304. [CASE STUDY] 2.8x ROAS & Daily Sales: Evergreen Funnel Breakdown

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Salome Schillack

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Your First $10K Online Course Launch

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follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

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How One Course Creator Escaped the Launch Hamster Wheel and Built a Daily Sales Machine

Ready to break free from exhausting live launches that leave you drained and broke between cart windows? 🚀

I'm sharing the exact strategy one of our agency clients used to transform her business from feast-or-famine launch cycles to making sales every single day on autopilot. This isn't theory – this is a real case study with real numbers that show how she went from crying on her couch after launches to waking up to Stripe notifications while she slept.

If you've been wondering whether evergreen funnels actually work or if you're tired of feeling trapped by your launch calendar, this episode breaks down the four-phase strategy that generated a 2.8x return on ad spend and consistent daily sales. I'm revealing everything – the exact phases, the mistakes we made, and the data-driven tweaks that turned this into a quarter-million-dollar revenue stream.

The best part? Her students could finally get the help they needed when they needed it, not just when her cart happened to be open. Because let's be honest – your ideal clients don't wait for your launch schedule to have their problems.

“For the first time since I started my business, I feel like I have true freedom. I'm not chained to my launch calendar anymore.” ✨

🔥 In This Episode:

  • Discover the four phases every successful evergreen funnel must go through
  • Learn why most people fail at evergreen (and how to avoid the evergreen graveyard)
  • See the exact data tracking system that revealed what to fix and optimize
  • Understand how to recreate launch urgency in an automated funnel
  • Get the 90-day implementation roadmap to build your own evergreen system

Grab your favorite coffee and settle in for this strategy-packed case study! ☕️

💚 💚 💚 

Salome

Ready to get your offers in front of people who actually want to buy from you (even If you've never touched Ads Manager)? Launch your First List-Building Ad in 5 Days – No Money Wasted, No Tech Headaches – Get the FREE Training HERE.💫


⏱️ Chapter Guide:

(00:00) Breaking free from the launch hamster wheel that's draining your energy 

(08:20) The evergreen funnel strategy that generates daily sales on autopilot

(15:17) Warming up the algorithm with engagement ads that build your foundation 

(20:40) Creating an evergreen live experience that keeps viewers glued to their screens 

(22:36) Data-driven decisions that reveal exactly what to fix in your funnel 

(27:28) Scaling and iterating for consistent success without the guesswork

 (30:27) Your complete implementation guide for evergreen success


📚 Resources Mentioned:

>> Free 5-Day Facebook and Instagram Ads Training

>> Send your ads questions: podcast@thelaunchlounge.com

>> Other episodes you might like: 303. Will They Buy? The Funnel Test Most Creators Skip

>> Other episodes you might like: 302. Raising Prices: Smart Move or Big Mistake?

>> Other episodes you might like: 301. USD vs. Local Currency – How Global Course Creators Price for Profit


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Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

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