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Master Marketing Psychology Without the Bro-Marketing Tactics
Ready to transform your course marketing from “hoping it works” to “knowing exactly why it works”? This episode unpacks the psychology behind why people say “yes” to your offers (and why they sometimes don't!) 🚀
If you're tired of throwing marketing spaghetti at the wall and watching nothing stick, this episode is your breakthrough moment. I'm sharing my most-loved marketing book that's so dog-eared and highlighted, it looks like it's been through a war zone! This isn't just another marketing tactic – it's the psychology behind WHY all those tactics work (or don't).
As course creators, we often get caught up in the latest marketing trends without understanding the timeless principles that make people take action. Today, I'm breaking down the six fundamental laws of influence that will transform how you think about your lead magnets, launches, and everything in between.
“We give, we always say lead with value. Give your best stuff away for free. Give away so much great content that people say, ‘Wow, if this is what she gives away for free, I can't wait to see what she charges for.'” ✨
🔥 In This Episode:
- Discover the psychology behind why your ideal clients say “yes” (or “not yet”)
- Master the six laws of influence that make marketing feel natural and authentic
- Learn how to ethically apply these principles to your course launches
- Transform your free content strategy using the law of reciprocation
- Unlock the secret to making social proof work harder for your business
Grab your favorite highlighter and that notebook you save for the really good stuff – this episode is packed with marketing gold you'll want to reference again and again! ☕️
💚 💚 💚
Salome
Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at thelaunchlounge.com/getmyadup 💫
⏱️ Episode Timestamps:
[00:00] – Introduction
[03:10] – Understanding Cialdini's Influence Principles
[05:54] – The Law of Reciprocation in Marketing
[09:12] – Commitment and Consistency: Building Loyalty
[12:03] – Harnessing Social Proof for Success
[14:55] – The Power of Liking and Authority
[15:24] – Creating Urgency with Scarcity
📚 Resources Mentioned:
>> “Influence: The Psychology of Persuasion” by Robert Cialdini
>> Free 5-Day Facebook & Instagram Ads Training
>> Email Contact: podcast@thelaunchlounge.com
>> Other episodes you might like: 38. One Mindset Shift That Will Triple Your Results
>> Other episodes you might like: 37. How To Write Copy That Converts
>> Other episodes you might like: 36.Three Stages of Effective Marketing:
🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️
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“Valuable and funny! ★★★★★
I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”
Mtillie in Sweden
Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).
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