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From Struggling Launch to Sustainable Success: A Real Behind-the-Scenes Story

Ready to discover how a “failed” $1,200 course launch transformed into a $500K evergreen empire in just 7 months? 🚀

Ever wonder what really happens behind those “overnight success” stories you see plastered all over social media? In this raw and honest conversation, course launch strategist Steph Taylor pulls back the curtain on her journey from having just $100 in her bank account to scaling a profitable evergreen funnel that's generated nearly half a million dollars in revenue.

This isn't your typical highlight reel – Steph shares the messy middle, the mindset struggles, and the exact numbers that made it all work. She proves that success isn't about having a massive email list or a huge ad budget – it's about testing, tweaking, and trusting the process.

“I've previously tried to evergreen a course that I hadn't live launched and that didn't work… In my mind I was like, ‘but evergreen doesn't work for me.' That was the story I was telling myself.” ✨

🔥 In This Episode:

• Discover how Steph turned a “failed” group program into a profitable $197 course by listening to her audience
• Learn the exact metrics that told her she was onto something (even with small launch numbers)
• Master her clever Google Calendar hack that achieved 38% webinar show-up rates
• Understand the scaling journey from spending $300/week to $35,000/week on ads
• Explore the mindset shifts required when rapid business growth happens

Grab your favorite afternoon drink and settle in for some real talk about what it takes to scale an online course! ☕️

💚 💚 💚 

Salome

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⏱️ Episode Timestamps:

[00:00] – Introduction to Overnight Success 

[02:56] – Steph's Journey to Launching Courses 

[05:52] – The Evolution of the Podcast Launch Plan 

[09:04] – Webinar Strategies and Success 

[11:50] – Understanding Launch Metrics 

[15:11] – Transitioning to Evergreen Launches 

[18:02] – Scaling the Evergreen Funnel

[21:05] – Mindset Challenges in Success 

[23:58] – The Importance of Downtime for Creativity 

[27:12] – Future Plans and Community Building

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📚 Resources Mentioned:

>> Steph's A-Z Podcast Launch Plan

>> Socialette Podcast

>> Connect with Steph

>> The Launch Lounge Membership

>> Other episodes you might like: 57. What's It Like Getting Live Coaching From Me? Snippets From a Call With The Launch Lounge Students

>> Other episodes you might like: 56. Ad Strategies To Get More Webinar Registrants

>> Other episodes you might like: 55. How To Uncover Your Ideal Customer's Hidden Needs With Zafira Rajan

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🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️

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“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!

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