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Why I'm Ditching the Algorithm Chase and Building Something Better

What if the smartest content strategy isn't about reaching more people—but about going deeper with the ones already here? 🚀

I'm pulling back the curtain on a big shift happening with this podcast in 2026. After an eye-opening experience that cut my podcast downloads in half overnight (spoiler: it involved a hasty email list purge and some very unreliable data), I discovered something powerful about who's actually listening to this show. Turns out, you're not random strangers scrolling Spotify hoping to find me. You're my people—course creators who've been in my world, on my list, and in conversation with me for months or even years.

So I'm making a strategic decision that might seem counterintuitive for anyone building an online business: I'm no longer playing the podcast discovery game. Instead, I'm doubling down on quality over quantity and transforming this show into something more intimate. Think of it as moving from a conference stage to a cozy living room where we can have real conversations about what's actually happening in your business—without worrying about hooks, SEO filters, or going viral.

“You don't have to chase the algorithm. You don't have to be everywhere all the time. You just have to be deeply present for the people who are already raising their hands and saying, I'm in.” ✨

🔥 In This Episode:

• Discover why batching content ahead of time is the ultimate freedom hack for course creators
• Learn the surprising connection between your email list and podcast downloads that most marketers miss
• Understand why separating “reach content” from “nurture content” can transform your entire marketing strategy
• Hear the real story behind my ActiveCampaign disaster and what it taught me about trusting platform data
• Get clarity on how to build content that creates momentum instead of just noise

Grab your favorite drink and settle in—this one's a heart-to-heart about where we're headed together. ☕️

💚 💚 💚 

Salome

Ready to create an irresistible offer that aligns with your perfect business model? Join my free 5-day Facebook and Instagram ads training to build the audience that will buy your offer. Get lifetime access at thelaunchlounge.com/getmyadup 💫

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⏱️ Chapter Guide:

(00:00) Recording from my suitcase: why batching content equals freedom
(01:15) The big announcement: what's shifting with this podcast in 2026
(02:30) Why I'm choosing connection over algorithm chasing
(03:45) The email list disaster that changed everything
(05:30) What cutting half my subscribers taught me about podcast downloads
(07:00) The truth about platform data and privacy cookies
(08:30) Why your podcast listeners and email subscribers are the same people
(09:45) YouTube for reach, podcast for depth: my new content strategy
(11:00) Permission to stop being everywhere all the time
(12:30) Building content for momentum, not noise
(13:45) What to expect from this show in 2026
(14:30) Coming next week: the only two things to focus on in your marketing

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📚 Resources Mentioned:

＞＞ Free 5-Day Facebook & Instagram Ads Training

＞＞ Kit (email CRM)

＞＞ Coming Next Week: The Only Two Things You Need to Focus on in Marketing in 2026

＞＞ Other episodes you might like: 334. Stop Half-Working Through Christmas

＞＞ Other episodes you might like: 333. Still Not Making ‘Quit My Job’ Money? This Might Be Why

＞＞ Other episodes you might like: 332. 3 Signs You’re Ready to Scale (And 3 Signs You’re Not)

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🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️

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Rate, Review, & Follow on Apple Podcasts

“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!

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