40. Overview of a Product Launch Strategy

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Salome Schillack

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Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

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I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

Your Complete Roadmap from List Building to Launch Success

Ready to stop throwing spaghetti at the wall with your course launches and start seeing predictable results? 🚀

If you've been jumping from one launch strategy to another without seeing consistent results, you're not alone. Most course creators miss the crucial connection between their pre-launch activities and their actual launch success. Today, I'm pulling back the curtain on the exact 3-phase launch formula I've used to help countless course creators create predictable, profitable launches – without the overwhelm or confusion.

After 7+ years of managing launches for some of the biggest names in the online course world, I've discovered that successful launches aren't about working harder or adding more fancy elements – they're about executing the right activities at the right time in the right order.

“It is not by working harder. It is by doing these basic things the best possible way, measuring the results and then repeating what you did with small tweaks to make it better.” ✨

🔥 In This Episode:

  • Master the three essential phases every profitable launch needs (and why missing any one of them tanks your results)
  • Discover the perfect timeline for each launch phase to maximize your success
  • Learn which ads to run during each phase for optimal results (and what to give your ads manager to make it happen)
  • Uncover why your email list stays full of freebie-seekers (and how to fix it with the right runway strategy)

Grab your favorite chai latte and join me for this strategic deep-dive into creating launches that actually work! ☕️

💚 💚 💚 

Salome

Ready to get your offers in front of people who actually want to buy from you (even If you've never touched Ads Manager)? Launch your First List-Building Ad in 5 Days – No Money Wasted, No Tech Headaches – Get the FREE Training HERE.💫


⏱️ Episode Timestamps:

[00:00] – Introduction to Online Course Launch Strategies 

[02:50] – Understanding the Three Phases of a Launch 

[06:11] – The Runway Phase: Building Your Audience 

[09:03] – The Pre-Launch Phase: Engaging Your Audience 

[11:49] – The Launch Phase: Overcoming Objections 

[15:07] – Timeline and Preparation for Launch 

[18:01] – Ad Strategies for Each Phase 

[21:05] – Final Thoughts and Next Steps

📚 Resources Mentioned:

>> Go to The Launch Lounge

>> Free 5-Day Facebook & Instagram Ads Training

>> Robert Cialdini's Book: Influence

>> Other episodes you might like: 39. The One Book on Marketing You Should Read if You Want to Succeed

>> Other episodes you might like: 38. One Mindset Shift That Will Triple Your Results

>> Other episodes you might like: 37. How To Write Copy That Converts


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


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Salome Schillack in a blue dress and white blazer sits in a modern office, wearing earbuds. As she gestures with one hand, she discusses her 3-phase online course launch strategy. A table with decorative glassware is in the background, and a computer and tripod are on the desk in front of her.

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Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

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