283. Passive Income Streams: Reality vs. Myth

posted by:

Salome Schillack

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

The Four Biggest Lies You've Been Told About Passive Income (And Why Believing Them Could Cost You Thousands)

Ready to stop falling for the passive income fairy tale that's keeping you stuck in launch limbo? 🚀

I used to dream about sipping cocktails on a beach while my online course magically sold itself. Sound familiar? That fantasy nearly derailed my entire business journey, and I see it happening to brilliant course creators every single day. The truth is, those “set it and forget it” promises aren't just misleading – they're actively sabotaging your success.

Today I'm pulling back the curtain on the four most dangerous passive income myths circulating right now. From AI-generated everything to magical evergreen funnels that supposedly run themselves, these lies are costing ambitious entrepreneurs months of wasted effort and thousands in lost revenue. But here's the good news: once you understand what actually works, you can build something infinitely better than passive income – you can build a freedom empire that grows because you're actively nurturing it with intention and expertise.

“Your freedom empire isn't going to be built by choosing sides on some imaginary line between different launch types. It's going to be built by you becoming the kind of entrepreneur who understands that every stream requires your genius, requires your attention, and requires your constant evolution.” ✨

🔥 In This Episode:

  • Expose the AI course creation myth that's wasting entrepreneurs' time and money
  • Reveal why “set it and forget it” evergreen funnels are actually high-maintenance systems
  • Discover why you MUST live launch before going evergreen (and what happens when you skip this step)
  • Learn why expertise alone doesn't guarantee online sales success

Grab your favorite coffee and settle in – you'll want to take notes on this myth-busting session! ☕️

💚 💚 💚 

Salome

Ready to create an irresistible offer that aligns with your perfect business model? Join my free 5-day Facebook and Instagram ads training to build the audience that will buy your offer. Get lifetime access at thelaunchlounge.com/getmyadup 💫


⏱️ Chapter Guide:

(00:00) The passive income lies that are costing you thousands in wasted effort 

(08:20) Myth #1: You can build your entire course and funnel with AI (and why this fails) 

(12:45) Why your voice and customer knowledge can't be replaced by artificial intelligence 

(17:14) Myth #2: Evergreen funnels are truly “set it and forget it” systems 

(21:30) The weekly data tracking and optimization your “passive” funnel actually requires 

(25:45) Myth #3: You don't need to live launch before creating evergreen systems 

(29:15) Why cold traffic requires conversion skills you can only learn through live launching 

(34:20) Myth #4: Expertise automatically equals online sales success 

(38:45) The marketing and sales skills experts must learn to succeed in the digital world 

(42:30) Why black and white thinking about launch strategies is holding you back 

(46:15) How to build a freedom empire with intention instead of chasing automation


📚 Resources Mentioned:

>> Free rating and review on Apple Podcasts

>> Other episodes you might like: 282. She Turned Her Pain Into Her Freedom Empire With Laura Furiosi

>> Other episodes you might like: 281. How I’m Using AI to Create HOT Offers for Clients

>> Other episodes you might like: 280. Boost Your Cashflow With Upsells and Downsells


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


Rate, Review, & Follow on Apple Podcasts

“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


Get Your First List Building Ad Up Without Wasting Money!

Free 5-Day Facebook And Instagram Ads Training 

We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

follow @the_launch_lounge

Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

A woman sits at a table covered with various fruits and vegetables, filming herself with a smartphone on a tripod, sharing tips for Christmas productivity in a bright, modern kitchen.

Inspiration, Podcast

328. The Comparison Trap: What to Do When Everyone Else Seems Further Ahead

Learn how to stop comparing yourself to other course creators and focus on your unique journey to success.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A person types on a laptop at a white desk decorated with flowers, a notebook, and coffee in a pink cup—an inspiring setup for DIY business ideas or seeking business help. The laptop screen is blank, ready for new ventures.

Business, Podcast

327. The Real Cost of DIY: When to Invest in Help for Your Business

Discover when to hire help for your online business without overspending or burning out. Strategic growth starts here.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman sits cross-legged on a wooden floor, meditating with eyes closed and hands in a mudra position. She wears activewear, faces an open laptop, and reflects on how to build a sustainable online course business without burnout.

Business, Podcast

326. The Permission Slip You’ve Been Waiting For

Discover five permission slips to build your online business sustainably without exhaustion.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman with curly hair, wearing headphones and a plaid shirt, smiles while recording herself with a smartphone on a tripod. She is holding a mug, sitting in front of her laptop, discussing audit 2025 revenue.

Business, Podcast

325. How to Audit Your 2025 Revenue: What Worked, What Didn’t, and What to Double Down On

Discover how to audit your business profitability using a 3-part framework without guessing which offers to scale.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman in athletic wear smiles while holding a plank position on a round rug, looking at a laptop in a bright room—perhaps researching how to fix feast or famine revenue cycles amid gym equipment and lush plants.

Business, Podcast

324. Why Your 2025 Didn’t Go As Planned (And What That Teaches You About 2026)

Learn how to fix feast or famine revenue cycles and avoid expensive mistakes in your business strategy this year.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman sits in front of a ring light and applies makeup with a powder puff, holding a container of powder. Makeup brushes are on the table nearby. Focused and stylish, she explores proven income streams 2026 to make money between course launches.

Business

How to Make Money Between Course Launches in 2026: 7 Proven Income Streams That Actually Work

Learn how to make money between course launches and break the feast or famine cycle that many course creators face.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A person types on a laptop at a bright desk with a coffee mug and calculator nearby, planning Black Friday strategies. Another person is blurred in the background, also working at a computer. The scene is well-lit and professional.

Business

5 Black Friday Strategies for Course Creators Who Refuse to Discount (And Still Crush Their Sales Goals)

Discover 5 proven Black Friday strategies for course creators who refuse to discount. Learn how to boost Black Friday course sales, maintain premium pricing & build sustainable businesses.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman with curly hair sits at a table with a laptop, phone, notebook, and orange mug, recording herself using a smartphone on a tripod in a bright kitchen setting while discussing Black Friday discounting.

Business, Podcast

323. The Black Friday Trap: Why Discounting Might Be Costing You More Than You Think

Learn how to run Black Friday promotions for online courses without harming your business. Discover effective strategies today.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman wearing sunglasses and an orange headband takes a selfie outdoors against a bright blue sky with a few white clouds. As she adjusts her sunglasses, she smiles, putting aside thoughts like "my course launch failed" to enjoy the moment.

Business

My Course Launch Failed: Should I Start Over or Try Again? (Decision Framework)

Wondering why your course launch failed? Discover how to optimize instead of starting over and save valuable time.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Connect with us on

facebook

Join our vibrant Community of course creators on Instagram and let's build our Freedom Empires together.

Check out OUR 

Insta

stay a while + read

The Blog

elsewhere:

Connect