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The Truth About “Burnt Out” Lists That Most Course Creators Get Wrong
Your email list feels like crickets central and you're wondering if it's time to throw in the towel? 🚀
I've been there – staring at dismal open rates after launches that felt like shouting into the void. But here's what most course creators don't realize: that “dead” list might just be cold, confused, or simply disconnected from the real you. After helping hundreds of online course creators diagnose their email marketing challenges, I've discovered there's usually a huge difference between a truly burnt-out list and one that's just waiting for the right spark.
In this episode, I'm sharing the exact diagnostic process I use to determine if your email list is actually dead or just needs some strategic CPR. You'll discover the real numbers that indicate a burnt-out list (spoiler: 40% open rates are actually fantastic), plus the step-by-step revival strategy that brought my own “dead” list back to life.
“Your list might not be dead. It's just waiting for a spark. Maybe it's gone a little quiet, cold, or simply hasn't heard from the real you in a while.” ✨
🔥 In This Episode:
- Decode the real numbers that indicate a truly burnt-out list versus industry-normal engagement
- Discover the 5 hidden reasons your engaged subscribers might be going silent
- Master the diagnostic checklist to pinpoint exactly what's killing your email engagement
- Implement the proven re-engagement strategies that revive cold lists fast
Grab your favorite coffee and join me for this eye-opening strategy session – you might discover your list isn't as dead as you thought! ☕️
💚 💚 💚
Salome
✨ Want to go deeper than the podcast? Get exclusive bonus content for this episode-worksheets, tools, and behind-the-scenes strategies I only share with subscribers. Sign up now at thelaunchlounge.com/podcast-freebie 💫
⏱️ Chapter Guide:
(00:00) The surprising truth about email lists that feel “dead” but aren't
(03:45) Why 40% open rates are actually fantastic (and managing your expectations)
(07:30) The two elephants in email marketing: Apple and Google's impact on your data
(12:15) How to tell if your list is truly burnt out versus just disconnected (16:45) The exact diagnostic process for identifying your email engagement problems
(21:30) Why launching monthly without organic content kills even warm lists
(25:15) The hidden danger of over-automation and under-personalization in your emails
(29:45) 3 unexpected ways cold leads are sabotaging your email performance
(34:30) The game-changing re-engagement campaign strategy that works every time
(38:15) Your next steps to revive a cold list and keep it burning hot
📚 Resources Mentioned:
＞＞ Free 5-Day Facebook & Instagram Ads Training
＞＞ Other episodes you might like: 293. Do It Once, Then Hand It to Your VA: An Easy Guide
＞＞ Other episodes you might like: 292. Hiring a Coach? Here’s the Pitfalls to Avoid
＞＞ Other episodes you might like: 291. Using AI to Develop Your Brand Voice Guide for Easy Content Creation
🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️
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“Valuable and funny! ★★★★★
I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”
Mtillie in Sweden
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