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The “Be a Human” Marketing Strategy That's Outperforming Every Funnel Hack (And Why Ads Still Work When Social Media Doesn't)

Ready to stop treating every launch like a verdict on your worth and start running your business like a calm, curious scientist instead? 🚀

I have known Stephanie May Wilson for almost ten years, and watching her build her business has shaped the way I think about marketing more than almost anything else. She is an author, a podcaster, and a course creator who has been doing this since before the word “funnel” even existed — and in this episode she pulls back the curtain on what has actually kept her business alive and joyful for over a decade.

Here is the part I love: Stephanie built her very first funnel without ever taking a course on funnels, because there weren't any. She just asked herself the most human question possible — “what is the best way to talk to these people and actually serve them?” That instinct turned $7,000 in ad spend into a launch worth around $91,000, the moment that genuinely changed how I saw what was possible in this whole industry. And now, years later, she is circling back to that same truth: being a human is the secret sauce.

If you are a course creator stuck in the feast-and-famine cycle, terrified of wasting money on ads, and quietly exhausted by the pressure to perform on social media, this conversation is your permission slip. We talk about why ads can work even for a $37 journal, why Stephanie walked away from social media entirely and replaced it with $5-a-day engagement ads, and how to stop taking your launch results personally so you can finally fix what's broken without breaking your heart.

“I didn't create that funnel because I knew it would make $91,000. I knew I was talking to people, and they needed to know me before they were willing to buy anything.” ✨

🔥 In This Episode:

• Discover why the most successful thing you can do in your marketing is simply act like a human, not a guru
• Reframe every launch as a “hole in the hose” to fix, instead of a referendum on whether you're good enough
• Learn how Stephanie sells a $37 journal profitably with ads — and why the “low-ticket math doesn't work” rule is wrong
• Steal the original $5-a-day engagement ad strategy that lets you grow an audience without ever dancing for the algorithm

Grab your favorite cozy drink and settle in — this one is part marketing masterclass, part heart-to-heart between two old friends, and you'll want to take notes. ☕️

💚 💚 💚 

Salome

✨ Ready to stop being the bottleneck in your own growth? We're accepting 2 agency applications for course creators, coach or online expert doing 10K+ monthly. We're not just your ad team – we're growth partners who optimize your funnel, customer journey & scaling roadmap. Apply at thelaunchlounge.com/agency 💫

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⏱️ Chapter Guide:

(00:00) The reunion ten years in the making — and why Stephanie's story changed how I see marketing forever 

(02:42) How a blogger built a course (and a funnel) before “funnel” was even a word 

(05:06) The launch math nobody tells you: turning $7K in ad spend into a five-figure result 

(08:34) Why live launching quietly wrecks your self-worth — and the boundary Stephanie set to protect her heart 

(14:09) The moment I watched a client do the “impossible” and realized what's actually possible with ads 

(16:57) “Being a human is my new secret sauce” — the counterintuitive shift she's making after a decade 

(23:57) What stays the same when everything online keeps changing (and where to anchor your message) 

(27:23) The hole-in-the-hose method for fixing launches without taking the results personally 

(29:19) Selling a $37 journal with ads: how she broke the “low-ticket doesn't work” rule and won 

(32:46) Why she quit social media completely — and the $5-a-day engagement ad plan she runs instead 

(50:20) The permission slip: building a sustainable business your way, on your terms 

(01:00:21) Stephanie's parting wisdom — take bold risks, stay a scientist, and just be a human

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📚 Resources Mentioned:

＞＞ Stephanie May Wilson's home base —StephanieMayWilson.com (podcast, books, courses, and shop all linked here)

＞＞ Work with Stephanie one-on-one —StephanieMayWilson.com/coaching

＞＞ Ready for a reliable marketing system? Explore The Launch Lounge™

＞＞ Other episodes you might like: 355. Screw Organic Socials – Here's How To Get Attention With Ads

＞＞ Other episodes you might like: 354. Design Ad Creatives That Gets Attention – Here's How 

＞＞ Other episodes you might like: 353. Meta Ads – What's Really Working Part 2 – ABO vs CBO

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“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

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