315. Why Ads Feel Risky (and How to Make Them Predictable)

posted by:

Salome Schillack

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY | YOUTUBE

Turn Your Facebook Ads From Slot Machine to Money-Making System

Here's the truth bomb nobody wants to hear: ads don't actually make you money. 🚀

What they do is amplify what's already working in your business (or shine a spotlight on what's broken). If your funnel converts, ads will scale it beautifully. But if there are cracks in your system, ads will expose them faster than you can say “cost per lead.”

I know that sinking feeling when you hit publish on a new Meta ads campaign. The butterflies, the crossed fingers, the desperate hope that this time will be different. But here's what I've learned after managing nearly $7 million in Facebook and Instagram ads specifically for online course creators: ads stop feeling like gambling the moment you understand the recipe.

Most of us didn't learn online marketing in one tidy package. We pieced it together from different courses on email marketing, webinars, launching, and yes, running ads. Every course delivered what it promised, but nobody connected all the dots to show us how these pieces create a system that produces predictable sales. We learned the technical setup but missed the bigger picture of how ads feed a funnel that actually converts.

If ads feel risky to you right now, it's not your fault. We've all been sold this patchwork of disjointed strategies. And without the full system in place, you're basically putting money into a machine and hoping you win.

“Ads don't fix broken funnels. Ads don't fix unclear offers. Ads don't fix inconsistent nurture. What they do is amplify. And when you treat them like a system instead of a shortcut, that's when they finally become predictable.”

🔥 In This Episode:

  • Discover why ads feel like a gamble (and how to eliminate that uncertainty from your Facebook ads strategy)
  • Uncover the myth of ads as a quick fix and what you need in place before scaling with Meta ads
  • Learn the three-ingredient recipe that transforms ads from risky to predictable for online course creators
  • Master the numbers you need to track to make Instagram ads and Facebook ads work consistently in your coaching business

Grab your favorite coffee and settle in—you're about to understand why your previous ad campaigns didn't work and exactly how to fix them this time. ☕️

💚 💚 💚 

Salome

Ads attracted clicks but not buyers? Join my FREE masterclass “The 3 Reasons Your Ads Failed Before & How to Fix Them This Time” and discover the hidden funnel leaks killing 70% of your leads + the 5 metrics that actually matter for course sales. Save your spot at thelaunchlounge.com/freeclass 💫


⏱️ Chapter Guide:

(00:00) The surprising truth about Facebook ads that most online course creators miss—and why they're amplifiers, not magic beans

(13:19) Why the “ads as quick fix” myth destroys course creator budgets (and who's perpetuating this expensive lie)

(20:22) The three-ingredient recipe that transforms Meta ads from gambling into your most predictable marketing system


📚 Resources Mentioned:

>> Free Masterclass: The Three Reasons Your Ads Failed Before

>> Other episodes you might like: 314. Stop Chasing $1 Leads – Here’s What to Do Instead

>> Other episodes you might like: 313. Why Pretty Ads Fail (and What Makes Creatives Convert)

>> Other episodes you might like: 312. From Ad to $ in the Bank: Funnels Demystified


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


Rate, Review, & Follow on Apple Podcasts

“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


Get Your First List Building Ad Up Without Wasting Money!

Free 5-Day Facebook And Instagram Ads Training 

We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

A woman sits at a wooden desk by a window, smiling as she writes in a notebook with a laptop open in front of her, enjoying the predictability of her bright, plant-filled space decorated with simple pottery.

follow @the_launch_lounge

Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

A woman with an afro hairstyle smiles while sitting at a desk with a microphone, headphones around her neck, and a laptop nearby, recording podcast content strategy for online course creators 2026 in a bright, cozy room.

Business, Podcast

335. What You Can Expect in 2026

Uncover the podcast content strategy for online course creators 2026 to connect more deeply with your audience.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman with long gray hair and glasses sits at a table in a modern kitchen, half-working through Christmas as she writes in a notebook while looking at her laptop. Focused, she wears a green shirt over a white top.

Inspiration, Podcast

334. Stop Half-Working Through Christmas

Discover how to actually rest this holiday using the Clock Out CEO Checklist—without your business falling apart. (156 characters)

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman in athletic wear sits on a yoga mat indoors, stretching her arm overhead while recording herself with a camera on a tripod—showcasing holiday work balance amid cozy home decor, including a sofa and potted plant.

Business, Podcast

333. Still Not Making ‘Quit My Job’ Money? This Might Be Why

Discover why you’re running the wrong business model—and how to build one that actually fits your life.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman with curly hair in a tan blazer holds a microphone and gestures while speaking in front of a blurred indoor background, sharing tips on Christmas productivity and working during holidays.

Business, Podcast

332. 3 Signs You’re Ready to Scale (And 3 Signs You’re Not)

Learn when to scale your online course business with Facebook ads to avoid costly mistakes and improve your ROAS.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman with curly hair smiles and gestures while sitting at a desk with a laptop, speaking to a smartphone on a tripod, sharing tips on how to stop half-working through Christmas in a bright, modern room.

Business, Podcast

331. If I Had to Start Over Again: What I’d Do Differently in 2025

Learn how to build a profitable online course business from scratch in 2026 with essential strategies and fresh insights.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A person typing on a laptop at a desk in a sunlit office, large windows framing a city view—showing holiday productivity as they keep half-working through Christmas. A pen holder and papers are also on the desk.

Business, Podcast

330. Your “One More Launch” Is Keeping You Stuck

Discover how to build consistent income through strategic list building without the feast-or-famine cycle.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman with curly red hair, wearing a striped shirt and shorts, sits cross-legged on a bed while smiling and using a laptop. The modern room's blue accents hint at her resolve to stop half-working through Christmas and fully unwind.

Business, Podcast

329. Your 2026 Success Map Starts NOW: My Planning Process Revealed

Discover effective business planning for ADHD entrepreneurs that breaks free from traditional methods and enhances productivity.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman sits at a table covered with various fruits and vegetables, filming herself with a smartphone on a tripod, sharing tips for Christmas productivity in a bright, modern kitchen.

Inspiration, Podcast

328. The Comparison Trap: What to Do When Everyone Else Seems Further Ahead

Learn how to stop comparing yourself to other course creators and focus on your unique journey to success.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A person types on a laptop at a white desk decorated with flowers, a notebook, and coffee in a pink cup—an inspiring setup for DIY business ideas or seeking business help. The laptop screen is blank, ready for new ventures.

Business, Podcast

327. The Real Cost of DIY: When to Invest in Help for Your Business

Discover when to hire help for your online business without overspending or burning out. Strategic growth starts here.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Connect with us on

facebook

Join our vibrant Community of course creators on Instagram and let's build our Freedom Empires together.

Check out OUR 

Insta

stay a while + read

The Blog

elsewhere:

Connect