220. Meta’s New Targeting: What Course Creators Must Know Now

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Salome Schillack

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I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

Stop Your Ad Results From Tanking: Master Meta's New AI Tools For Ad Targeting 🤖

Meta's rolling out their new AI tools faster than a cat video goes viral. And if you're not ready? Your ad targeting could go completely haywire.

But here's the thing – most course creators are missing the crucial account settings they need to change RIGHT NOW to make these AI updates work in their favor.

“You literally cannot break your ad account. And if you have a spending limit on it, you can't outspend yourself. Don't let the fear of tech hold you back – I wish someone had told me that when I started.”

🔥 In This Episode:

  • Decode what Meta's Advantage Plus AI suite really means for your ads
  • Discover the secret settings that protect your targeting (before it's too late)
  • Learn which controls you actually need (and which ones to let AI handle)
  • Get a simple framework for making AI work for your ads
  • Master the new way to scale your winning ads faster

Grab your coffee (or wine, I don't judge), and let's dive into making Meta's AI your new best friend.

💚💚💚

Salome

👉 Ready to take your next step? Over 30 days, my team and I will dive deep into your business data, create your customized launch strategy, and give you a clear roadmap to scale – without the hefty ongoing agency fees. Apply to work with us in The Launch Lounge 30 Day Intensive now. We’ll only fill 2 spots this December. To apply go to thelaunchlounge.com/intensive.


⏱️ Episode Timestamps: 

00:00 – Navigating Meta's Advantage AI Suite 

03:17 – The Evolution of Meta Ads and Personal Growth 

07:24 – Impact of iOS Updates on Advertising 

10:16 – Understanding First-Party vs. Third-Party Data

 19:27 – Introduction to Advantage Plus AI Suite 

26:54 – Exploring Advantage Plus Audience Targeting 

29:53 – Advantage Plus Placements and Creative Optimization 

34:33 – Benefits and Drawbacks of Advantage Plus 

43:05 – Strategies for Success in the Advantage Plus Era


📚 Resources Mentioned:

>>thelaunchlounge.com/advantage_audience (Your step-by-step guide for crucial Meta ad settings)

>> Apply for The Launch Lounge 30 Day Intensive: thelaunchlounge.com/intensive

>> Get the Guide: Your First $10K Course Launch: The No-Overwhelm Guide to Converting Your Expertise Into Income

>> Other episodes you might like: 202. Changes To Your Ad Audiences You Must Pay Attention To NOW

>> Other episodes you might like: 197. The Easiest Way To Double Your Audience And Get Hot Leads In 30 Days

>> Other episodes you might like: 198. Your Low Budget Solution To Finding People Online Who’s Ready To Buy Your Courses


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


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“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


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We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

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Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

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