34. Troubleshooting Your Ads to Know How to Improve Your Results

posted by:

Salome Schillack

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

Transform Your Ad Performance from Guesswork to Guaranteed Results

Ready to stop feeling overwhelmed by your Facebook ad metrics and finally understand what's working (and what's not)? 🚀

If you're like most course creators, you've probably stared at your Facebook ads dashboard wondering if your results are “good enough” or if you should change something. Today, we're breaking down the exact framework I use with my 7-figure clients to diagnose and improve their ad performance – but in a way that won't make your head spin!

In this episode, I'm sharing the four key metrics that actually matter (and you can forget about the rest!). No more second-guessing or wondering if you're wasting your ad spend. Just clear, actionable insights you can use to improve your results starting today.

“If you're getting the results you want, the other numbers really don't matter. They're just complementary.” ✨

🔥 In This Episode:

  • Master the four essential metrics that determine if your ads are truly working
  • Learn the industry benchmark for CPM in the online education space (and why it matters)
  • Discover how to diagnose whether your audience targeting or ad creative needs fixing
  • Get the exact conversion rates you should aim for at each stage of your funnel

Grab your morning coffee and your notebook – we're about to demystify Facebook ads in a way that finally makes sense! ☕️

💚 💚 💚 

Salome

Ready to get your offers in front of people who actually want to buy from you (even If you've never touched Ads Manager)? Launch your First List-Building Ad in 5 Days – No Money Wasted, No Tech Headaches – Get the FREE Training HERE


⏱️ Episode Timestamps:

[00:00] – Introduction and Welcome 

[01:02] – Key Metrics for Ad Performance 

[05:58] – Understanding CPM and Its Importance 

[06:19] – Analyzing Click-Through Rates 

[08:36] – Evaluating Landing Page Conversion Rates


📚 Resources Mentioned:

>> Free 5-Day Facebook & Instagram Ads Training

>> Facebook Business Manager

>> Go to The Launch Lounge

>> Other episodes you might like: 33. Day Fourteen: Everything You Need to Create Before You Can Set Up An Ad

>> Other episodes you might like: 32. Day Thirteen: What is the Facebook pixel and why do I need it?

>> Other episodes you might like: 31. Day Twelve: How to Set Up a Retargeting Ad


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


Rate, Review, & Follow on Apple Podcasts

“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


Get Your First List Building Ad Up Without Wasting Money!

Free 5-Day Facebook And Instagram Ads Training 

We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

On a light pink background, a desk calendar flips from January to April 2019. With its yellow stand, it highlights weekends in red—like a perfectly organized plan for course creators managing Facebook Ads Troubleshooting.

follow @the_launch_lounge

Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

Podcast

300. Stop Doing This Today if You Want To Grow

Discover how to identify the 11 hidden blockers keeping you stuck despite working harder than ever.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Business, Podcast

299. Fix This First If You Want More Time

Discover how to build time awareness instead of just managing tasks without burnout or guilt.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Marketing, Podcast

298. The Trust Recession Is Tanking Your Sales. Here’s How to Adapt

Discover how to rebuild audience trust using transparency without overwhelming tactics.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Business, Podcast

297. Is AI the Funnel Builder of the Future?

Discover why step-by-step is dead and what deep scaling strategy works for profitable growth.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Business, Podcast

296. Seasonal Sales Slumps. How to Thrive When Everyone Else Slows Down

Discover how to turn slow periods into growth opportunities using proven strategies without panic.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Business, Podcast

295. Finding the Hidden Profit in Your Business with Jamie Trull

Discover how to keep more money without raising prices using proven profit strategies for online businesses.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Marketing, Podcast

294. Is My List Burnt Out? How to Know

Discover how to revive unengaged subscribers using proven re-engagement strategies without wasting ad spend.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Business, Podcast

293. Do It Once, Then Hand It to Your VA: An Easy Guide

Learn the 3-step delegation framework that helps you buy back 35+ hours per week using virtual assistants.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Business, Podcast

292. Hiring a Coach? Here’s the Pitfalls to Avoid

Discover how to avoid the 6 red flags that waste thousands without getting real business results.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Connect with us on

facebook

Join our vibrant Community of course creators on Instagram and let's build our Freedom Empires together.

Check out OUR 

Insta

stay a while + read

The Blog

elsewhere:

Connect