283. Passive Income Streams: Reality vs. Myth

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Salome Schillack

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Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

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Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

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follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

The Four Biggest Lies You've Been Told About Passive Income (And Why Believing Them Could Cost You Thousands)

Ready to stop falling for the passive income fairy tale that's keeping you stuck in launch limbo? 🚀

I used to dream about sipping cocktails on a beach while my online course magically sold itself. Sound familiar? That fantasy nearly derailed my entire business journey, and I see it happening to brilliant course creators every single day. The truth is, those “set it and forget it” promises aren't just misleading – they're actively sabotaging your success.

Today I'm pulling back the curtain on the four most dangerous passive income myths circulating right now. From AI-generated everything to magical evergreen funnels that supposedly run themselves, these lies are costing ambitious entrepreneurs months of wasted effort and thousands in lost revenue. But here's the good news: once you understand what actually works, you can build something infinitely better than passive income – you can build a freedom empire that grows because you're actively nurturing it with intention and expertise.

“Your freedom empire isn't going to be built by choosing sides on some imaginary line between different launch types. It's going to be built by you becoming the kind of entrepreneur who understands that every stream requires your genius, requires your attention, and requires your constant evolution.” ✨

🔥 In This Episode:

  • Expose the AI course creation myth that's wasting entrepreneurs' time and money
  • Reveal why “set it and forget it” evergreen funnels are actually high-maintenance systems
  • Discover why you MUST live launch before going evergreen (and what happens when you skip this step)
  • Learn why expertise alone doesn't guarantee online sales success

Grab your favorite coffee and settle in – you'll want to take notes on this myth-busting session! ☕️

💚 💚 💚 

Salome

Ready to create an irresistible offer that aligns with your perfect business model? Join my free 5-day Facebook and Instagram ads training to build the audience that will buy your offer. Get lifetime access at thelaunchlounge.com/getmyadup 💫


⏱️ Chapter Guide:

(00:00) The passive income lies that are costing you thousands in wasted effort 

(08:20) Myth #1: You can build your entire course and funnel with AI (and why this fails) 

(12:45) Why your voice and customer knowledge can't be replaced by artificial intelligence 

(17:14) Myth #2: Evergreen funnels are truly “set it and forget it” systems 

(21:30) The weekly data tracking and optimization your “passive” funnel actually requires 

(25:45) Myth #3: You don't need to live launch before creating evergreen systems 

(29:15) Why cold traffic requires conversion skills you can only learn through live launching 

(34:20) Myth #4: Expertise automatically equals online sales success 

(38:45) The marketing and sales skills experts must learn to succeed in the digital world 

(42:30) Why black and white thinking about launch strategies is holding you back 

(46:15) How to build a freedom empire with intention instead of chasing automation


📚 Resources Mentioned:

>> Free rating and review on Apple Podcasts

>> Other episodes you might like: 282. She Turned Her Pain Into Her Freedom Empire With Laura Furiosi

>> Other episodes you might like: 281. How I’m Using AI to Create HOT Offers for Clients

>> Other episodes you might like: 280. Boost Your Cashflow With Upsells and Downsells


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Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

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