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The Volume Trap That's Quietly Filling Your Email List With Leads Who Never Buy

Ready to stop attracting freebie seekers and start filling your email list with leads who actually buy your online course? 🚀

The Meta ads game has shifted again — and if you're still optimising for cheap clicks and high lead volume, you're quietly filling your email list with people who'll never open your emails, click your offers, or buy your courses. Between Apple's privacy updates and Meta's brand-new Andromeda algorithm, the platform has gone almost completely blind to what happens once someone leaves the news feed and lands on your funnel.

In Part 1 of this Meta ads series, I'm pulling back the curtain on the exact conversation I've been having with my mentoring students and my Scale with Ads beta testers about what's actually working right now. We're talking about the difference between volume and value, the one performance-goal setting most course creators get wrong, and how to use Value Rules to claw back control inside Advantage Plus audiences.

Whether you're running Facebook ads to fill a webinar, an Instagram ad campaign for a low-ticket offer, or building your list ahead of your next launch, this episode gives you the foundational shift that protects your ad spend and brings in the kind of high-quality leads who actually buy.

“Meta is getting blinder and blinder to what happens when people are not on the platform — so we have to get smarter about telling the algorithm what a good lead actually looks like.” ✨

🔥 In This Episode:

• Discover why the Andromeda algorithm is making Meta less effective at finding buyers (and what to do about it)
• Master the critical difference between “Maximise Number of Leads” and “Maximise Number of Conversion Leads”
• Apply Value Rules inside your ad sets to get back control over who Meta puts your ads in front of
• Run a quick email-list audit that instantly reveals whether your ads are attracting buyers or freebie seekers

Pour yourself a cuppa, pop in your earbuds, and let's geek out on what's working in Meta ads right now. ☕️

💚 💚 💚 

Salome

Ready to get off the content treadmill? Ads Foundations opens May 26th – the step-by-step Meta ads training that fills your list with hot leads ready to buy. Waitlisters get FREE personal ads & funnel audits from my team. Join at thelaunchlounge.com/waitlist 💫

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⏱️ Chapter Guide:

(00:00) Why today's episode feels different (and a behind-the-scenes life update)

(03:30) The 24-hour emergency that reminded me why I built this business in the first place

(10:10) The freedom you forget about until something forces you to remember it

(12:54) What's coming inside Ads Foundations (and the waitlist bonus you don't want to miss)

(15:11) The AI workflow I'm using to organise 10 years of ad strategy into one place

(18:51) Meet Andromeda — the algorithm shift making Meta blinder to your actual conversions

(21:30) Top of funnel vs bottom of funnel: the breakdown every list builder needs to understand right now

(24:30) “Maximise Number of Leads” vs “Maximise Number of Conversion Leads” — the costly setting most course creators get wrong

(27:30) The Value Rules trick that hands you back control inside Advantage Plus audiences

(30:00) The email-address test that exposes whether your ads are pulling in buyers or freebie seekers

(31:09) What's coming in Part 2: ABO vs CBO testing and letting your creative do the targeting

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📚 Resources Mentioned:

＞＞ The Launch Lounge Ads Foundations Waitlist

＞＞ Notebook LM

＞＞ Other episodes you might like: 351. What AI Can't Do For Your Business (And What It's Actually Good For)

＞＞ Other episodes you might like: 350. Passive Income Isn't Passive. Here's the Truth.

＞＞ Other episodes you might like: 349. The Launch Mistake That’s Costing You the Most

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“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

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