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Stop Guessing, Start Planning: Your Guide to Smart Launch Ad Budgets

Tired of throwing spaghetti at the wall when it comes to your launch ad budget? 🚀

If you've ever felt overwhelmed trying to figure out exactly how much to spend on your course launch ads, you're not alone. Whether you're planning your first launch or scaling up to bigger numbers, today's episode breaks down the exact formulas and frameworks you need to budget confidently for your next launch – without breaking the bank or leaving money on the table.

As a course creator, you deserve to know exactly where your ad dollars are going and what kind of return you can expect. Let's demystify launch budgeting together and get you the clarity you need to move forward with confidence.

“The money's in the list – but you need to know exactly how much to invest to build that list strategically.” ✨

🔥 In This Episode:

• Calculate your perfect starter budget using the proven 1% rule
• Master the ROAS (Return on Ad Spend) formula to predict your launch revenue
• Discover the real truth about scaling your ad spend (and why bigger isn't always better)
• Learn the essential webinar budgeting formula that actually works
• Understand the critical conversion metrics that make or break your ad spend

Grab your calculator and your favorite chai latte – it's time to get crystal clear on your launch budget! ☕️

💚 💚 💚 

Salome

Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at thelaunchlounge.com/getmyadup 💫

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⏱️ Episode Timestamps:

[00:00] – Introduction 

[02:51] – Budgeting for Beginners: The 1% Rule 

[05:51] – Understanding Return on Ad Spend (ROAS) 

[12:11] – Scaling Your Launch Budget 

[15:10] – Webinar Budgeting Essentials

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📚 Resources Mentioned:

>> Go to The Launch Lounge

>> Free 5-Day Facebook & Instagram Ads Training

>> Other episodes you might like: 42. Using Your CRM To Know Where Your Buyers Come From

>> Other episodes you might like: 41. Ads That Increase Profits in Your Launch

>> Other episodes you might like: 40. Overview of a Product Launch Strategy

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“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

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