292. Hiring a Coach? Here’s the Pitfalls to Avoid

posted by:

Salome Schillack

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

The 6 Red Flags That'll Save You Thousands Before You Hand Over Your Credit Card

Ready to stop throwing money at coaches who leave you more confused than when you started? 🚀

I've been there – $100K+ invested in coaching programs, some life-changing, others… well, let's just say they were expensive lessons. If you've ever hired a coach who promised transformation but delivered frustration, this episode will save you from making that costly mistake again.

After years of being a self-proclaimed “coach junkie” and working with online course creators who've had similar experiences, I'm sharing the exact red flags to watch for before you invest in your next coaching program. Because the right coach at the right time can absolutely transform your business – but the wrong one? That's just an expensive detour from your freedom empire.

Whether you're a course creator looking for marketing mentorship or ready to scale with the right strategic support, knowing these six warning signs will help you invest wisely in coaching that actually moves the needle in your online business.

“The right coach at the right time can absolutely transform your business and fast track your success. But you deserve someone who understands your business model, who shows up with real results and genuinely wants to see you win.” ✨

🔥 In This Episode:

  • Discover the crucial difference between coaching, teaching, and mentoring (and why mixing them up costs you money)
  • Learn why hiring a coach who doesn't understand your business model is a recipe for frustration
  • Uncover the testimonial red flags that reveal coaches who can't deliver real results
  • Identify when you're not actually ready for coaching (and what to do instead)
  • Master the art of evaluating coach-client fit before you sign the contract
  • Get the inside scoop on contract terms that protect your investment

Grab your favorite coffee and settle in – I'm sharing some raw, honest stories about my biggest coaching wins and failures! ☕️

💚 💚 💚 

Salome

Want to go deeper than the podcast? Get exclusive bonus content for this episode-worksheets, tools, and behind-the-scenes strategies I only share with subscribers. Sign up now at thelaunchlounge.com/podcast-freebie 💫


⏱️ Chapter Guide:

(00:00) The surprising truth about coaching red flags that most course creators miss 

(02:52) Why mixing up coaching, teaching, and mentoring costs you thousands 

(05:45) The business model mismatch that wastes your time and money 

(08:48) How to spot fake results in coaching testimonials (client praise vs. client proof) 

(12:13) The honest question: Are you actually ready for coaching right now? 

(14:58) Why the wrong coach-client fit feels like throwing money down the drain


📚 Resources Mentioned:

>> “Are You Ready for Coaching?” Self-Assessment at thelaunchlounge.com/podcast-freebie

>> The Launch Lounge Podcast – Submit your listening photos to podcast@thelaunchlounge.com

>> Follow The Launch Lounge on Instagram 

>> Other episodes you might like: 291. Using AI to Develop Your Brand Voice Guide for Easy Content Creation

>> Other episodes you might like: 290. When NOT to Run Ads

>> Other episodes you might like: 289. Which Social Platforms Should You Really Be On?


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


Rate, Review, & Follow on Apple Podcasts

“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


Get Your First List Building Ad Up Without Wasting Money!

Free 5-Day Facebook And Instagram Ads Training 

We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

follow @the_launch_lounge

Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

A woman in athletic wear smiles while holding a plank position on a round rug, looking at a laptop in a bright room—perhaps researching how to fix feast or famine revenue cycles amid gym equipment and lush plants.

Business, Podcast

324. Why Your 2025 Didn’t Go As Planned (And What That Teaches You About 2026)

Learn how to fix feast or famine revenue cycles and avoid expensive mistakes in your business strategy this year.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman sits in front of a ring light and applies makeup with a powder puff, holding a container of powder. Makeup brushes are on the table nearby. Focused and stylish, she explores proven income streams 2026 to make money between course launches.

Business

How to Make Money Between Course Launches in 2026: 7 Proven Income Streams That Actually Work

Learn how to make money between course launches and break the feast or famine cycle that many course creators face.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A person types on a laptop at a bright desk with a coffee mug and calculator nearby, planning Black Friday strategies. Another person is blurred in the background, also working at a computer. The scene is well-lit and professional.

Business

5 Black Friday Strategies for Course Creators Who Refuse to Discount (And Still Crush Their Sales Goals)

Discover 5 proven Black Friday strategies for course creators who refuse to discount. Learn how to boost Black Friday course sales, maintain premium pricing & build sustainable businesses.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman with curly hair sits at a table with a laptop, phone, notebook, and orange mug, recording herself using a smartphone on a tripod in a bright kitchen setting while discussing Black Friday discounting.

Business, Podcast

323. The Black Friday Trap: Why Discounting Might Be Costing You More Than You Think

Learn how to run Black Friday promotions for online courses without harming your business. Discover effective strategies today.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman wearing sunglasses and an orange headband takes a selfie outdoors against a bright blue sky with a few white clouds. As she adjusts her sunglasses, she smiles, putting aside thoughts like "my course launch failed" to enjoy the moment.

Business

My Course Launch Failed: Should I Start Over or Try Again? (Decision Framework)

Wondering why your course launch failed? Discover how to optimize instead of starting over and save valuable time.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman sits in a cozy, well-lit room, smiling and gesturing while recording herself on a camera as she shares business advice. She is seated in front of a laptop, with plants and wall decor visible in the background.

Business, Podcast

322. The Worst Business Advice I Got and Why I’m Grateful for It Today

Discover how to scale an online course business without burnout by learning from bad advice that leads to success.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A person lying on a sandy beach, using a laptop with a Sustainable Business Audit website on the screen. The ocean and rocks are visible in the background. The person is relaxed, wearing casual clothes and sneakers.

Business

The Sustainable Business Audit: 10 Questions to Identify What’s Draining You (And What to Do About It)

Explore the importance of a sustainable business audit to avoid burnout while achieving your goals and maintaining well-being.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman in workout clothes does a squat on a yoga mat at home, smiling and following an exercise video on a laptop. Exercising like this supports stress management, with a sofa and decorative plants visible in the background.

Business, Podcast

321. Everyone’s Burning Out – You Don’t Have To. Here’s How

Learn how to prevent burnout as an online course creator while achieving your revenue goals without sacrificing your well-being.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Salome, with shoulder-length curly hair, sits on a cream-colored couch in a white sleeveless top and green pants, smiling as she works on Ads Questions for an advertising project. A leafy plant adds freshness to the background.

Ads, Podcast

320. Salome Answers Your Burning Ads Questions

Learn how to fix Facebook ads problems for online course creators and adapt to constant changes in the advertising landscape.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Connect with us on

facebook

Join our vibrant Community of course creators on Instagram and let's build our Freedom Empires together.

Check out OUR 

Insta

stay a while + read

The Blog

elsewhere:

Connect