326. The Permission Slip You’ve Been Waiting For

posted by:

Salome Schillack

follow @the_launch_lounge

I help coaches, creators, consultants and experts turn what they know into a business that reaches more people, makes more sales, and gives them more freedom.

Through The Launch Lounge, I teach you how to attract the right people, turn more of them into buyers, and build smarter systems for profitable growth.

So you can make a bigger impact — without your business taking over your life.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Why Does Growing Your Business Feel So Much Harder Than It Should?

Free 2-minute quiz for coaches, creators & experts

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY | YOUTUBE

Five Liberating Permissions to Build Your Business Without the Burnout in 2026

Tired of running your online course business on everyone else's rules? 🚀

I'm handing you five powerful permission slips that will completely transform how you approach your business in 2026. No more forcing yourself into launch strategies that drain you. No more guilt about simplifying systems. No more pretending you have to do it the way the “gurus” say you should.

After working with hundreds of course creators who are earning between $10K-$25K in revenue and helping scale businesses to seven figures, I've learned something critical: the entrepreneurs who build sustainable, profitable businesses aren't the ones who follow every rule. They're the ones who know when to give themselves permission to do things differently.

In this episode, I'm walking you through the exact permission slips I've given myself and my students use to break free from the exhausting hustle cycle. Whether you're struggling with Facebook ads strategy that doesn't fit your style, launch funnels that feel too complicated, or business systems that leave you overwhelmed, these five permissions will help you build your online courses business in a way that actually brings you joy.

“Complex doesn't always mean advanced. Sometimes complex just means clutter.” ✨

🔥 In This Episode:

  • Understand the four stages of entrepreneurial growth and where you are right now (so you can stop comparing yourself to people in completely different seasons)
  • Discover why changing your mind about your signature offer isn't failure—it's wisdom (and how I transformed A-Lister into Scale with Ads by following this principle)
  • Learn the simplification strategy that saved me $7,000 annually while making my business easier to run (goodbye ActiveCampaign, hello clarity)
  • Master the art of getting the right-sized help for your business without over-hiring or burning out doing everything yourself
  • Embrace sustainable pacing that lets you build profitable systems instead of constantly starting from scratch after each launch

Grab your favorite coffee and settle in—this one's going to give you the breathing room you've been craving! ☕️

💚 💚 💚 

Salome

✨ Help other course creators find these strategies! Rate and review the show so we can reach more people who need to get their knowledge into the world. Your shares make a bigger impact together – when more helpers succeed, everyone wins. Thank you! 💫


⏱️ Chapter Guide:

(00:00) Breaking free from conventional business rules that drain your energy 

(08:08) Understanding the four stages of entrepreneurial growth (and why most people get stuck in rebellion) 

(16:08) Permission Slip #1: Change your mind about offers that no longer serve you (my A-Lister to Scale with Ads transformation story) 

(21:58) Permission Slip #2: Simplify your business even if it means letting go of “impressive” complexity (the ActiveCampaign decision that saved me thousands) 

(26:09) Permission Slip #3: Get the right kind of help without over-hiring or burning out alone (creative support strategies that actually work) 

(29:48) Permission Slip #4: Go at your own pace and prioritize sustainable systems over frantic speed (why boring and predictable is actually sexy)

(34:04) Permission Slip #5: Do it your way—accent, insecurities, and all (the freedom that comes from being fully yourself)


📚 Resources Mentioned:

>> Kit (formerly ConvertKit)

>> Building Your Freedom Empire Series – Our 12-week podcast series running every Tuesday and Thursday through November and December 2025

>> Other episodes you might like: 325. How to Audit Your 2025 Revenue: What Worked, What Didn’t, and What to Double Down On

>> Other episodes you might like: 324. Why Your 2025 Didn’t Go As Planned (And What That Teaches You About 2026)

>> Other episodes you might like: 323. The Black Friday Trap: Why Discounting Might Be Costing You More Than You Think


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


Rate, Review, & Follow on Apple Podcasts

“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


A tablet showcases a banner reading FREE: Facebook & Instagram Ads Training with a note stating, Training Taken By Over 10,000 People. Surrounding it are office supplies like a plant and notebook. Dive into this transformative 5-Day Training today!.

Get Your First List Building Ad Up Without Wasting Money!

Free 5-Day Facebook And Instagram Ads Training 

We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

A woman sits cross-legged on a wooden floor, meditating with eyes closed and hands in a mudra position. She wears activewear, faces an open laptop, and reflects on how to build a sustainable online course business without burnout.

follow @the_launch_lounge

Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

A woman types on a laptop at a desk with a fashion magazine, smartphone, mouse, vase of purple flowers, and fashion sketches with colored swatches, while researching Meta Ads updates. The laptop screen is blank.

Launching, Podcast

362. How Million-Dollar Launches Are Built Behind the Scenes

Discover why do my online course launches fail to convert and learn the strategies for successful pre-launch preparation.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A stylish woman in a pink fur jacket, pastel pants, and sunglasses dances in her living room during a live launch, recording herself on a smartphone mounted on a tripod. A couch with colorful pillows is in the background.

Business, Podcast

361. Stop Doing This If You Want $25K Months

Unlock the secrets to earning consistent 25K months as an online course creator with proven frameworks and strategies.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A young woman with short brown hair celebrates joyfully, eyes closed, smiling with mouth open and raising both fists in the air, standing against a pink background—capturing the thrill of a big sales win in marketing.

Podcast, Sales

360. Your Funnel Is Dead Without This One Thing

Struggling to convert your online course offer? Discover why is my online course offer not converting and how to fix it.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A smiling woman sits cross-legged on the floor in front of a bed, waving at a camera on a tripod. Perfect for course creators or coaches, she’s filming Meta ads in a bright, cozy room filled with plants and modern decor.

Ads, Podcast

359. How Coaches and Course Creators Really Use Meta Ads to Make Sales

Learn how to use meta ads to make money with online courses and discover the five essentials for effective advertising.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman with light brown hair and blue eyes, wearing a vibrant blue sleeveless dress, smiles while leaning on a sofa where she reviews sales page tips. In the background, a dining table with brown chairs and a vase of pink flowers is visible.

Podcast, Sales

358. Your Sales Page Is Leaking Money If It’s Missing These 5 Things

Discover the 5 things every high-converting page needs — and the one mistake costing you sales. (137 characters)

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A smiling woman sits indoors at a table with makeup products, holding and pointing to a small jar while filming herself with a smartphone and ring light—showing how to stay relevant amid market change. A couch and plants are in the background.

Business, Podcast

357. The Market Changed. Here’s How You Have To Pivot To Stay Relevant

Discover what really died, why your market is still buying, and how to sell transformation, not information.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Stephanie May Willson, a young woman with long blonde hair, stands by a brick wall in a bright, airy room, wearing a light-colored sleeveless dress and holding a white mug as she smiles at the camera.

Inspiration, Podcast

356. 10+ Years as a Digital Creator: Stephanie May Willson Shares What She’s Learned

Explore why do my online course launches feel like a personal failure and learn to approach your business with curiosity and calm.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A smiling woman with glasses takes a selfie while sitting at a table with her laptop, coffee, and a potted plant, flashing a peace sign—ready to get attention on organic socials.

Ads, Podcast

355. Screw Organic Socials – Here’s How To Get Attention With Ads

Discover why my email list isn’t growing on social media and how to build a loyal audience beyond Instagram and Facebook.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A person holds a smartphone and takes a photo of a neatly arranged workspace with a red apple, glasses, flowers, color swatches, and stationery items—perfect for capturing eye-catching Design and Ad Creatives that demand Attention.

Ads, Podcast

354. Design Ad Creatives That Gets Attention – Here’s How

Discover why my Facebook ad creatives are not working and learn strategies tailored for course creators and coaches.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

listen to the

Podcast

Join our vibrant Community of creators on Instagram and let's build our Freedom Empires together.

Check out OUR 

Insta

binge watch on

YouTube

elsewhere:

Connect