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How One Course Creator Found Success Through Message Refinement

Ready to hear the raw truth about what it really takes to dial in your course messaging and find launch success? 🚀

Sue Monight's journey from successful physical product business owner to online course creator isn't your typical “6-figure launch” story. Instead, it's a refreshingly honest look at the evolution of finding the right message, the right audience, and the courage to keep showing up – even when a global pandemic threatens to derail your launch.

In this episode, Sue shares how she transformed her Makers MBA course from a massive, overwhelming program into a streamlined solution that consistently delivers 4X return on ad spend. She opens up about the mindset struggles, the technical challenges, and the exact changes she made between launches to continually improve her results.

“If you in your heart feel like you've heard from anybody that they've gotten value from something that you provide, you're doing your job. You just need to get out to more people.” ✨

🔥 In This Episode:

• Discover why holding back from sharing your new venture with existing audiences could be a costly mistake
• Learn the critical shifts Sue made to transform her course from overwhelming content dump to strategic solution
• Understand the exact changes that led to consistent 4X returns on ad spend, even during uncertain times
• Get Sue's proven strategies for dialing in your messaging between launches
• Uncover the mindset work required to keep showing up when your numbers aren't hitting 6-figures

Grab your favorite chai latte and settle in for some honest talk about what it really takes to build a profitable course business! ☕️

💚 💚 💚 

Salome

Ready to get your offers in front of people who actually want to buy from you (even If you've never touched Ads Manager)? Launch your First List-Building Ad in 5 Days – No Money Wasted, No Tech Headaches – Get the FREE Training HERE.💫

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⏱️ Episode Timestamps:

[00:00] Introduction to Sue Monight 

[03:15] The Evolution of Makers MBA Course 

[06:06] Lessons from Early Launches 

[09:00] Shifting Strategies: From Evergreen to Live Launches 

[11:48] Navigating Challenges During Launches 

[14:57] Analyzing Launch Results and Metrics

[17:51] The Importance of Mindset in Launching 

[21:14] Learning from Launch Failures 

[23:58] Future Plans and Scaling Strategies 

[27:04] Final Thoughts and Advice for New Course Creators

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📚 Resources Mentioned:

>> Gift Biz Unwrapped Podcast

>> Gift Biz Breeze Facebook Community

>> Go to The Launch Lounge

>> Zoom Webinars Platform

>> Other episodes you might like: 52. How She Did It – Donna Mavromates Shares How She Built Her Massively Successful Evergreen Funnel

>> Other episodes you might like: 51. Launch Debrief: Everything That Worked and That Didn't Work During Our A-Lister Launch

>> Other episodes you might like: 50. What’s Working Well During COVID-19

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“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!

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