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Five Simple Steps to Stop Overthinking Your Emails, Know What to Write Every Week, and Get Your List Ready to Buy
You're making reels for strangers while the people who actually asked to hear from you haven't had an email in three months. Let's fix that. Because social media gets attention — but email makes money. And if there's one thing I'd change about my own business journey, it's how long it took me to take email seriously. 🚀
In this episode I share the five-step email strategy that works whether you have 55 people on your list or 55,000 — the same strategy I used to launch my first successful course after finally building a real list in 2019. I'll walk you through how to think about your emails as a hallway that leads people from curious to ready-to-buy, why your welcome sequence is the most important set of emails you'll ever write, and the dead-simple SEND formula that means you'll never stare at a blank page on a Tuesday morning again.
I'll also tell you about the time I deleted 4,000 people from my list in one go, why I'd never do it that way again, and the four-email breakup sequence I now use to quietly clean my list automatically — complete with the subject lines that get the highest re-engagement rates I've ever seen.
“Social media gets attention. Email makes money. And the list is the one relationship online that is actually yours.” ✨
🔥 In This Episode:
- Discover the hallway model that shows you exactly what to write in every email between your lead magnet and your paid offer
- Find out why your welcome sequence is where subscribers decide if your emails are worth opening — and the five jobs it needs to do
- Steal the SEND formula that gives every email one clear job and stops you losing an entire Tuesday morning to one subject line
- Learn why open rates aren't telling you the whole truth anymore — and the one number you should actually be tracking
- Get the four-email breakup sequence Salome uses to re-engage cold subscribers automatically (including the subject lines)
Grab your favourite cuppa, settle in, and let's make email feel simple again. ☕️
💚 💚 💚
Salome
✨ Not sure what to write in your weekly emails? Grab the Message Miner, my free tool for pulling out your ideas, opinions, thoughts and values, so you always know what to say. Feed the results into AI and it can help you write your emails, reels, captions and more, in your voice. Download it free at thelaunchlounge.com/message
✉️ The SEND Formula
Use this for every weekly email. One email, one job.
S — Spark: Start with one thing. One problem, one story, one opinion that gets their attention.
E — Educate: Teach one useful thing about it.
N — Name the bigger challenge: Connect it to the bigger result you help people get.
D — Direct: Point them to one next step. Just one.
💔 The Breakup Sequence
When someone hasn't opened anything in 90 days, they enter this automation:
- Email 1: Was it something I said?
- Email 2: I miss you, [First Name]
- Email 3: Are we really breaking up?
- Email 4: Goodbye, [First Name]
If they open or click any of these, they get a welcome-back email with free resources and a reminder of why they're on the list. If they don't, they're automatically removed.
⏱️ Chapter Guide:
(00:00) Making reels for strangers while your list goes cold — and how to fix it
(02:30) Frizzy hair, hailstorms, and a snoring sausage dog — recording day at The Launch Lounge
(05:00) Why email took Salome too long to take seriously — and what changed in 2019
(07:30) Starting with 55 people (one of them was her mum) and sending anyway
(09:00) Step 1: Build the hallway — from lead magnet to paid offer, one email at a time
(12:00) Planning emails backwards from the offer — never staring at a blank page again
(14:30) Step 2: The welcome sequence — the five jobs it needs to do in the first few days
(17:00) Step 3: Send every week and give every email one job
(19:30) The student with the beautiful monthly newsletter who can't sell anything
(22:00) The SEND formula — Spark, Educate, Name, Direct
(25:00) Three emails Salome looks forward to every week — and what makes each one great
(28:00) Why she handed her emails to a copywriter and her list felt like it died
(31:00) Step 4: Follow the clicks, not the unsubscribes
(33:00) Why open rates aren't reliable anymore — and the number to track instead
(36:00) Step 5: Protect the inbox — the broccoli checklist for email deliverability
(39:00) Why she deleted 4,000 people at once and would never do it that way again
(41:00) The breakup sequence — four emails, four subject lines, fully automated
(44:00) Your 30-day email challenge and the free Message Miner tool
📚 Resources Mentioned:
＞＞ The Launch Lounge Meta Ads Agency
＞＞ Kit
＞＞ Other episodes you might like: 373. Instagram Trial Reels: Build Your Audience Faster
＞＞ Other episodes you might like: 372. Raise Your Prices. Keep Your Clients. Here’s How.
＞＞ Other episodes you might like: 371. Why Nobody’s Seeing Your Content (And the Simple Fix)
🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️
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“Valuable and funny! ★★★★★
I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”
Mtillie in Sweden
Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).
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