258. Course, Coaching, or Membership? Pick the One That Sells

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Salome Schillack

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I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

The Decision Framework That Ends Business Model Confusion Forever

Ready to stop second-guessing your business model and finally create an offer your audience can't wait to buy? 🚀

If you've ever found yourself staring at your laptop late at night, wondering if you should scrap your course and pivot to coaching (or abandon your membership for a high-ticket program), this episode is your rescue boat in a sea of confusion. After years of helping course creators build profitable businesses, I've identified the exact framework for choosing the right business model that's designed to sell – not just what feels right or what everyone else is doing.

I've been where you are – walking my dog at sunrise, headphones in, convinced that “a membership is going to be the thing for me!” only to create multiple business models before finding what truly works. The good news? You don't need to waste months (or years) on painful trial and error. There's a systematic way to determine which model will bring consistent revenue for your unique situation.

“People don't buy business models. They buy solutions to problems that cause them so much pain that they desperately want them solved.” ✨

🔥 In This Episode:

  • Discover the four fundamental factors that determine whether any offer sells (regardless of business model)
  • Learn exactly when courses, coaching, and memberships each perform best (and the specific conditions needed for success)
  • Create your own decision matrix to objectively evaluate which model aligns with your strengths and audience needs
  • Identify the surprising truth about what makes an audience buy (hint: it's not about your format)
  • Implement a practical 90-day action plan to test and validate your chosen model

Grab your favorite drink and a notebook for this one – the clarity you'll gain will change how you approach your business forever! ☕️

💚 💚 💚 

Salome

Ready to create an irresistible offer that aligns with your perfect business model? Join my free 5-day Facebook and Instagram ads training to build the audience that will buy your offer. Get lifetime access at thelaunchlounge.com/getmyadup 💫


⏱️ Chapter Guide:

(00:00) Choosing the Right Business Model: The painful reality of business model confusion 

(06:34) Understanding What Makes Offers Sell: The four fundamental factors behind any successful offer 

(18:58) Exploring Different Business Models: When courses, coaching, and memberships each perform best 

(26:37) Decision Framework for Business Models: The key questions to identify your perfect match 

(32:59) Taking Action and Moving Forward: Creating your decision matrix and 90-day focus plan


📚 Resources Mentioned:

>> Episode 196: The Shocking Truth About How Big Your Email List Really Has to Be

>> Free 5-Day Facebook & Instagram Ads Training

>> Other episodes you might like: 255. Lead Magnets That Actually Make You Money

>> Other episodes you might like: 253. From Service Provider to Course Creator Without Losing Your Mind

>> Other episodes you might like: 249. Data vs Your Gut: Which One Should You Trust?


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


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“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


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A person in a white robe, contemplating their next profitable online business model, holds a champagne flute filled with bubbly liquid. Their nails are painted, and the background is softly blurred with dark tones and some light streaming through a window on the left.

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Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

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