279. One Big Course or Many Smaller Ones? Here’s How to Know

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Salome Schillack

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I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

The Truth About Building Your Course Empire That No One's Telling You

What if the advice you've been following about having just one signature course is actually keeping you stuck at six figures? 🚀

I'm answering a listener question that challenges everything the big-name gurus tell you about course creation. Anthony and Melinda from Grow My Salon Business are doing something most experts would say is “wrong” – they have multiple courses for different business problems instead of one massive signature program.

But here's the thing: they might actually be onto something brilliant. After working with hundreds of course creators in our agency, I've seen what really works behind the scenes. And spoiler alert – it's not always what the industry leaders are preaching.

The real question isn't whether you should have one course or many. It's understanding your customer journey and building strategically around what your audience actually needs, not what some guru's playbook says you should do.

“Be careful when people say you have to do one thing. I've been doing this for so long that I have seen the seasons of all these one things come and go.” ✨

🔥 In This Episode:

  • Discover why the “one signature course” rule might be limiting your growth potential
  • Learn the critical difference between solving problems and selling identities (this changes everything)
  • Understand when sequential vs. parallel courses make sense for your business model
  • Get the real truth about why most course creators never optimize their first funnel before creating new ones

Grab your favorite coffee and settle in – this episode is going to challenge some sacred cows in the online course world! ☕️

💚 💚 💚 

Salome

Ready to get your offers in front of people who actually want to buy from you (even If you've never touched Ads Manager)? Launch your First List-Building Ad in 5 Days – No Money Wasted, No Tech Headaches – Get the FREE Training HERE.💫


⏱️ Chapter Guide:

(00:00) The surprising truth about signature courses that most gurus won't tell you 

(03:45) Why Sam Altman's new AI device venture has me thinking about simplification 

(07:30) The listener question that's going to change how you think about course creation 

(12:15) How Anthony and Melinda are building their salon business empire the “wrong” way 

(16:45) The exact framework for deciding between one big course vs. multiple smaller ones 

(21:30) Why most people create new courses instead of optimizing what they already have 

(25:15) The hidden power of selling an identity instead of just solving problems 

(29:45) 3 unexpected strategies for bundling courses without confusing your audience 

(34:30) The game-changing difference between marketing courses and lifestyle products 

(38:15) How to build promotional calendars that sell smaller courses without big launches 

(42:45) Sequential vs. parallel courses: which model fits your customer journey? 

(47:20) The top-middle-bottom funnel strategy that works without webinars 

(51:15) Your next steps to optimize and scale before creating anything new


📚 Resources Mentioned:

>> Grow My Salon Business

>> Email Salome: podcast@thelaunchlounge.com

>> Other episodes you might like: 278. Get the Media to Talk About You (Without Hiring a PR Firm) with Julie Cole

>> Other episodes you might like: 277. I’m Breaking Up With ActiveCampaign – Here’s Why and What I’m Doing Instead

>> Other episodes you might like: 276. Can You Make Money from Writing a Book


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


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I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


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Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

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