42. Using Your CRM To Know Where Your Buyers Come From

posted by:

Salome Schillack

Listen on..

Discover the Secret to Making Your Ad Spend Actually Drive Sales

Ready to stop wasting money on leads that never buy and start focusing on the marketing that actually fills your course? 🚀

Ever feel frustrated watching your email list grow while your sales stay flat? You're not alone. Many course creators get caught up chasing cheap leads without understanding which marketing efforts actually convert to sales. In today's episode, I'm sharing my agency's insider process for tracking where your buyers really come from – so you can stop throwing money at marketing that doesn't work and start scaling what does.

This episode is perfect for course creators who are tired of guessing which lead magnets are working and ready to make data-driven decisions that boost their bottom line.

“It's not a cheap lead that is the best lead. It's the lead that leads to a sale that is the best lead.” ✨

🔥 In This Episode:

Discover how to reverse engineer your sales to identify your most profitable lead magnets
Learn three powerful ways to track where your buyers actually came from
Master the simple CRM tagging system that reveals your real conversion path
Understand why chasing cheap leads might be killing your profitability

Grab your favorite chai latte and join me for this strategy-packed episode that will transform how you think about your marketing funnel! ☕️

💚 💚 💚

Salome

Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at thelaunchlounge.com/getmyadup 💫

⏱️ Episode Timestamps:

[00:00] – Introduction

[02:54] – Reverse Engineering Sales through Lead Magnets

[06:13] – Tracking Sales with CRM and Custom Conversions

[12:45] – Wrap-up

📚 Resources Mentioned:

>> ActiveCampaign

>> ConvertKit

>> Infusionsoft

>> Facebook Ads Custom Conversions

>> Free 5-Day Facebook & Instagram Ads Training

>> Support Email: podcast@thelaunchlounge.com

>> Other episodes you might like: 41. Ads That Increase Profits in Your Launch

>> Other episodes you might like: 40. Overview of a Product Launch Strategy

>> Other episodes you might like: 39. The One Book on Marketing You Should Read if You Want to Succeed

🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️

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“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”
Mtillie in Sweden

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Salome Schillack in a pink top sits at a desk with a computer, smiling and looking to the side. Behind her, a lamp, books, and flowers adorn the white cabinet in the bright room. Shes ready to track course sales from lead magnets with enthusiasm and precision.

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