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What Amy's Big Pivot Actually Means for Your Course Business (And What It Doesn't)

Amy Porterfield nearly broke the internet when she announced she's retiring Digital Course Academy—and suddenly everyone's asking if online courses are dead. 🚀

Here's my full-body, gut-level answer: absolutely not. But I get why the question is swirling. When someone as established as Amy pivots, it's natural to wonder what it means for the rest of us building our own online course businesses. So I'm breaking down exactly what's really happening in the market, why some course creators are struggling while others are thriving, and what you actually need to focus on in 2026 to build a profitable, scalable business that gives you the freedom you started this whole journey for.

If you've been feeling the squeeze lately—maybe your last launch didn't convert like it used to, or you're working harder for the same revenue—this episode is going to give you so much clarity. I'm sharing the real reasons some launches are dying (spoiler: it's not because courses are over), plus my complete 2026 playbook for course creators who want their most profitable year yet with Facebook ads, better positioning, and marketing strategies that actually work in today's market.

“If you're saying courses are dead because one person in the industry pivoted, that's not analysis. You are projecting your own fears onto us—and that's not cool.” ✨

🔥 In This Episode:

• Discover why Amy retiring DCA is a personal lifestyle choice, not a market verdict (and why you shouldn't copy her move unless you can afford to)
• Learn the real reasons some online course launches are struggling while others scale to multiple six figures
• Understand the five market shifts that changed everything since 2022—and how to work with them instead of against them
• Get your complete 2026 playbook with four specific steps to make this your most profitable year yet

Grab your favorite coffee and settle in—this one's packed with the strategic truth bombs you need to hear right now. ☕️

💚 💚 💚 

Salome

✨ Ready to stop being the bottleneck in your own growth? We're accepting 2 agency applications for course creators, coach or online expert doing 10K+ monthly. We're not just your ad team – we're growth partners who optimize your funnel, customer journey & scaling roadmap. Apply at thelaunchlounge.com/agency 💫

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⏱️ Chapter Guide:

(00:00) Amy Porterfield retired DCA—let's talk about what it actually means

(01:42) I'm back from holiday! Chicken legs for Christmas and skiing in Japan

(04:26) The Instagram explosion and why I need to set the record straight

(05:47) Are online courses dead? My full-body, gut-level answer

(07:12) Why Amy's pivot is NOT proof the market is dying

(09:52) The big warning: Why you can't just copy Amy's move

(12:31) Your course is the front door—here's why that matters

(14:43) What's actually changed in the market since 2022

(17:18) Trust is more expensive now—how to build it properly

(21:45) Attention is fractured and generic offers don't cut it anymore

(24:12) Why people are paying more for support, speed, and accountability

(26:38) Your complete 2026 playbook: Four steps to your most profitable year

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📚 Resources Mentioned:

＞＞ The Launch Lounge Advertising Agency

＞＞ Other episodes you might like: 336. The Only 2 Things That Matter if You Want to Nail Your Marketing

＞＞ Other episodes you might like: 335. What You Can Expect in 2026

＞＞ Other episodes you might like: 334. Stop Half-Working Through Christmas

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🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️

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“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

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