159. Your Launch Failed.. Now What?

posted by:

Salome Schillack

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

Turning Launch Disappointments Into Your Next Success Story

Feeling crushed by a launch that didn't meet your expectations? There's a powerful shift waiting for you on the other side of that disappointment. 🚀

In this deeply personal episode, I'm lifting the curtain on my own recent launch failure—yes, even after years of teaching marketing and helping others launch successfully! I share the raw truth about what happened when my A-Lister program launch fell flat despite investing $30,000 in list building. But more importantly, I reveal why the concept of “failure” itself might be the biggest obstacle standing between you and your next successful launch.

If you've ever poured your heart (and wallet) into a launch only to face disappointing results, this episode will help you process those emotions, extract the valuable lessons hidden in your data, and move forward with renewed clarity and purpose.

“Every feeling about a launch that didn't go the way you wanted is okay. And I also want you to know that there really is no such thing as failing when you really know what it means to build an online business.” ✨

🔥 In This Episode:

  • Discover why the traditional concept of “failure” doesn't apply to entrepreneurship (and what to focus on instead)
  • Learn how to analyze your launch data to identify exactly what worked and what didn't
  • Understand the three critical launch components that must align for success
  • Explore practical strategies for moving forward after disappointing results
  • Recognize the importance of emotional resilience in your entrepreneurial journey

Grab your favorite beverage and maybe some tissues—this honest conversation about launch realities is exactly what you need to hear if you're questioning your path right now. ☕️

💚 💚 💚 

Salome

Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at thelaunchlounge.com/getmyadup 💫


⏱️ Chapter Guide:

(00:00) Introduction to Launch Failures 

(02:51) Lessons from a Failed Launch – My $30K Reality Check 

(05:45) Understanding the Gap Between Expectations and Reality 

(08:54) Reframing Failure in Entrepreneurship – Why School Got It Wrong 

(11:50) How to Properly Analyze Launch Data for Improvement 

(15:12) The Three Critical Components: Audience, Offer, and Launch Mechanism 

(18:01) Navigating the Emotional Response to Disappointing Results 

(21:04) Embracing the Journey of Entrepreneurship 

(24:12) Practical Steps for Moving Forward After a Launch 

(26:59) Finding Strength in a Supportive Community 

(29:58) Conclusion and Call to Action


📚 Resources Mentioned:

>> The Launch Lounge™ Membership

>> The Launch Lounge A-Lister

>> Other episodes you might like: 157. 3 Things Every Online Marketer Needs To Know To Successfully Scale Their Online Course Funnels

>> Other episodes you might like: 155. What To Fix First In Your Funnel

>> Other episodes you might like: 154. From Luxury Interior Design To Successful Online Course Creators with Sarah Cates of House Of Funk


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


Rate, Review, & Follow on Apple Podcasts

“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


Get Your First List Building Ad Up Without Wasting Money!

Free 5-Day Facebook And Instagram Ads Training 

We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

A woman in a pink blouse takes a selfie with a smartphone, sitting at a desk with a microphone, planning her next business recovery strategy. She smiles with a relaxed expression in the bright and airy room as natural light streams through the window.

follow @the_launch_lounge

Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

Business, Podcast

292. Hiring a Coach? Here’s the Pitfalls to Avoid

Discover how to avoid the 6 red flags that waste thousands without getting real business results.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Marketing, Podcast

291. Using AI to Develop Your Brand Voice Guide for Easy Content Creation

Discover how to train ChatGPT and Claude to write content in your authentic brand voice.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Ads, Podcast

290. When NOT to Run Ads

Discover when NOT to run Meta ads and avoid expensive mistakes that drain your budget without results.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Marketing, Podcast

289. Which Social Platforms Should You Really Be On?

Learn which platforms actually build email lists and drive sales without burnout.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Ads, Podcast

288. Advantage+ Audience Targeting Traps to Avoid

Discover how to stop Meta from showing ads to wrong audiences and get quality leads.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Business, Podcast

287. My Current Tech Stack and Why I Changed Everything

Discover how to audit your tech stack and save $6,600+ annually without sacrificing business functionality.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Marketing, Podcast

286. How to NOT Hate Showing Up on Social Media

Discover how to build your email list using strategic social media without the overwhelm or time waste.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Evergreen, Podcast

285. Scale Your Course Sales: Moving From Manual Launches to Evergreen Success

Discover how to transition to profitable evergreen systems without wasting ad spend or losing sales.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Conversion, Podcast

284. Low Lead Quality? How to Improve Lead Quality for Webinars

Discover the hidden positioning problem sabotaging your launches and how to fix it fast.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Connect with us on

facebook

Join our vibrant Community of course creators on Instagram and let's build our Freedom Empires together.

Check out OUR 

Insta

stay a while + read

The Blog

elsewhere:

Connect