222. Turn Your Expertise Into Sales: The Facebook Ads Blueprint

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Salome Schillack

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

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Get Your First List Building Ad Up Without Wasting Time Or Money

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FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

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follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

Stop Throwing Money at Facebook Ads (And Do This Instead!)

Ever feel like you're playing darts blindfolded with your Facebook ads budget? 🎯 If you're watching your ad spend climb while your sales… well, don't, you're not alone. But here's the plot twist: Facebook ads don't actually make you money. (Shocking, right?)

In this eye-opening episode, we're busting the biggest myth about Facebook ads and revealing what really drives profitable course launches. Plus, you'll discover the three essential pillars that transform random clicks into consistent sales – and spoiler alert: ads are just one piece of the puzzle!

“Facebook ads don't make you money. What Facebook and Instagram ads actually do is pay for attention. Ads pay for eyeballs.”

🔥 In This Episode:

  • Discover why focusing on ads without first nailing your offer is like filling a leaky bucket
  • Learn the three pillars of profitable course marketing that actually drive sales
  • Uncover the exact metrics that reveal if your funnel is healthy or hemorrhaging money
  • Master the step-by-step blueprint for scaling your course without wasting money on ads
  • Find out the minimum email list size you need before running your first ads

Ready to stop throwing spaghetti at the Facebook ads wall? Grab your favorite note-taking tool and dive into this episode – your future profitable launches will thank you!

💚💚💚

Salome

👉 Ready to scale your course with confidence? Visit thelaunchlounge.com/intensive to apply for our 30-day intensive program. Only 2 spots available this December!


⏱️ Episode Timestamps: 

00:00 – Introduction to Facebook Ads Blueprint 

03:23 – The Real Secret Behind Facebook Ads 

06:13 – The Three Pillars of Profitable Course Marketing 

08:50 – Implementing the Three Pillars for Success 

12:11 – Measuring Funnel Health and Success 

14:06 – Conclusion and Next Steps


📚 Resources Mentioned:

>> Episode 196: The Shocking Truth About How Big Your Email List Has To Be

>> The Launch Lounge 30-Day Intensive Program: thelaunchlounge.com/intensive

>> Your First 10K Course Launch Guide: thelaunchlounge.com/10k

>> Other episodes you might like: 218. When Should You Start Running Facebook and Instagram Ads?

>> Other episodes you might like: 220. Meta’s New Targeting: What Course Creators Must Know Now

>> Other episodes you might like: 194. The Real Reason You’re Struggling To Grow On Social Media And How To Fix It


Key Metrics to Track:

Cold traffic sales page conversion: 1-2%

Ad click-through rate: Above 1%

Landing page conversion: At least 45%

Email open rates: 20-25%

Email click-through rates: 1-2%

Warm audience sales page conversion: About 5%


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


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I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


Get Your First List Building Ad Up Without Wasting Money!

Free 5-Day Facebook And Instagram Ads Training 

We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

follow @the_launch_lounge

Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

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