80. Choosing the Perfect Topic For Your Lead Magnet

posted by:

Salome Schillack

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

Stop Wasting Time on Lead Magnets Nobody Wants

PReady to attract dream clients who can't wait to buy from you? Let's fix the #1 mistake course creators make with their lead magnets! 🚀

Ever notice how some course creators seem to effortlessly build their email list while others struggle to get signups – even with tons of valuable content? Here's the truth: it's not about creating more lead magnets or making them longer. It's about choosing topics that speak directly to what your ideal customers desperately want (not just what you think they need).

In this value-packed episode, I share the exact framework I use to help my clients choose lead magnet topics that consistently convert, including a real-life example of how one student transformed her results by making one simple shift in her approach.

“Your ideal customers don't go to bed at night wishing for a 40-page ultimate guide. They go to bed wishing for a specific solution to their most pressing problem.” ✨

🔥 In This Episode:

  • Discover why most lead magnets fail (and how to avoid this costly mistake)
  • Learn the two-part framework for choosing perfect lead magnet topics that attract qualified leads
  • Transform your existing content into lead magnets your audience actually wants
  • Understand the critical timing of different lead magnets in your funnel
  • See real examples of high-converting lead magnets from top course creators

Grab your favorite drink and join me as we demystify the art of creating lead magnets that bring in subscribers who are ready to buy! ☕️

💚 💚 💚 

Salome

Ready to turn your email list into a profitable asset? Join the waitlist for A-Lister and learn how to build a lucrative audience that's ready to buy! 


⏱️ Chapter Guide:

(00:00) Introduction and listener shoutouts 

(02:31) Why most lead magnets fail: A vet visit story 

(09:43) The first key to perfect lead magnet topics 

(24:53) Understanding your audience's real desires 

(32:25) Strategic timing of different lead magnets


📚 Resources Mentioned:

>> The Launch Lounge A-Lister

>> James Wedmore's Lead Magnet Strategy

>> Other episodes you might like: 79. How To Get Started With Facebook Ads Without Wasting Your Money

>> Other episodes you might like: 78. Three Ways To Make Money From Your Email List Now

>> Other episodes you might like: 77. How To Promote Your Podcast With Facebook Ads


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


Rate, Review, & Follow on Apple Podcasts

“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


A tablet showcases a banner reading FREE: Facebook & Instagram Ads Training with a note stating, Training Taken By Over 10,000 People. Surrounding it are office supplies like a plant and notebook. Dive into this transformative 5-Day Training today!.

Get Your First List Building Ad Up Without Wasting Money!

Free 5-Day Facebook And Instagram Ads Training 

We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

A person with long hair sits in the back of a vehicle, facing the beach and brainstorming lead magnet topics for course creators on their laptop. The ocean and sky stretch out in the background, creating a serene and relaxed atmosphere.

follow @the_launch_lounge

Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

A woman with light brown hair and blue eyes, wearing a vibrant blue sleeveless dress, smiles while leaning on a sofa where she reviews sales page tips. In the background, a dining table with brown chairs and a vase of pink flowers is visible.

Podcast, Sales

358. Your Sales Page Is Leaking Money If It’s Missing These 5 Things

Discover the 5 things every high-converting page needs — and the one mistake costing you sales. (137 characters)

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A smiling woman sits indoors at a table with makeup products, holding and pointing to a small jar while filming herself with a smartphone and ring light—showing how to stay relevant amid market change. A couch and plants are in the background.

Business, Podcast

357. The Market Changed. Here’s How You Have To Pivot To Stay Relevant

Discover what really died, why your market is still buying, and how to sell transformation, not information.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Stephanie May Willson, a young woman with long blonde hair, stands by a brick wall in a bright, airy room, wearing a light-colored sleeveless dress and holding a white mug as she smiles at the camera.

Inspiration, Podcast

356. 10+ Years as a Digital Creator: Stephanie May Willson Shares What She’s Learned

Explore why do my online course launches feel like a personal failure and learn to approach your business with curiosity and calm.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A smiling woman with glasses takes a selfie while sitting at a table with her laptop, coffee, and a potted plant, flashing a peace sign—ready to get attention on organic socials.

Ads, Podcast

355. Screw Organic Socials – Here’s How To Get Attention With Ads

Discover why my email list isn’t growing on social media and how to build a loyal audience beyond Instagram and Facebook.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A person holds a smartphone and takes a photo of a neatly arranged workspace with a red apple, glasses, flowers, color swatches, and stationery items—perfect for capturing eye-catching Design and Ad Creatives that demand Attention.

Ads, Podcast

354. Design Ad Creatives That Gets Attention – Here’s How

Discover why my Facebook ad creatives are not working and learn strategies tailored for course creators and coaches.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman in athletic wear stands in a room, holding a sneaker and gesturing toward it while filming herself for her master podcast page. The phone screen shows her presenting the shoe in a bright, home setting.

Ads, Podcast

353. Meta Ads – What’s Really Working Part 2 – ABO vs CBO

Discover the hidden reasons why are my Facebook ads getting low quality leads and improve your budget efficiency today.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman sits cross-legged on a yoga mat indoors, wearing black athletic clothing. Meditating with her hands on her knees, she uses a smartphone on a tripod with a ring light—showcasing what's really working for Meta Ads.

Ads, Podcast

352. Meta Ads – What’s Really Working Now Part 1

Discover why my Facebook ads only get freebie seekers and learn how to attract genuine buyers for your online courses.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman in a pink-and-white striped sunhat sits on a lounge chair at a tropical beach, working on her laptop and holding a drink, exploring AI for business as turquoise water and green islands create the perfect backdrop.

Business, Podcast

351. What AI Can’t Do For Your Business (And What It’s Actually Good For)

Discover the 4 things AI can’t do — and the 6 things it’s actually brilliant at for creators.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A smiling woman in an apron takes a selfie and waves in her flower shop, surrounded by colorful plants and flowers. A laptop, notebook, and camera on the counter hint at her creative approach to building passive income.

Business, Podcast

350. Passive Income Isn’t Passive. Here’s the Truth.

Explore why passive income isn’t working for my online course and discover the hidden challenges of creating sustainable income.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Connect with us on

facebook

Join our vibrant Community of course creators on Instagram and let's build our Freedom Empires together.

Check out OUR 

Insta

stay a while + read

The Blog

elsewhere:

Connect