292. Hiring a Coach? Here’s the Pitfalls to Avoid

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Salome Schillack

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I help coaches, creators, consultants and experts turn what they know into a business that reaches more people, makes more sales, and gives them more freedom.

Through The Launch Lounge, I teach you how to attract the right people, turn more of them into buyers, and build smarter systems for profitable growth.

So you can make a bigger impact — without your business taking over your life.

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I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

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follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

The 6 Red Flags That'll Save You Thousands Before You Hand Over Your Credit Card

Ready to stop throwing money at coaches who leave you more confused than when you started? 🚀

I've been there – $100K+ invested in coaching programs, some life-changing, others… well, let's just say they were expensive lessons. If you've ever hired a coach who promised transformation but delivered frustration, this episode will save you from making that costly mistake again.

After years of being a self-proclaimed “coach junkie” and working with online course creators who've had similar experiences, I'm sharing the exact red flags to watch for before you invest in your next coaching program. Because the right coach at the right time can absolutely transform your business – but the wrong one? That's just an expensive detour from your freedom empire.

Whether you're a course creator looking for marketing mentorship or ready to scale with the right strategic support, knowing these six warning signs will help you invest wisely in coaching that actually moves the needle in your online business.

“The right coach at the right time can absolutely transform your business and fast track your success. But you deserve someone who understands your business model, who shows up with real results and genuinely wants to see you win.” ✨

🔥 In This Episode:

  • Discover the crucial difference between coaching, teaching, and mentoring (and why mixing them up costs you money)
  • Learn why hiring a coach who doesn't understand your business model is a recipe for frustration
  • Uncover the testimonial red flags that reveal coaches who can't deliver real results
  • Identify when you're not actually ready for coaching (and what to do instead)
  • Master the art of evaluating coach-client fit before you sign the contract
  • Get the inside scoop on contract terms that protect your investment

Grab your favorite coffee and settle in – I'm sharing some raw, honest stories about my biggest coaching wins and failures! ☕️

💚 💚 💚 

Salome

Want to go deeper than the podcast? Get exclusive bonus content for this episode-worksheets, tools, and behind-the-scenes strategies I only share with subscribers. Sign up now at thelaunchlounge.com/podcast-freebie 💫


⏱️ Chapter Guide:

(00:00) The surprising truth about coaching red flags that most course creators miss 

(02:52) Why mixing up coaching, teaching, and mentoring costs you thousands 

(05:45) The business model mismatch that wastes your time and money 

(08:48) How to spot fake results in coaching testimonials (client praise vs. client proof) 

(12:13) The honest question: Are you actually ready for coaching right now? 

(14:58) Why the wrong coach-client fit feels like throwing money down the drain


📚 Resources Mentioned:

>> “Are You Ready for Coaching?” Self-Assessment at thelaunchlounge.com/podcast-freebie

>> The Launch Lounge Podcast – Submit your listening photos to podcast@thelaunchlounge.com

>> Follow The Launch Lounge on Instagram 

>> Other episodes you might like: 291. Using AI to Develop Your Brand Voice Guide for Easy Content Creation

>> Other episodes you might like: 290. When NOT to Run Ads

>> Other episodes you might like: 289. Which Social Platforms Should You Really Be On?


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


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I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


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Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

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