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The Launch That Changed Everything (And Proved Ads Actually Work)

What if the difference between your struggling side hustle and a wildly profitable online course business was just one ad? 🚀

I'm taking you back to 2017 when I was still moonlighting as a Facebook ads manager after my pharmaceutical rep day job. I'd tried running Meta ads for real estate agents, bookkeepers, and even a jewelry maker—and honestly? None of them worked particularly well. I knew the technical stuff, sure, but I hadn't yet cracked the code on what actually makes ads profitable for online courses.

Then I met Samantha (not her real name). She had a 50K Instagram following, a podcast, and a $200 course she sold 2-3 times a year. When she handed me a $7,000 ad budget for one month, I nearly fell off my chair. But what happened next changed everything I thought I knew about Facebook ads and Instagram ads for course creators. That single campaign turned $7K into $91,000 in sales—with just one lead magnet and two email sequences.

This wasn't luck. It wasn't a massive team or fancy funnel. It was proof that when your marketing aligns with the right ad strategy, scaling your online course becomes a predictable, repeatable system.

“Once you have a funnel that converts, you are only limited by how much money you can spend on the front end with ads.”

🔥 In This Episode:

• Discover the exact campaign structure that turned $7K into $91K in one month
• Learn why technical ad skills alone won't make you money (and what actually will)
• Understand the difference between struggling with ads and building a profit machine
• Uncover the formula for knowing if your funnel is ready to scale with Meta ads
• Get the insider story that made me believe in the power of ads for course creators

Grab your favorite coffee and settle in—this is the story that flipped the switch in my brain about what's possible with ads. ☕️

💚 💚 💚 

Salome

✨ Stomach clench every time you think about ads? Stop letting fear keep you stuck! Scale with Ads makes your funnel profit-ready BEFORE you spend a dollar – so you'll know mathematically if your campaigns will work. Beta enrollment opens with 6 weeks live mentoring. Join at thelaunchlounge.com/join 💫

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⏱️ Chapter Guide:

(00:00) The one ad that bridged the gap between side hustle and $91K in sales 

(03:12) Why knowing the technical side of Facebook ads wasn't enough to get results 

(06:03) The moment everything changed: A $7K budget that seemed completely insane 

(08:46) The exact campaign structure that turned cold traffic into $91K buyers 

(11:47) How to know if your funnel is ready to scale with profitable Meta ads

(14:30) Why your marketing matters more than your ads manager's button-pushing skills 

(17:15) The critical difference between testing ads and having a proven profit formula 

(20:45) From $91K to breaking $100K: What happened when we scaled the winning system 

(24:20) How to move from “ads terrify me” to confidently generating leads every day 

(27:50) Your next step to building a predictable, scalable online course business

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📚 Resources Mentioned:

＞＞Scale with Ads

＞＞ Other episodes you might like: 317. Are Ads Dead? Not If You Do This

＞＞ Other episodes you might like: 316. Stop Fearing Tech: How to Take Back Control Now

＞＞ Other episodes you might like: 315. Why Ads Feel Risky (and How to Make Them Predictable)

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🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️

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Rate, Review, & Follow on Apple Podcasts

“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!

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