39. The One Book on Marketing You Should Read if You Want to Succeed

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Salome Schillack

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

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I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

Master Marketing Psychology Without the Bro-Marketing Tactics

Ready to transform your course marketing from “hoping it works” to “knowing exactly why it works”? This episode unpacks the psychology behind why people say “yes” to your offers (and why they sometimes don't!) 🚀

If you're tired of throwing marketing spaghetti at the wall and watching nothing stick, this episode is your breakthrough moment. I'm sharing my most-loved marketing book that's so dog-eared and highlighted, it looks like it's been through a war zone! This isn't just another marketing tactic – it's the psychology behind WHY all those tactics work (or don't).

As course creators, we often get caught up in the latest marketing trends without understanding the timeless principles that make people take action. Today, I'm breaking down the six fundamental laws of influence that will transform how you think about your lead magnets, launches, and everything in between.

“We give, we always say lead with value. Give your best stuff away for free. Give away so much great content that people say, ‘Wow, if this is what she gives away for free, I can't wait to see what she charges for.'” ✨

🔥 In This Episode:

  • Discover the psychology behind why your ideal clients say “yes” (or “not yet”)
  • Master the six laws of influence that make marketing feel natural and authentic
  • Learn how to ethically apply these principles to your course launches
  • Transform your free content strategy using the law of reciprocation
  • Unlock the secret to making social proof work harder for your business

Grab your favorite highlighter and that notebook you save for the really good stuff – this episode is packed with marketing gold you'll want to reference again and again! ☕️

💚 💚 💚 

Salome

Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at thelaunchlounge.com/getmyadup 💫


⏱️ Episode Timestamps:

[00:00] – Introduction 

[03:10] – Understanding Cialdini's Influence Principles 

[05:54] – The Law of Reciprocation in Marketing 

[09:12] – Commitment and Consistency: Building Loyalty 

[12:03] – Harnessing Social Proof for Success 

[14:55] – The Power of Liking and Authority 

[15:24] – Creating Urgency with Scarcity


📚 Resources Mentioned:

 >> “Influence: The Psychology of Persuasion” by Robert Cialdini

>> Go to The Launch Lounge

>> Free 5-Day Facebook & Instagram Ads Training

>> Email Contact: podcast@thelaunchlounge.com

>> Other episodes you might like: 38. One Mindset Shift That Will Triple Your Results

>> Other episodes you might like: 37. How To Write Copy That Converts

>> Other episodes you might like: 36.Three Stages of Effective Marketing:


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


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Get Your First List Building Ad Up Without Wasting Money!

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We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

A person seated on a light-colored sofa, immersed in marketing psychology for course creators, works on a laptop while wearing a white shirt and blue jeans. An open photo book rests beside them, enhancing the bright and minimalist setting.

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Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

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