315. Why Ads Feel Risky (and How to Make Them Predictable)

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Salome Schillack

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I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY | YOUTUBE

Turn Your Facebook Ads From Slot Machine to Money-Making System

Here's the truth bomb nobody wants to hear: ads don't actually make you money. 🚀

What they do is amplify what's already working in your business (or shine a spotlight on what's broken). If your funnel converts, ads will scale it beautifully. But if there are cracks in your system, ads will expose them faster than you can say “cost per lead.”

I know that sinking feeling when you hit publish on a new Meta ads campaign. The butterflies, the crossed fingers, the desperate hope that this time will be different. But here's what I've learned after managing nearly $7 million in Facebook and Instagram ads specifically for online course creators: ads stop feeling like gambling the moment you understand the recipe.

Most of us didn't learn online marketing in one tidy package. We pieced it together from different courses on email marketing, webinars, launching, and yes, running ads. Every course delivered what it promised, but nobody connected all the dots to show us how these pieces create a system that produces predictable sales. We learned the technical setup but missed the bigger picture of how ads feed a funnel that actually converts.

If ads feel risky to you right now, it's not your fault. We've all been sold this patchwork of disjointed strategies. And without the full system in place, you're basically putting money into a machine and hoping you win.

“Ads don't fix broken funnels. Ads don't fix unclear offers. Ads don't fix inconsistent nurture. What they do is amplify. And when you treat them like a system instead of a shortcut, that's when they finally become predictable.”

🔥 In This Episode:

  • Discover why ads feel like a gamble (and how to eliminate that uncertainty from your Facebook ads strategy)
  • Uncover the myth of ads as a quick fix and what you need in place before scaling with Meta ads
  • Learn the three-ingredient recipe that transforms ads from risky to predictable for online course creators
  • Master the numbers you need to track to make Instagram ads and Facebook ads work consistently in your coaching business

Grab your favorite coffee and settle in—you're about to understand why your previous ad campaigns didn't work and exactly how to fix them this time. ☕️

💚 💚 💚 

Salome

Ads attracted clicks but not buyers? Join my FREE masterclass “The 3 Reasons Your Ads Failed Before & How to Fix Them This Time” and discover the hidden funnel leaks killing 70% of your leads + the 5 metrics that actually matter for course sales. Save your spot at thelaunchlounge.com/freeclass 💫


⏱️ Chapter Guide:

(00:00) The surprising truth about Facebook ads that most online course creators miss—and why they're amplifiers, not magic beans

(13:19) Why the “ads as quick fix” myth destroys course creator budgets (and who's perpetuating this expensive lie)

(20:22) The three-ingredient recipe that transforms Meta ads from gambling into your most predictable marketing system


📚 Resources Mentioned:

>> Free Masterclass: The Three Reasons Your Ads Failed Before

>> Other episodes you might like: 314. Stop Chasing $1 Leads – Here’s What to Do Instead

>> Other episodes you might like: 313. Why Pretty Ads Fail (and What Makes Creatives Convert)

>> Other episodes you might like: 312. From Ad to $ in the Bank: Funnels Demystified


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


Rate, Review, & Follow on Apple Podcasts

“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


Get Your First List Building Ad Up Without Wasting Money!

Free 5-Day Facebook And Instagram Ads Training 

We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

A woman sits at a wooden desk by a window, smiling as she writes in a notebook with a laptop open in front of her, enjoying the predictability of her bright, plant-filled space decorated with simple pottery.

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Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

A woman sits at a wooden desk by a window, smiling as she writes in a notebook with a laptop open in front of her, enjoying the predictability of her bright, plant-filled space decorated with simple pottery.

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