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Stop the Facebook Ads Guessing Game: Your Detective's Guide to Ad Success

Ready to stop watching your ad budget disappear into the Meta void? Let's turn you into a Facebook ads detective! 🚀

Ever feel like running Facebook ads is like trying to solve a mystery with missing clues? You're not alone. As course creators, we often find ourselves staring at the ads manager, wondering if our ads are actually working or if we're just throwing money into a digital black hole. But here's the thing – just like solving any good mystery, you just need to know which clues to look for.

In this episode, I'm pulling back the curtain on the exact metrics that matter in your Facebook ads. No more second-guessing or wondering if you're looking at the right numbers. These are the same metrics we use in our agency to scale 6 and 7-figure course launches, simplified for course creators who want clear answers about their ad performance.

“Facebook ads can be like a murder mystery game sometimes. You watch as the blood flows out of your bank account, but you haven't yet found all the clues to know exactly who murdered your leads.” ✨

🔥 In This Episode:

• Decode your Cost Per 1000 Impressions (CPM) and learn what Facebook really thinks about your ads
• Master the difference between link clicks and unique link clicks (and why it matters for your budget)
• Discover the magic click-through rate that signals your message and audience are perfectly matched
• Learn the landing page conversion rate that could make retargeting ads unnecessary
• Get the exact daily budget and timeline you need for reliable ad testing

Grab your favorite detective notebook and a cup of coffee – we're about to crack the case of the profitable Facebook ad! ☕️

💚 💚 💚 

Salome

Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at thelaunchlounge.com/getmyadup 💫

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⏱️ Episode Timestamps:

[00:00] – Introduction and podcast review request 

[01:55] – Personal reflections on relaxation and digital detox 

[06:51] – Understanding Facebook Ads: The Murder Mystery Analogy 

[07:20] – Key Metrics: Cost Per Thousand Impressions (CPM) 

[11:32] – Analyzing Cost Per Unique Link Click 

[13:30] – Link Click Through Rate: A Critical Metric 

[16:22] – Landing Page Conversion Rate: Turning Clicks into Leads 

[18:14] – Magic Numbers for Ad Success 

[21:10] – Recap and Final Thoughts

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📚 Resources Mentioned:

>> Free 5-Day Facebook & Instagram Ads Training

>> Go to The Launch Lounge

>> Facebook Ads Manager

>> Other episodes you might like: 74. 3 Questions That Unlock Instant Growth In Your Business

>> Other episodes you might like: 73. How To Financially Recover From COVID-19

>> Other episodes you might like: 72. How To Make Money With $7 Sales

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🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️

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Rate, Review, & Follow on Apple Podcasts

“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!

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