289. Which Social Platforms Should You Really Be On?

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Salome Schillack

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I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

Stop Chasing Followers and Start Building Your Business Where It Actually Matters

If Instagram deleted your account tomorrow, how many actual leads would you lose? 🚀

Most course creators are spending hours creating content across multiple platforms, but here's the uncomfortable truth: you're probably just keeping yourself busy instead of building your business. I've seen too many brilliant experts burn out trying to be everywhere at once, only to discover they're not making real progress anywhere.

After seven years of helping course creators scale their businesses, I've learned that the most successful ones aren't the ones with the biggest followings. They're the ones who've mastered turning social media attention into email subscribers who actually buy. In this episode, I'm sharing exactly how to figure out which platforms deserve your precious time and which ones are just giving you empty dopamine hits.

“You don't need more views. You just need more qualified leads on your list. Social media isn't your business—it's the front door to your business.” ✨

🔥 In This Episode:

  • Discover the one question that reveals if your social media strategy is actually working
  • Learn why being on five platforms is sabotaging your business growth
  • Get my platform-by-platform breakdown of what actually converts followers to customers
  • Master the difference between content that gets attention vs. content that drives action

Pop in your earbuds and get ready to revolutionize your social media strategy—you'll want to take notes for this one! ☕️

💚 💚 💚 

Salome

Ready to create an irresistible offer that aligns with your perfect business model? Join my free 5-day Facebook and Instagram ads training to build the audience that will buy your offer. Get lifetime access at thelaunchlounge.com/getmyadup 💫


⏱️ Chapter Guide:

(00:00) The surprising truth about social media tracking that most course creators miss 

(09:20) Why treating social media like your business (instead of your front door) kills growth 

(12:55) The counterintuitive approach to platform selection that actually builds your list 

(20:01) How to create content that converts followers into email subscribers who buy 

(24:43) The hidden opportunity in email marketing that no one talks about (and why it beats going viral)


📚 Resources Mentioned:

>> Follow The Launch Lounge on Instagram 

>> Email us: podcast@thelaunchlounge.com

>> Other episodes you might like: 288. Advantage+ Audience Targeting Traps to Avoid

>> Other episodes you might like: 287. My Current Tech Stack and Why I Changed Everything

>> Other episodes you might like: 286. How to NOT Hate Showing Up on Social Media


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


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I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


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Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

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