320. Salome Answers Your Burning Ads Questions

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Salome Schillack

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I help coaches, creators, consultants and experts turn what they know into a business that reaches more people, makes more sales, and gives them more freedom.

Through The Launch Lounge, I teach you how to attract the right people, turn more of them into buyers, and build smarter systems for profitable growth.

So you can make a bigger impact — without your business taking over your life.

Hi, I'm Salome

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Why Does Growing Your Business Feel So Much Harder Than It Should?

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Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

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follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

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Stop Letting Facebook Ads Roadblocks Keep You Stuck at Your Current Revenue

Tired of waiting for the “perfect time” to run Facebook ads? 🚀

Here's the uncomfortable truth: Meta is always going to change. The algorithm will shift. iOS will roll out another update. And while you're waiting for ideal conditions, other course creators are scaling to six and seven figures because they learned how to adapt instead of wait.

I've spent 10 years running Facebook and Instagram ads, and I've seen it all. Account shutdowns at 5 AM. Mysterious disapprovals. Ads that worked beautifully suddenly tanking. And you know what? Every single one of these frustrations has a solution that doesn't involve giving up on Meta ads entirely.

In this episode, I'm walking you through the four most common Meta ads frustrations that stop course creators dead in their tracks. More importantly, I'm showing you exactly how to navigate each one so you can build an ad strategy that actually works for where you're at right now—not where you wish you were.

“Your energy is precious. Choose carefully who you give it to. If Meta shutdowns or account issues are draining your energy and preventing you from stepping into your power and running ads so you can build your business, then just go around it.” ✨

🔥 In This Episode:

  • Discover the exact steps to take when Meta disables your account (spoiler: stop negotiating with the algorithm and take back your power)
  • Learn why your previously successful ads suddenly stopped working and the three specific things to check first
  • Find out if algorithm changes are really worth worrying about (hint: I've seen ONE major change in 10 years that truly impacted results)
  • Understand why hiring an ads manager didn't work and what you actually need to master before scaling with paid traffic

Grab your favorite coffee and let's dive into this strategy session together! ☕️

💚 💚 💚 

Salome

✨ Stomach clench every time you think about ads? Stop letting fear keep you stuck! Scale with Ads makes your funnel profit-ready BEFORE you spend a dollar – so you'll know mathematically if your campaigns will work. Beta enrollment opens with 6 weeks live mentoring. Join at thelaunchlounge.com/join 💫


⏱️ Chapter Guide:

(00:00) The surprising truth about Meta ads that most course creators miss—and why perfect timing doesn't exist

(03:45) Why account shutdowns and disapprovals happen (and the power move that gets you running ads again in 24 hours)

(12:07) Understanding ad performance fluctuations: The real reasons your winning ads suddenly stopped converting

(19:12) Overcoming fear of algorithm changes—plus the only major update in 10 years that truly impacted ad performance

(22:06) The importance of organic engagement when scaling with paid traffic (and why your ads manager couldn't make it work)

(24:55) Scaling success with ads: The mindset shift that separates six-figure launchers from those stuck in the organic content hamster wheel


📚 Resources Mentioned:

>> Scale with Ads

>> The Launch Lounge Podcast

>> Other episodes you might like: 319. Why Most Course Creators Waste Money on Ads (And What Actually Works)

>> Other episodes you might like: 318. How One List-Building Ad Made $91K in Sales

>> Other episodes you might like: 317. Are Ads Dead? Not If You Do This Instead


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


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“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


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Free 5-Day Facebook And Instagram Ads Training 

We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

Salome, with shoulder-length curly hair, sits on a cream-colored couch in a white sleeveless top and green pants, smiling as she works on Ads Questions for an advertising project. A leafy plant adds freshness to the background.

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Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

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