158. Learning To Value Slow Progress Over Instant Success When Chasing Your Dreams with Diane Evans

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Salome Schillack

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I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

Behind the Scenes of Building a Freedom Empire While Still Making $0

Ready to hear the unfiltered truth about what it really takes to build an online course business – even when you're not seeing the financial results yet? 🚀

Most podcast guests only share their highlight reels, but today I'm bringing you the raw, unedited journey of what happens in those crucial first years of business. Diane Evans, founder of Photo Fluent and Launch Lounge VIP member, opens up about transitioning from a steady paycheck to entrepreneurship, battling the emotional rollercoaster of building a business, and learning to value slow progress over instant success.

If you've ever felt like a failure because your launches aren't hitting 5-figures yet or wondered why everyone else seems to have it all figured out, this conversation will be the permission slip you need to keep going – with a healthy dose of practical wisdom mixed in.

“Successful people hang on when everyone else has let go.” – Diane's daily mantra that keeps her moving forward ✨

🔥 In This Episode:

  • Discover why being “smart” and “good at school” might actually set you up for entrepreneurial challenges (and how to overcome them)
  • Learn the critical shift from looking at launch results as personal failures to viewing them as valuable data points
  • Uncover how to handle unsupportive comments (even from well-meaning spouses) when your business isn't profitable yet
  • Explore why finding the right community is crucial to surviving the emotional ups and downs of business building
  • Understand the balance between persistence and pivoting when your launches aren't performing as expected

Grab your favorite tea and join us for this incredibly honest conversation about the messy middle of building an online course business. This one's for all of you who are working harder than you've ever worked while making less than you've ever made (for now). ☕️

💚 💚 💚 

Salome

Ready to get your offers in front of people who actually want to buy from you (even If you've never touched Ads Manager)? Launch your First List-Building Ad in 5 Days – No Money Wasted, No Tech Headaches – Get the FREE Training HERE.💫


⏱️ Chapter Guide:

(00:00) Introduction to Diane Evans and her journey as a photographer turned course creator 

(02:48) Transitioning from a steady paycheck to the unpredictable world of entrepreneurship 

(06:04) Why creative people often struggle in traditional jobs (and why it's not your fault) 

(09:08) The emotional rollercoaster of building a business while not seeing financial results 

(15:13) Learning to view your launch results as data instead of personal failures 

(17:50) The crucial importance of finding the right community and support 

(20:53) The birth of Photo Fluent and teaching travel photography differently 

(31:51) Launching an online business in the travel industry during COVID-19 

(37:58) Navigating spouse support when they want to see results (and you're still building) 

(41:46) The delicate balance between persisting and knowing when to shift strategies 

(46:11) Using data to evaluate which pieces of your marketing aren't working 

(50:30) How in-person events and conferences can create breakthrough opportunities 

(55:16) Practical strategies for overcoming fear and working through procrastination


📚 Resources Mentioned:

>> The Launch Lounge™ Membership

>> Photo Fluent – Diane's business teaching women to take better travel photos

>> Digital Course Academy by Amy Porterfield

>> Other episodes you might like: 157. 3 Things Every Online Marketer Needs To Know To Successfully Scale Their Online Course Funnels

>> Other episodes you might like: 155. What To Fix First In Your Funnel

>> Other episodes you might like: 154. From Luxury Interior Design To Successful Online Course Creators with Sarah Cates of House Of Funk


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


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Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

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