229. Meta Ads 2025: 3 Changes That Will Make or Break You

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Salome Schillack

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I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

How Online Course Creators Can Master Meta Ads Strategy in 2025 🚀

Ever feel like Meta's throwing you a wild party where the AI's the DJ and you didn't get the playlist memo? 🚀

Let's be real – Meta's changing faster than my coffee addiction (and that's saying something). 

But here's the thing: while everyone else is running around like headless chickens trying to figure out what's next, I'm here to give you the inside scoop on what's ACTUALLY happening with Meta ads right now and how to make it work for your business in 2025.

No crystal balls or magic fairy dust required – just real talk about real changes that are already happening, served with a side of “you've totally got this!”

“Remember, Meta's like a cheap date – getting in front of people is easy, but you want quality over quantity!” ✨

🔥 In This Episode:

  • Why Meta's AI is basically that overenthusiastic friend who wants to set you up with EVERYONE (and how to make it actually find your perfect match)
  • How to create scroll-stopping content that makes even the most distracted thumb think “wait, what was that?”
  • The secret sauce to turning cold traffic into hot leads (without burning through your budget faster than a shopaholic at a Black Friday sale)
  • Your step-by-step “don't panic” guide to preparing for 2025

Pour yourself something delicious (I won't judge if it's wine o'clock where you are), get cozy, and let's dive into making Meta ads your new best friend! ☕️

💚 💚 💚 

Salome

👉 Ready to stop throwing spaghetti at the Meta ads wall and start seeing what actually sticks? Grab your free First 10K Course Launch Guide at thelaunchlounge.com/10K and let's turn those ads into your secret weapon!


⏱️ Episode Timestamps:

[00:00] – The “Oh snap, Meta's changing again” intro 

[02:49] – Making friends with AI targeting (whether you like it or not) 

[06:11] – Creative evolution (or how to stop boring people to death) 

[08:48] – Building your conversion ecosystem (fancy words for “making it all work”) 

[11:59] – Your “here's what to do now” action plan


📚 Resources Mentioned:

>> Blog Post: [Meta Update: Preparing Your Account for Advantage Audiences Part 1]

>> Blog Post: [Stop Losing Meta Ad Sales: Your 2025 Guide to Privacy Changes and Conversion Tracking]

>> Your First 10K Course Launch Guide: thelaunchlounge.com/10K

>> Other episodes you might like: thelaunchlounge.com/228

>> Other episodes you might like: thelaunchlounge.com/226

>> Other episodes you might like: thelaunchlounge.com/225


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


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I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


Get Your First List Building Ad Up Without Wasting Money!

Free 5-Day Facebook And Instagram Ads Training 

We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

Salome Schillack in a pink dress sits in a chair with a fluffy white cover, using a stylus on a digital tablet. Behind her, books on a shelf and pink flowers set the scene, while a microphone hints at her Meta Ads strategy session for online course creators in 2025.

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Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

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