142. Facebook and Instagram Ads Are Hotter Than Ever – Here’s Why

posted by:

Salome Schillack

follow @the_launch_lounge

I help coaches, creators, consultants and experts turn what they know into a business that reaches more people, makes more sales, and gives them more freedom.

Through The Launch Lounge, I teach you how to attract the right people, turn more of them into buyers, and build smarter systems for profitable growth.

So you can make a bigger impact — without your business taking over your life.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Why Does Growing Your Business Feel So Much Harder Than It Should?

Free 2-minute quiz for coaches, creators & experts

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

The Ultimate Guide for Course Creators Ready to Scale Without the Overwhelm

Ready to cut through the doom and gloom about Meta ads and discover why they're still your best path to scalable course revenue? 🚀

If you're like most course creators, you've been hearing endless chatter about iOS updates making Facebook ads “impossible” to use effectively. But what if that narrative is just noise? In this episode, I'm challenging the conventional wisdom and showing you exactly why Facebook and Instagram ads remain the most powerful, accessible, and profitable way for online course creators to build their audiences and scale their businesses – even in 2025.

I'll share why comparing today's ad platform to “the good old days” is the wrong approach, and how a simple mindset shift can unlock incredible growth opportunities that your competitors are too afraid to pursue.

“If we really sit down and compare the power of the platform we still have with Facebook and Instagram, we will all see that it is still the most powerful platform.” ✨

🔥 In This Episode:

  • Discover why Meta's reach still dwarfs all other platforms for finding your ideal course buyers
  • Learn how engagement ads can hack the algorithm for pennies on the dollar (starting at just $5/day!)
  • Uncover why the biggest hurdle to Facebook ads success isn't the tech—it's your mindset
  • Implement a strategic approach that builds warm audiences before asking for list signups
  • Transform your ad spend from an expense into a measurable investment with clear ROI tracking

Grab your coffee and join me for this myth-busting, strategy-packed episode that might just transform your entire approach to course marketing! ☕️

💚 💚 💚 

Salome

Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at thelaunchlounge.com/getmyadup 💫


⏱️ Chapter Guide:

(00:00) Introduction to why Facebook and Instagram ads are more powerful than ever 

(02:51) The evolution of technology and why resisting change limits your business growth 

(06:09) Personal stories that reveal why simplicity isn't always the answer in marketing 

(09:00) Why organic social media alone can't compete with strategic ad placement 

(11:54) Comparing advertising platforms: Why Meta still dominates the digital landscape 

(14:47) The surprising truth about what really makes Facebook ads challenging (hint: it's not the tech) 

(17:57) The $5/day strategy that builds warm audiences without breaking the bank 

(20:46) How to get started with A-Lister and transform your course marketing


📚 Resources Mentioned:

>> Go to The Launch Lounge

>> Free 5-Day Facebook & Instagram Ads Training

>> A-Lister Program Waitlist

>> Other episodes you might like: 141. Your Course or Your Email List – Which One To Build First

>> Other episodes you might like: 140. Rookie Mistakes New List Builders Make and What To Do Instead

>> Other episodes you might like: 139. Design Your Office To Match Your Dreams with Maria Husch


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


Rate, Review, & Follow on Apple Podcasts

“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


A tablet showcases a banner reading FREE: Facebook & Instagram Ads Training with a note stating, Training Taken By Over 10,000 People. Surrounding it are office supplies like a plant and notebook. Dive into this transformative 5-Day Training today!.

Get Your First List Building Ad Up Without Wasting Money!

Free 5-Day Facebook And Instagram Ads Training 

We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

follow @the_launch_lounge

Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

Woman in workout clothes sits cross-legged on a yoga mat, hands raised above her head, recording an SEO-friendly fitness video at home with a camera. A bike, couch, and water bottle are in the background.

Business, Podcast

372. Raise Your Prices. Keep Your Clients. Here’s How.

Learn what needs to change before your price does — and the strategy that makes a price increase actually stick.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Woman in a white swimsuit lounges on a wooden chair by an infinity pool, holding a tablet. She wears sunglasses and looks relaxed with a scenic view of trees and distant water in the background, perhaps reviewing why her ads get leads but no sales.

Marketing, Podcast

371. Why Nobody’s Seeing Your Content (And the Simple Fix)

Explore why is my content not growing my audience on Instagram and discover what makes profiles truly memorable.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman wearing a brown hijab smiles while speaking into a microphone at her desk, with a laptop, notebook, and coffee mug beside her, in a bright, cozy room—perfectly capturing the positive energy behind increasing conversions and engaging views.

Podcast, Sales

370. Use AI to Turn Sales Call Notes Into a Better Offer

Unlock the potential of AI to improve your online course offer. Discover how to leverage data to boost sales and engagement.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Woman sitting cross-legged on a yoga mat by a lake, meditating at sunset. She wears headphones, athletic clothes, and smiles—proof that you can nurture your well-being and practice self-care even as you grow on $5 a day. A water bottle and tablet are nearby, keeping her wellness routine both mindful and budget-friendly.

Ads, Podcast

369. The $5 Per Day Ad That Gets Instagram Followers

Learn how to get more Instagram followers with a $5 a day ad strategy that truly converts strangers into loyal followers.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Older woman with gray hair and glasses, wearing a purple turtleneck, sits at a wooden desk typing on a laptop. She is smiling and appears focused, perhaps working to grow her email list or exploring new lead generation strategies, with a window and plants in the background.

Marketing, Podcast

368. How to Add 100 Leads to Your List in the Next 30 Days

Unlock the secrets of how to add 100 leads to my email list in 30 days with these three proven strategies.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman in a green hijab sits at a desk, smiling and gesturing while recording a video on her smartphone, which is mounted on a tripod. As she shares her thoughts on decision making and personal growth, a laptop and a coffee cup sit on the table in front of her.

Inspiration, Podcast

367. The One Decision That Changes Your Next 12 Months

Learn how to set business goals for the next 12 months to transform your company and achieve lasting success.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Woman in a white dress and sunglasses relaxes on a poolside lounge chair, smiling and using a laptop—demonstrating how teamwork can drive business growth even in the most serene settings. A water feature and swimming pool form the inviting backdrop.

Business, Podcast

366. Why Those Who Scale Fastest Never Do It Alone

Discover why does building an online business alone feel so hard and learn how isolation impacts your progress.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman in an apron holds a potted plant and gestures an OK sign while filming herself with a smartphone on a tripod in her bright, flower-filled room, sharing tips on how to make $100K from her gardening passion.

Marketing, Podcast

365. The 3-Part System That Brings in Clients Predictably

Discover the 3-part traffic, list, and sales system that makes getting clients predictable and repeatable. (141 characters)

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman in athletic wear practices a seated yoga twist on a mat indoors, surrounded by houseplants and sunlight, while following behind-the-scenes launch strategies on her laptop.

Marketing, Podcast

364. How to Stop Feeling Invisible Online

Discover why AI content is killing connection — and the human fixes that actually work.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

listen to the

Podcast

Join our vibrant Community of creators on Instagram and let's build our Freedom Empires together.

Check out OUR 

Insta

binge watch on

YouTube

elsewhere:

Connect