08. Online Courses That Shifted My Business Results

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Salome Schillack

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I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

From Struggling Mom to 7-Figure Agency Owner: My Course Investment Journey

Ready to stop throwing money at random courses and start investing in the right education at the right time? 🚀

Ever wonder how successful course creators know exactly which programs to invest in? After spending thousands on online education over the past six years, I'm pulling back the curtain on the eight game-changing courses that actually moved the needle in my business – and more importantly, WHY they worked at those specific moments in my journey.

If you're feeling overwhelmed by all the course options out there or questioning whether you're investing in the right education at the right time, this episode is your permission slip to be more strategic (and patient!) with your learning journey.

“You cannot be super entrepreneur and super mom at the same time. Be present in every moment and just keep taking small steps forward every single day. You will figure it out.” ✨

🔥 In This Episode:

  • Discover why timing matters more than the actual course content when investing in your education
  • Learn how these 8 transformational courses aligned perfectly with different stages of my business growth
  • Understand the critical mindset shifts that turned my struggling business into a thriving agency
  • Get my honest take on which investments actually paid off (and which ones I should have waited on)
  • Find out what I'm investing in now as I scale to the next level

Grab your favorite notebook and settle in with your drink of choice – you'll want to take notes as I share the exact courses that shaped my journey from overwhelmed mom to successful course creator! ☕️

💚 💚 💚

 Salome

👉 Ready to position your course for maximum impact? Download my free “Your First $10K Course Launch” guide at thelaunchlounge.com/10k.


⏱️ Episode Timestamps:

[00:00] – Introduction & My Early Business Struggles 

[03:24] – The Birth of a Business Idea 

[07:30] – The Importance of Timing in Course Selection 

[08:26] – Course #1: The Coaching Institute Journey 

[12:36] – Course #2: Webinars That Convert 

[15:00] – Course #3: B-School & FB Ad Manager 

[18:37] – Course #4: Digital Marketing Certifications 

[20:59] – Course #5: Product Launch Formula 

[23:39] – Course #6: Tribe 

[25:32] – Course #7: Power Up Podcasting 

[27:23] – Course #8: Self-Coaching Scholars 

[30:13] – What I'm Investing in Now 

[32:36] – Final Thoughts & Action Steps


📚 Resources Mentioned:

>> The Coaching Institute (TCI)

>> Amy Porterfield's Digital Course Academy

>> Marie Forleo's B-School

>> Digital Marketer Lab Certifications

>> Jeff Walker's Product Launch Formula

>> Stu McLaren's Tribe

>> Pat Flynn's Power Up Podcasting

>> Brooke Castillo's Self-Coaching Scholars

>> Other episodes you might like: 04. Why Goal Setting is Not Working For You and How to Change That

>> Other episodes you might like: 05. 10 Key Questions to Ask Before Your Next Live Launch – Part 1

>> Other episodes you might like: 06. 10 Key Questions to Ask Before Your Next Live Launch – Part 2


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


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I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

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Close-up of a person typing on a laptop keyboard, likely researching online course investments. The person is wearing a beige blouse adorned with rings. The laptop rests on a pristine white desk.

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Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

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