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Why Your Facebook Ad Leads Are Getting Cheaper But Your Sales Are Getting Worse

Discovered Meta secretly switching your ads to target 65+ year-olds instead of your actual buyers? 🚀

You're not losing your mind – Meta is literally sabotaging your targeting with sneaky Advantage+ defaults that make your leads cheaper but your sales nonexistent. I've been seeing course creators pay through the nose for leads from the wrong countries, wrong ages, and wrong genders because Meta thinks their AI knows your business better than you do.

The truth is, while your cost per lead might look amazing in your ads manager, your webinar show-up rates are tanking and your email list is filling up with freebie hunters who'll never buy. Meta keeps pushing us toward Advantage+ targeting because it makes their algorithms happy, but it's destroying the quality connections we've worked so hard to build with our ideal customers.

I'm sharing exactly which settings to check right now to stop Meta from hijacking your campaigns, plus the three critical situations where you should never, ever use Advantage+ targeting.

“You've built your business by understanding your people deeply, by creating solutions that transform lives, and by connecting with the right humans who need what you have to offer. Don't let an algorithm dilute that connection.” ✨

🔥 In This Episode:

• Discover the sneaky ways Meta defaults you into Advantage+ (even when you said no)
• Learn why cheaper leads from Advantage+ actually cost you more money in the long run
• Master the exact settings to regain control over who sees your ads
• Understand when Advantage+ actually works (and when it destroys your results)

Grab your favorite coffee and get ready to take back control of your ad targeting! ☕️

💚 💚 💚 

Salome

Ready to get your offers in front of people who actually want to buy from you (even If you've never touched Ads Manager)? Launch your First List-Building Ad in 5 Days – No Money Wasted, No Tech Headaches – Get the FREE Training HERE.💫

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⏱️ Chapter Guide:

(00:00) Meta's sabotage: Understanding how Advantage+ is hijacking your targeting 

(02:16) Real listener question: When your ads target 65+ instead of 25-45 year-olds 

(07:59) The sneaky settings Meta uses to push you back into Advantage+ 

(12:37) Why cheaper leads from Advantage+ actually destroy your business 

(17:45) When creative quality becomes your only defense against bad targeting 

(21:33) The exact conditions when Advantage+ works (and when to avoid it completely)

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📚 Resources Mentioned:

＞＞ Meta Update: Preparing Your Account For Advantage+ Audiences

＞＞ Natalie Walton – listener who submitted the question

＞＞ Email for podcast questions: podcast@thelaunchlounge.com

＞＞ Other episodes you might like: 287. My Current Tech Stack and Why I Changed Everything

＞＞ Other episodes you might like: 286. How to NOT Hate Showing Up on Social Media

＞＞ Other episodes you might like: 285. Scale Your Course Sales: Moving From Manual Launches to Evergreen Success

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🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️

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Rate, Review, & Follow on Apple Podcasts

“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!

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