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Why Your Podcast Isn't Growing (And What Actually Works Now)

If your podcast growth has flatlined, it's not your content—it's the platforms. And I'm going to prove it. 🚀

Here's what I've learned from the last 18 months of podcasting that every online course creator needs to hear: the algorithms have changed, and they're no longer pushing shows to new listeners the way they used to. Back in the day, you could publish consistently and enjoy a steady stream of new people finding you. Now? The platforms reward volume—more publishing, more output, more downloads. And that's pushing creators into some uncomfortable corners.

I took a podcasting break back in 2021, and I watched my audience go cold almost overnight. When I relaunched mid-2024, I followed what I saw working—daily episodes for the first month, then twice weekly. It worked brilliantly for rebuilding relationships with my existing listeners. But here's what surprised me: it didn't help me reach new listeners. More episodes helped me go deeper with my people, but not wider. That's when I discovered the real growth lever for podcasters in 2026—and it's something every coach, consultant, and course creator can start using today.

“If your podcast is your only growth plan, you don't have a growth plan. You need an email list to grow.” ✨

🔥 In This Episode:

• Discover why the podcasting landscape has fundamentally shifted and what the big shows are doing about it
• Learn the difference between growing downloads and actually reaching new listeners (they're not the same thing)
• Uncover the single most effective strategy for podcast growth that most creators overlook
• Get my 2026 playbook for video, clips, and community-driven podcast growth

Grab your coffee and settle in—this one might just change how you think about your entire content strategy. ☕️

💚 💚 💚 

Salome

✨ Want expert guidance and predictable results? Our Meta Ads Agency has 2 spots open for course creators, coaches or online experts ready to scale strategically. We're growth partners who navigate the whole picture – not just ad runners. 10K+ monthly revenue required. Apply at thelaunchlounge.com/agency 💫

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⏱️ Chapter Guide:

(00:00) The uncomfortable truth about why your podcast isn't growing anymore 

(02:45) What Jenna Kutcher stopping Gold Digger tells us about the industry

(04:30) How podcast algorithms have changed in the last 18 months 

(06:00) The three options every podcaster now faces (and why none of them feel great) 

(08:00) The volume trap: why more episodes don't equal more listeners

(10:30) My biggest podcasting mistake and the lesson it taught me about audience trust 

(13:30) What actually worked when I relaunched—and what completely flopped 

(16:30) The real podcast growth lever that nobody wants to talk about

(19:00) Your 2026 playbook: video, clips, and YouTube strategies that work

(22:30) Why community is becoming the secret weapon for podcast growth

(24:30) The “keep it real” factor that makes listeners trust you 

(26:30) Coming up: a new series on growing and scaling your online business

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📚 Resources Mentioned:

＞＞ The Launch Lounge Marketing and Ads Agency

＞＞ Email Salome with your podcast questions: podcast@thelaunchlounge.com

＞＞ Other episodes you might like: 337. Amy Porterfield Retired DCA… So Are Online Courses Dead?

＞＞ Other episodes you might like: 336. The Only 2 Things That Matter if You Want to Nail Your Marketing

＞＞ Other episodes you might like: 335. What You Can Expect in 2026

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🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️

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Rate, Review, & Follow on Apple Podcasts

“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!

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