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5 Keys to Selling More in Your Next Live Launch (Even When the Market Feels Saturated)

Most course creators think they need flashier webinar slides or more aggressive email sequences to boost their launch sales, but that's missing the real story. 🚀

I learned this the hard way when I dropped $30K on ads for what I thought would be my biggest launch yet. Instead of the celebration I expected, I ended up barely breaking even and questioning everything I thought I knew about launching. That painful experience taught me the five non-negotiable elements that separate launches that flop from those that sell out.

With so many online courses flooding the market right now, the creators who are winning aren't just packaging their expertise and hoping for the best. They're strategically positioning their courses as the obvious solution their audience is already hungry for. I'm breaking down exactly how to do that, whether you're running webinars, challenges, or bootcamps.

“No launch strategy can outperform a weak offer. Your course must solve a painful problem, deliver a desirable result, and be packaged in a way that makes it feel irresistible.” ✨

🔥 In This Episode:

• Master the “starving crowd” principle that makes selling feel effortless instead of pushy
• Discover the SPIN selling framework that helps you understand your audience's deepest pain points
• Learn why storytelling and testimonials are your secret weapons for overcoming real objections
• Uncover the audience nurturing mistake that cost me $30K (and how to avoid it)
• Get the “gates” strategy for moving people through your launch funnel with permission and excitement

Grab your favorite coffee and settle in – you'll want to take notes on this strategy session! ☕️

💚 💚 💚 

Salome

✨ Want consistent sales AND your time back? We're opening 2 exclusive agency spots for six-figure course creators ready to scale. Get stronger copy, more engaging webinars, and smoother sales with our AI-powered growth partnership. Apply now at thelaunchlounge.com/agency – spots fill fast! 💫

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⏱️ Chapter Guide:

(00:00) The surprising truth about launch success that most course creators miss completely 

(07:22) Why surface-level customer research keeps you spinning your wheels (and what to do instead) 

(14:19) The copywriting secret that makes your audience say “where have you been all my life?” 

(20:30) The $30K audience nurturing mistake that nearly broke my business 

(25:59) How to structure your launch events so people can't wait to buy from you 

(31:40) The mindset shifts that separate successful launchers from those who quit after one bad launch

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📚 Resources Mentioned:

＞＞ The Launch Lounge Agency Application

＞＞ Other episodes you might like: 309. From $3K to $13K: The Simple Funnel Fixes That Tripled Laura’s Launch

＞＞ Other episodes you might like: 308. The 7 Biggest Myths About Growth and Scaling

＞＞ Other episodes you might like: 307. 5 Ways to 10x Sales in Your Next Launch

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🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️

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Rate, Review, & Follow on Apple Podcasts

“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!

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