43. How Much to Budget for Your Launch Ads

posted by:

Salome Schillack

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

Stop Guessing, Start Planning: Your Guide to Smart Launch Ad Budgets

Tired of throwing spaghetti at the wall when it comes to your launch ad budget? 🚀

If you've ever felt overwhelmed trying to figure out exactly how much to spend on your course launch ads, you're not alone. Whether you're planning your first launch or scaling up to bigger numbers, today's episode breaks down the exact formulas and frameworks you need to budget confidently for your next launch – without breaking the bank or leaving money on the table.

As a course creator, you deserve to know exactly where your ad dollars are going and what kind of return you can expect. Let's demystify launch budgeting together and get you the clarity you need to move forward with confidence.

“The money's in the list – but you need to know exactly how much to invest to build that list strategically.” ✨

🔥 In This Episode:

  • Calculate your perfect starter budget using the proven 1% rule
  • Master the ROAS (Return on Ad Spend) formula to predict your launch revenue
  • Discover the real truth about scaling your ad spend (and why bigger isn't always better)
  • Learn the essential webinar budgeting formula that actually works
  • Understand the critical conversion metrics that make or break your ad spend

Grab your calculator and your favorite chai latte – it's time to get crystal clear on your launch budget! ☕️

💚 💚 💚 

Salome

Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at thelaunchlounge.com/getmyadup 💫


⏱️ Episode Timestamps:

[00:00] – Introduction 

[02:51] – Budgeting for Beginners: The 1% Rule 

[05:51] – Understanding Return on Ad Spend (ROAS) 

[12:11] – Scaling Your Launch Budget 

[15:10] – Webinar Budgeting Essentials


📚 Resources Mentioned:

>> Go to The Launch Lounge

>> Free 5-Day Facebook & Instagram Ads Training

>> Other episodes you might like: 42. Using Your CRM To Know Where Your Buyers Come From

>> Other episodes you might like: 41. Ads That Increase Profits in Your Launch

>> Other episodes you might like: 40. Overview of a Product Launch Strategy


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


Rate, Review, & Follow on Apple Podcasts

“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


Get Your First List Building Ad Up Without Wasting Money!

Free 5-Day Facebook And Instagram Ads Training 

We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

Salome Schillack in a blue dress stands in a bright kitchen, holding a mug and smiling. The kitchen features white cabinets, a silver oven, and a shiny silver faucet, with a champagne bottle in the background—a perfect setting after finalizing ad budget planning.

follow @the_launch_lounge

Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

A woman with blonde hair sits at a desk with a microphone and laptop, sharing tips on how to nail your marketing while speaking to a camera in a bright, modern room with shelves and books in the background.

Marketing, Podcast

336. The Only 2 Things That Matter if You Want to Nail Your Marketing

Discover the only 2 things that actually matter for consistent sales—without the endless strategy hopping.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman with an afro hairstyle smiles while sitting at a desk with a microphone, headphones around her neck, and a laptop nearby, recording podcast content strategy for online course creators 2026 in a bright, cozy room.

Business, Podcast

335. What You Can Expect in 2026

Uncover the podcast content strategy for online course creators 2026 to connect more deeply with your audience.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman with long gray hair and glasses sits at a table in a modern kitchen, half-working through Christmas as she writes in a notebook while looking at her laptop. Focused, she wears a green shirt over a white top.

Inspiration, Podcast

334. Stop Half-Working Through Christmas

Discover how to actually rest this holiday using the Clock Out CEO Checklist—without your business falling apart. (156 characters)

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman in athletic wear sits on a yoga mat indoors, stretching her arm overhead while recording herself with a camera on a tripod—showcasing holiday work balance amid cozy home decor, including a sofa and potted plant.

Business, Podcast

333. Still Not Making ‘Quit My Job’ Money? This Might Be Why

Discover why you’re running the wrong business model—and how to build one that actually fits your life.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman with curly hair in a tan blazer holds a microphone and gestures while speaking in front of a blurred indoor background, sharing tips on Christmas productivity and working during holidays.

Business, Podcast

332. 3 Signs You’re Ready to Scale (And 3 Signs You’re Not)

Learn when to scale your online course business with Facebook ads to avoid costly mistakes and improve your ROAS.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman with curly hair smiles and gestures while sitting at a desk with a laptop, speaking to a smartphone on a tripod, sharing tips on how to stop half-working through Christmas in a bright, modern room.

Business, Podcast

331. If I Had to Start Over Again: What I’d Do Differently in 2025

Learn how to build a profitable online course business from scratch in 2026 with essential strategies and fresh insights.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A person typing on a laptop at a desk in a sunlit office, large windows framing a city view—showing holiday productivity as they keep half-working through Christmas. A pen holder and papers are also on the desk.

Business, Podcast

330. Your “One More Launch” Is Keeping You Stuck

Discover how to build consistent income through strategic list building without the feast-or-famine cycle.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman with curly red hair, wearing a striped shirt and shorts, sits cross-legged on a bed while smiling and using a laptop. The modern room's blue accents hint at her resolve to stop half-working through Christmas and fully unwind.

Business, Podcast

329. Your 2026 Success Map Starts NOW: My Planning Process Revealed

Discover effective business planning for ADHD entrepreneurs that breaks free from traditional methods and enhances productivity.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman sits at a table covered with various fruits and vegetables, filming herself with a smartphone on a tripod, sharing tips for Christmas productivity in a bright, modern kitchen.

Inspiration, Podcast

328. The Comparison Trap: What to Do When Everyone Else Seems Further Ahead

Learn how to stop comparing yourself to other course creators and focus on your unique journey to success.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Connect with us on

facebook

Join our vibrant Community of course creators on Instagram and let's build our Freedom Empires together.

Check out OUR 

Insta

stay a while + read

The Blog

elsewhere:

Connect