219. Evergreen or Live Launch? Choose Your Perfect Path to $100K

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Salome Schillack

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I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

Discover Your Fastest Route to $100K: Live Launch vs Evergreen Funnel Success Secrets

Ever get those “Evergreen is the answer to all your problems!” ads in your feed? 🙄

Look, I get it. Live launches are INTENSE. They're like throwing the biggest party of your life, having an emotional breakdown, and running a marathon… all at the same time. And then there's that post-launch exhaustion where you can barely remember to check your stats (if you even tracked them… no judgment! 😅).

But here's the thing – jumping straight to evergreen might be the biggest mistake you're making in your journey to $100K.

 “Neither your marketing problems nor your sales problems can be fixed by throwing more money at ads. Resist the temptation, please.”

🔥 In This Episode:

  • Discover why evergreen funnels aren't the magical unicorns everyone claims they are
  • Learn the crucial metrics that tell you if you're actually ready for evergreen
  • Unpack why your offer needs to be “crazy hot” before even thinking about automation
  • Find out how audience temperature makes or breaks your funnel choice
  • Master the exact numbers you need to track for launch success

Ready to stop throwing spaghetti at the wall and actually know what's working? Pop in those earbuds and let's dive in!

💚💚💚 

Salome

👉 Ready to take your next step? Over 30 days, my team and I will dive deep into your business data, create your customized launch strategy, and give you a clear roadmap to scale – without the hefty ongoing agency fees. Apply to work with us in The Launch Lounge 30 Day Intensive now. We’ll only fill 2 spots this December. To apply go to thelaunchlounge.com/intensive.


⏱️ Episode Timestamps: 

00:00 – Choosing Between Live Launch vs Evergreen Funnel Models 

03:12 – Understanding Evergreen Funnels 

07:20 – The Importance of a High Converting Offer 

22:01 – Audience Temperature and Its Impact 

31:36 – Key Metrics for Success


📚 Resources Mentioned:

>> Apply for The Launch Lounge 30 Day Intensive: thelaunchlounge.com/intensive

>> Get the Guide: Your First $10K Course Launch: The No-Overwhelm Guide to Converting Your Expertise Into Income

>> Another episode you'll love: 204. Mastering Webinars: How to Stay Profitable in 2024

>> Another episode you'll love: 193. Uncommon Launch Strategies That Sell More Courses

>> Another episode you'll love: 184. ‘What Do I Do If I Sell Out Before Cart Close?’

>> Follow The Launch Lounge on Instagram


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


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“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


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