Listen on..

APPLE PODCASTS | SPOTIFY | YOUTUBE

Stop Dancing for the Algorithm and Start Making Social Media Work FOR You

Ever feel like you're constantly creating content but your actual followers never see your best posts? 🚀

I get it. You're cranking out reels, posting stories, writing carousels, doing all the things the “gurus” tell you to do. But somehow the algorithm keeps showing your content to random strangers while hiding it from the people who actually want to hear from you. Meanwhile, when you finally try running ads, you either get leads that are way too expensive or completely unqualified prospects who clearly aren't your people.

Here's what's really happening: social media platforms aren't social anymore – they're entertainment platforms. They want you to entertain strangers instead of nurturing the warm audience you've worked so hard to build. And when you try to drive people to your email list? The platforms punish that because they want to keep people scrolling, not signing up for your lead magnets.

But what if I told you there's one simple strategy that flips this entire script? Engagement ads. Not boosting (that's basically just expensive dopamine hits), but strategic engagement ads that train the algorithm to find more people like your best followers while getting your valuable content back in front of the right people.

“Instead of letting the algorithm decide who sees what, you can teach it who your people are. The simplest, smartest way to do this is by using engagement ads.” ✨

🔥 In This Episode:

• Discover why social media feels like dancing for an algorithm that's never pleased
• Learn the four “buckets” you need to set up before spending a single cent on ads
• Find out how to choose the right posts that attract your ideal customers (not random eyeballs)
• Get the exact budget recommendations that work for course creators and coaches
• Understand why engagement ads keep working for years without constant updates
• Avoid the 6 costly mistakes that waste your ad budget and kill your results

Pop in your earbuds and join me for this strategy session – you'll want to take notes for this one! ☕️

💚 💚 💚 

Salome

✨ Tired of guessing how to get in front of the right people? Scale with Ads gives you the exact agency system for bigger launches and evergreen funnels that sell daily. Opens October 23rd – waitlisters get a FREE ad & funnel review! Sign up at thelaunchlounge.com/waitlist 💫

---

⏱️ Chapter Guide:

(00:00) Flipping the Script: Why social media feels like dancing for an algorithm that's never satisfied 

(06:52) The Algorithm Truth Bomb: How entertainment platforms hide your content from actual followers

(13:51) Setting Up Your Success Foundation: The 4 essential “buckets” to catch every engagement 

(21:11) Content Selection Strategy: How to choose posts that attract buyers, not just browsers 

(28:12) Budget Reality Check: Why $5 a day beats expensive software subscriptions 

(32:01) The 6 Expensive Mistakes: What kills engagement ads before they can work their magic

---

📚 Resources Mentioned:

＞＞ Episode 288: Advantage Audience Targeting Traps to Avoid

＞＞ Blog Post: Meta Update – Preparing Your Account for Advantage Plus Audiences

＞＞ Free 5-Day Facebook & Instagram Ads Training

＞＞ Scale with Ads

＞＞ Other episodes you might like: 310. The $30K Launch Mistake That Nearly Broke Me (And How You Can Avoid It)

＞＞ Other episodes you might like: 309. From $3K to $13K: The Simple Funnel Fixes That Tripled Laura’s Launch

＞＞ Other episodes you might like: 308. The 7 Biggest Myths About Growth and Scaling

---

🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️

---

Rate, Review, & Follow on Apple Podcasts

“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!

---