears, recording a separate podcast intro
(47:00) Early results and listener feedback on the new approach
📚 Resources Mentioned:
＞＞ The Launch Lounge Meta Ads Agency
＞＞ Free 5-Day Facebook & Instagram Ads Training
＞＞ Other episodes you might like: 374. The Only Email Strategy You Need Right Now
＞＞ Other episodes you might like: 373. Instagram Trial Reels: Build Your Audience Faster
＞＞ Other episodes you might like: 372. Raise Your Prices. Keep Your Clients. Here’s How.
🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️
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“Valuable and funny! ★★★★★
I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”
Mtillie in Sweden
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