Listen on..
Why Most Course Creators Get Pricing Psychology Completely Wrong
Ready to transform how you price your offers and finally sell with confidence? This episode will completely change how you think about pricing forever! 🚀
If you've been lowering your prices because you think you're “not good at selling yet,” you're making a critical mistake that's actually hurting your sales. Today I'm breaking down why pricing psychology has nothing to do with ending your prices in 7s or 9s, and everything to do with how your potential clients view their future selves. I'm sharing the exact framework I use with my Launch Lounge members to help them confidently raise their prices while actually making more sales.
When you understand these three psychological levels of value perception, you'll never feel awkward about your pricing again. Plus, you'll finally understand why people say “I can't afford it” (spoiler: it's never really about the money).
“When someone can see themselves becoming the person they want to be through your program, price is completely irrelevant.” ✨
🔥 In This Episode:
- Discover why lowering your prices actually makes selling harder (and what to do instead)
- Master the “certainty principle” that makes clients ready to buy before they even see your price
- Learn the three levels of value perception that transform how clients view your offers
- Implement “certainty moments” throughout your launch to dramatically increase conversions
- Create an identity-based transformation that makes your price feel like a bargain
Grab your favorite notepad and a cup of something delicious – you'll want to take notes for this one! ☕️
💚 💚 💚
Salome
👉 Ready to position your course for maximum impact? Download my free “Your First $10K Course Launch” guide at thelaunchlounge.com/10k.💫
⏱️ Chapter Guide:
(00:00) Understanding Pricing Psychology
(02:50) The Future Self and Buying Decisions
(06:08) Creating Certainty in Sales
(09:09) Three Levels of Value Perception
(22:10) Transformational Selling and Identity
📚 Resources Mentioned:
＞＞ The Launch Lounge 30 Days Intensive
＞＞ Your First $10K Course Launch
＞＞ Other episodes you might like: 248. Your Funnel Doesn’t Have to Suck
＞＞ Other episodes you might like: 247. High-Ticket Offer Magic: Price It Once, Sell It Right
＞＞ Other episodes you might like: 239. Why Hot Leads Ignore Your Ads—Here’s the Fix
🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️
Rate, Review, & Follow on Apple Podcasts
“Valuable and funny! ★★★★★
I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”
Mtillie in Sweden
Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).
Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!
Get Your First List Building Ad Up Without Wasting Money!
Free 5-Day Facebook And Instagram Ads Training
