2011
I always knew I was going to be a working Mother.
I’m fiercely competitive, I have a creative and overactive mind, and I love solving problems and seeing new things come to life because I willed it so.
So when I became pregnant for the first time, I took all the time I could get from my permanent employment, knowing that I’d return in good time and it would all go back to the way it was…
Accept it never did.
Little did I know that I was about to discover that having a baby and working aren’t two things that were designed to occupy the same space…
…not in Australia in 2011 if you’re the one with the womb that baby is growing inside.
Soon after I became pregnant and announced my maternity leave plans, an opportunity opened up for a promotion.
I was the perfect candidate for the role and I knew it, my Manager knew it, HR knew it and even our Regional Manager knew it.
But when I asked for their blessing to apply, I was told “It’s probably not the best time to apply, given that you’re about to go on Maternity Leave”.
This is where I have to say, if someone said that to me today, my reaction would not be the same as it was when I was 30 years old.
I really hope there are fewer bosses today saying this to other 30-year-olds who deserve to be promoted, irrespective of the status of their Maternity Leave.
I remember getting back in my car after that meeting and feeling disappointed and angry, but because I am an optimist, I chose not to focus on what I had lost. Instead, I chose to focus on the joy of having Maternity Leave and being able to take almost a year off to be with baby Milla when she was born.
2012
It was April when I returned to work full-time and I was grateful that I chose a month chock-full of Public Holidays because that way I could ease into it a bit.
Despite the fact that I was excited to be out in the world working and talking to other adults about anything that did not involve the color of body fluids, going back to work full-time and leaving my 10-month-old for 8 hours a day, left me with a deep feeling of darkness in my soul.
Things I used to tolerate at work, now became a GIANT waste of time. Checking boxes for the sake of it, no matter how irrelevant they were to the actual outcome of the job, started driving me to new levels of rage!
Attending social events with colleagues I did not have social relationships with made me want to shout “Leave me alone!!” to everyone who crossed my path at work.
I was angry and depressed and all day I looked forward to going home to my baby, and when I got home I was tired and distant and felt like I wasn’t doing anything well anymore.
The paycheck helped, but only for a while.
2013
I started thinking that there must be another way!
Surely I cannot be faced with a Door No 1/Door No 2 situation where –
Door No 1: Stay at home full-time. Have no money, let the creative, industrious part of my brain rot and fall off, but get cuddles all day.
Door No 2: Work for a boss full-time. Make good money, get creative stimulation but have no control of my time, no say over my priorities, and no flexibility to balance my priorities around what matters to me!
Each of these came with its own flavor of resentment, depression, sadness, and anger.
One, because I have to do a bunch of unnecessary shi*&t I don’t need to be freakin’ amazing at my job and they get to control my time, while I desperately want to go home to my baby.
Two, because I have to clean up a bunch of shi*&t I don’t want to clean up to be a freakin’ amazing Mom, while doing housekeeping and making sandwiches slowly sucks all the creativity from my brain, and all I want to do is go out and work.
I felt absolutely stuck in a trap no one prepared me for.
So when I became pregnant again, with baby Elle in 2013, the day I booked that Maternity Leave I started working on my exit plan!
The Exit Plan
One day, driving in my car I heard an ad on the radio for an event for Moms who want to learn how to start online businesses.
“You don’t need to sell a product, you just need to have a skill that you can teach to someone else in order to start your own online courses business.”
It sounded like a dream come true!
They’ll teach me how to figure out what my skills are, package it as a course, and then sell it on social media to other people.
How hard can that be, right?
Right!?
So I slowly started looking into this online courses thing…
And I started dreaming about it, but I didn’t do much about it yet.
Until one day…
A day that started like every other day with me dropping off little Milla, who was only 18 months old, at daycare – but this day was different. On this day, all the other Mommies stayed for the annual Mother’s Day Morning Tea.
I couldn’t stay, I had a plane to catch for work!
I got back in my car, leaving little Milla crying at the gate with her tiny arm reaching through the bars and shouting at me to come back!
As soon as I turned the first corner, I pulled over and I cried… and cried… and cried.
I cried for that woman who felt completely trapped, helpless and victimized by a system I never knew would betray me so much once I became a Parent.
As I drove away that day, watching Milla cry at the gate, I committed myself to – finding a way to use my time and my brain to earn as much money as I did in my job – without ever having to answer to anyone but myself about how I choose to spend my time and how I balanced my priorities between work and my family!
Working Hard and Failing Harder
Eagerly, I started learning everything I could about how to get this online education thing off the ground.
Some people said “Just start talking on social media” so I did that.
Some others said “Start building an email list” so I did that.
Some people said “Start a coaching business” so I did that.
Some people said “Forget coaching, sell lower price offers to the masses” so I did that.
Over the course of 3 years, I bought course after course, tried this solution then that solution, learned this step-by-step program then the next one.
Every time I hoped that the NEXT one would finally connect all the dots for me and get me to some consistency in my income.
Meanwhile, Elle was born and I was attending networking events for breakfast, lunch, and dinner.
The girls were both now going to daycare so that I had more time to figure out how to build an online courses business – or any business for that matter!!!
I’d make a few hundred dollars here and there.
Sometimes I even made a few thousand dollars in one month when I sold a coaching package.
But I was working 70 hours a week, racking up debt to pay for all the courses, not making consistent money, and worst of all, I felt like a terrible Mother because I was never present with my kids.
The Big Breakthrough
Then I found Amy Porterfield!
And everything started to change.
I bought her ‘Webinars That Convert’ course in 2015 and instantly got to work building my first online course and creating a webinar to sell it.
I was all fired up and ready to launch at the end of 2015 but then my Dad, who lived in South Africa, suddenly got sick and I had to put everything on hold for a while.
Another setback, I thought.
I had to make it work, soon!!
I was running out of money!
I was falling behind!
I was running out of time!
My ever-so-patient husband was turning gray really fast and the stress of all the expenses with no income from my business was slowly draining his enthusiasm for my entrepreneurial endeavors.
No matter how much I believed in myself, I had to admit that I did not know, for sure, when this would finally pay off.
So I gave it one more shot before the end of 2015. I enrolled in one of Amy’s courses…
I used everything Amy taught me, I…
- Built my email list
- Created my course
- Created my webinar launch
- Ran ads to fill my webinar
- Successfully launched my first course: ‘The Facebook Live Superstar – Learn to confidently go live on Facebook even if you don’t know what to say'.
And it was PROFITABLE!!!!!
I MADE A WHOPPING $2,000!!!
Not enough to save me from going back to my day job to pay off my debt, but enough to know that I had a system that worked and I had a Mentor I could trust.
Amy Porterfield’s patient and compassionate teaching style meant that I was able to follow along step-by-step and create and execute my first profitable online course launch!!
Finally, a system I could rely on and rinse and repeat for consistent success and a Mentor who supported me every step of the way.
Massive Success
After that, I launched The Facebook Live Superstar a few more times, profitably.
I did have to go back to my job to pay off the $40,000 debt I’d racked up over the 3 years it took to get the business off the ground.
But this time, it was different…
I made a deal with my husband, Emil, that I’d go back to work if I can keep $1,000 every month for my business to keep learning from Amy.
He agreed, and I signed up for her ‘BSchool Bonus’ because it was going to get me access to live Q&A calls with Amy for most of the remainder of 2017!
It also got me a seat in a room in San Diego at her very first Live Event – ‘The Entrepreneur Experience With Amy Porterfield’.
All of 2017 I showed up to every single call where Amy was offering support.
I dedicated all my energy to serving the students in her community with what I had learned about Facebook ads.
And slowly I started creating more consistent profit!
I still worked 70 hours a week that year, but the 30 hours that went into building a business, mostly between 8pm and midnight every night, was starting to show real promise.
At the end of 2017, I boarded an airplane and flew 30 hours to get to San Diego to meet Amy and to be in the room with other people who were leading the way for us in the online courses industry.
It was life-changing, to say the least.
For the first time, I believed that I could do it too.
When I came home, I quit my job and I started my Facebook and Instagram Ads Agency.
Amy Porterfield, My Mentor For Over 8 Years
Today, I’m one of the most sought-after Online Course Marketing Consultants and I get to coach multi-7 Figure Course Creators to scale their launches.
My team and I have been behind the scenes for many extremely profitable live and evergreen funnels that made millions of dollars for the course creators.
Online Course Marketing is in my bones, and I love sharing the incredible opportunity that this $350 Billion industry offers to other women like me who just want to be in control of their own lives without giving up the freedom to earn money or make an impact in the world.
My absolute favorite thing is when a student implements what I teach them and they share their life-changing results with me.
That’s how it was for me with Amy Porterfield.
I just followed her system, step-by-step without knowing all the “why’s” I know today.
I just trusted her, asked her for help and she guided me for years!
It’s been 8 years since I bought my first Amy Porterfield course and I’ve bought everything she sells since then because it is simply THAT GOOD!
Every year, I am so incredibly proud that Amy also asks me to teach her students how to successfully run their own Facebook and Instagram ads.
Learning from Amy Porterfield, made all the difference.
Getting to share her incredible course with the world fills me with joy.
If you, like me, want to start learning from Amy Porterfield, click here to get on the waitlist for when she opens up enrollment to her signature course ‘Digital Course Academy' in September 2023.
Join Digital Course Academy And Get Our Exclusive Bonuses
