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5 Common Pitfalls That Keep Your List Small (And How to Avoid Them!)
Ready to build your email list without wasting money on ads that don't convert? 🚀
If you're like most course creators, you've heard over and over that “the money is in the list.” But when you try to grow that list with lead magnets and ads, you might find yourself frustrated by lackluster results and wondering what you're doing wrong.
I see these same mistakes repeatedly from even the smartest entrepreneurs. And just like my hilarious cooking disaster with lemongrass (where no one told me NOT to chop it up!), these rookie list-building errors happen because no one warned you about them. Today, I'm pulling back the curtain on the five most common list-building mistakes and giving you the exact fixes to implement instead.
“We don't download lead magnets we need, we download lead magnets we want.” ✨
🔥 In This Episode:
- Discover how to create lead magnets people actually want (rather than what you think they need)
- Learn why your landing page copy might be sabotaging conversions before you even start
- Understand the critical Facebook ad optimization timeframes in the post-iOS update world
- Master the exact custom conversion setup that 90% of course creators get wrong
- Explore how to strategically link your lead magnet to your paid offers for maximum results
Grab your favorite note-taking device (I just got a Remarkable tablet for paper people like me!) and settle in for some straight-talk about building your list the right way. ☕️
💚 💚 💚
Salome
Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at thelaunchlounge.com/getmyadup 💫
⏱️ Chapter Guide:
(00:00) Introduction to Rookie Mistakes in List Building
(03:13) Personal Reflections and Mental Health
(06:06) Mistake #1: Creating lead magnets people need instead of what they want
(08:45) Mistake #2: Lead magnets that don't connect to your paid offers
(11:47) Mistake #3: Changing your ads too soon (and why patience matters more now)
(14:22) Mistake #4: Making your audiences too small in the iOS era
(16:38) Mistake #5: The custom conversion setup that kills your results
(17:56) Final Thoughts and Invitation to A-Lister Training
📚 Resources Mentioned:
>> ActiveCampaign and ConvertKit
>> Other episodes you might like: 139. Design Your Office To Match Your Dreams with Maria Husch
>> Other episodes you might like: 137. Best of the Best from The Launch Lounge Live Sessions
>> Other episodes you might like: 134. Maximise Your Impact With This Content Creation Plan
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“Valuable and funny! ★★★★★
I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”
Mtillie in Sweden
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